Many of us can maintain solid friendships and go months without speaking to one another. But business relationships require more attention, especially when trying to close a sale or grow your professional network—and not feel gross about it.

folk is a customer relationship management (CRM) tool built for such business relationships. For customer-facing teams like partnerships and recruiting, every interaction is a transaction. So, folk's interface intentionally focuses on interactions. For example, when viewing your sales pipeline, contacts are much larger than the dollar amounts attached to a deal. (Who wants to be treated like a number, anyway?)

With folk, you can nurture your prospects through personalized email campaigns and use its built-in AI to make every email matter. 

In business, it's ultimately about the numbers, so folk makes it easy to monitor your outreach campaigns and track progress toward your revenue targets.

And if you're struggling to keep your leads engaged and hit your goals, you can create a simple Zap (our word for automated workflows) that automatically creates contacts in folk when you receive a new submission in a Tally form. That way, you can follow up with prospects quickly before they lose interest.

The challenge: Your prospects are turning cold before you can initiate the first outreach. 

The solution: Automatically create new contacts in folk when someone submits a Tally form. Shorten your lead response times and keep your prospects engaged.

Ready to try it yourself? Get started with our pre-made workflows called Zap templates. Just click on the template below, and we'll guide you through the setup process. It only takes a few minutes.

Zap rating: Beginner

Pro tip: Don't use Tally for your contact forms? No problem! folk connects with other form tools through Zapier, so you don't lose precious time with prospects.

This is the start of all you can do with folk and Zapier. Zapier supports thousands of apps, so you can automate almost any task at work. Start building your Zap now with folk, and see what you can create.