Articles tagged "Ads & conversion"

Connect Facebook Lead Ads to Google Sheets

Connect Facebook Lead Ads to Google Sheets and automatically create a leads database.

How to set up email alerts for Facebook Lead Ads

If you want real-time updates, send yourself a customized Gmail notification when a new lead comes in. 

How ServiceTitan uses Zapier and Google Ads to scale

Learn how ServiceTitan uses Zapier to easily send their Google Ads data, to the right place, at the right time—all with the highest security standards in place.

9 ways to approach Facebook ad copy

Facebook is a powerhouse customer acquisition platform for companies of all sizes. But in order to get great results, you need to have great ad copy. And in my experience, that's where lots of brands struggle. 

From social media to your CRM: improve your lead management with automation

Inexpensive, powerful apps have made lead generation—once the exclusive domain of Fortune 500 enterprises—available to even the smallest business. But while acquiring vast quantities of leads has become simple, managing them is anything but.

5 PPC ads I actually converted on—and why

If you run PPC ads, you know the strategies and best practices, and you've seen loads of examples from businesses who've done it successfully. But what about hearing from the people clicking on the ads?

How to target thousands of locations with one ad campaign and one landing page

Here, I'm going to share how we were able to scale our geo-targeted ad campaigns: using dynamic keyword insertion in Google Ads combined with dynamic text replacement on Unbounce landing pages.

4 ways connecting HubSpot and LinkedIn benefits your business

Facebook ads vs. Google Ads: Why you need both for a full-funnel approach

Ever since they had the option, businesses have asked: which online advertising platform is the best investment, Google Ads or Facebook ads? The answer: how about both?

How to use automation with Google Customer Match for better audience targeting

Google's Customer Match allows advertisers to build custom lists for better retargeting. However, it takes active and ongoing work to make sure that your lists are up to date—which is time-consuming if you're doing this manually.