Articles that mention "Instagram for Business"

The FOMO strategy: How 3 brands used micro-influencers to get overly sponsored

While many brands rely on exclusivity or social proof, some are tapping into fear and using FOMO to drive brand awareness and sales. How? With the help of lots (and lots) of micro-influencers.

Side hustle: From idea to full-time business in 1 year

Do you have a brilliant business idea that you just know could be successful—if only you had the resources to pursue it full-time? That's exactly where I was in 2015.

How to write Instagram captions for your business

Instagram is for images, but your captions can make or break a post.

How to use Instagram Live for marketing 

I've hosted several Instagram Lives, both solo and with guests, and there's no denying the results they drive. 

How to make the most of user-generated content on Instagram

Your customers play all sorts of roles in your business—and one of the most important is content creator. Your customers are creating content for you all the time: everything from reviews to TikTok stitches to a Tweet about your brand.

How to check Instagram analytics (and apply them to your social strategy)

Here's how to check analytics on Instagram and other tools, and how to apply your findings to your social media strategy.

How to use Instagram Stories for business

Let's take a look at how to use Instagram Stories for business—along with some more examples of folks doing it right.

Why you should use Instagram collections for your business

There's always fresh content on Instagram, but a lot of great stuff gets lost in the shuffle. When you're using Instagram for your business, you can't afford to doomscroll the day away—so you need to use Instagram's collections feature.

Connect Instagram and YouTube for automated crossposting

Video helps you share your brand's story with customers. Automatically share the same videos between YouTube and Instgram so you can leverage search and social with less effort.

Creating an active and engaged community with automation

Because I'm an engineer by trade, I've always understood the value of automating processes to achieve scale. But I was happy to learn that the automation tool I chose to achieve the first two goals, Zapier, would help me accomplish my third goal as well.