Articles tagged "Ads & conversion"

Why online businesses should invest in TV advertising

Many of the clients of my production company are first-time TV advertisers who have recently learned the value of TV ads. If you love data-driven targeting, brace yourself. You're about to get a new look at TV advertising.

How to use automation with Google Customer Match for better audience targeting

Google's Customer Match allows advertisers to build custom lists for better retargeting. However, it takes active and ongoing work to make sure that your lists are up to date—which is time-consuming if you're doing this manually.

How ServiceTitan uses Zapier and Google Ads to scale

Learn how ServiceTitan uses Zapier to easily send their Google Ads data, to the right place, at the right time—all with the highest security standards in place.

Try these Google Ads integration ideas for better campaign management

Google Ads campaign management is incredibly time consuming and it can be difficult to keep up with.

Use Google Ads with Zapier to increase ROI

Google Ads campaigns have so many moving parts that it can be hard to keep up. And with all the time and money you invest in your campaigns, it's essential you get the most out of your efforts..

Connect Facebook Lead Ads to Salesforce and automatically save leads in your CRM

If you're using Facebook Lead Ads for your business, you want to capitalize on your new prospects quickly. However, it's easy to get bogged down by administrative tasks, like cleaning up CSV files and uploading them to your CRM.

Connect Facebook Lead Ads to Google Sheets

Connect Facebook Lead Ads to Google Sheets and automatically create a leads database.

How to create a Facebook ad strategy (with template)

You need to go in with a solid, clear strategy for each individual Facebook ads campaign you create. To help, I'm sharing a Facebook ad strategy template I've used with clients to help them maintain focus and get the best results.

How to prioritize advertising platforms (with template)

I've been working in performance marketing for about six years, and if there's one thing I've learned (I've learned more than one thing, I promise), it's this: not every advertising channel will work for every business.

How Fluent uses Zapier to match the right brand with the right audience

As any business knows, most customer relationships start with intent. Whether that's intent to buy, download an app, or learn more about a brand, connecting the dots for consumers begins and ends with the right kind of targeted advertising.