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How Zapier works

Zapier makes it easy to integrate Mailchimp with WordPress - no code necessary. See how you can get setup in minutes.

Select a trigger from Mailchimp

A trigger is an event that starts your Zap and runs the workflow. For example, with Mailchimp, a trigger could be "New Campaign."
A trigger is the event that kicks off your automated workflow.

Setup an action from WordPress

An action is what takes place after the automation is triggered. For example, with WordPress, the action could be "Upload Media."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Mailchimp to WordPress

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Mailchimp to WordPress integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Mailchimp + WordPress integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Mailchimp and WordPress

What is the process for integrating Mailchimp with WordPress?

Integrating Mailchimp with WordPress involves installing a Mailchimp plugin on your WordPress site. Once installed, you can connect your Mailchimp account through the API key provided by Mailchimp and start syncing your data.

Can I automate sending a newsletter when I publish a new blog post on WordPress?

Yes, you can set up an automated workflow that triggers a campaign in Mailchimp whenever a new blog post is published on your WordPress site. This requires configuring specific triggers and actions within your integration settings.

How do I add a signup form to my WordPress site using Mailchimp?

To add a signup form, use the Mailchimp block in the WordPress editor or customize it via a plugin. This action allows visitors to subscribe directly from your site, automatically syncing their details with your Mailchimp audience.

Is it possible to segment my audience based on interactions with my WordPress site?

Yes, you can segment your audience in Mailchimp based on user interactions tracked through plugins or custom configurations. For instance, creating tags or groups based on page visits or specific actions taken can influence targeted campaigns.

What triggers are available for automating responses in Mailchimp from WordPress actions?

We offer various triggers such as form submissions, page visits, or product purchases (if using WooCommerce). Each of these can trigger actions in Mailchimp like sending automated emails or updating contact profiles.

How do I ensure my data stays synchronized between Mailchimp and WordPress?

Maintaining synchronization is usually handled by the plugin itself. Regular checks ensure that subscriber information and campaigns reflect any updates made via either platform.

Are there any limitations when integrating Mailchimp with WordPress?

While most functions are seamless, some limitations may arise from API restrictions or plugin capabilities. However, we regularly update our integrations to minimize these limitations and enhance functionality.

Connect Mailchimp and WordPress to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Audience
    • Status
    Trigger
    Scheduled
    Try It
    • Audience
    • Link
      Required
    • Track all links clicks
    Trigger
    Scheduled
    Try It
    • Store
      Required
    Trigger
    Scheduled
    Try It
    • Store
      Required
    Trigger
    Scheduled
    Try It

Learn how to automate Mailchimp on the Zapier blog

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About Mailchimp
Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.
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    WordPress is web software you can use to create a beautiful website or blog. Nearly 20% of the top 10 million websites and over 60 million people have chosen WordPress to power the place on the web they call "home".
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