Choose your words carefully: How to build a brand lexicon for your marketing
Having a lexicon recognizes that a word's meaning is only part of what it communicates. Its feel and connotation also deliver a message—everything the word communicates needs to support your brand and messaging.
By Elisa Silverman
7 min read
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How to drive conversions with TikTok Lead Generation
It makes sense that TikTok is a great tool for brand awareness, but you can also use it to generate high-quality leads. TikTok lead gen ads give you the opportunity to attract leads and get their contact info.
By Jeremy DuCheny
4 min read
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