Connect Mailchimp and WordPress to unlock the power of automation
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Set up your first integration
Quickly connect Mailchimp to WordPress with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Mailchimp with WordPress - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Mailchimp.
Add your action
An action happens after the trigger—such as "Upload Media" in WordPress.
You’re connected!
Zapier seamlessly connects Mailchimp and WordPress, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Audience
- Status
Try ItTriggerPolling- Audience
- LinkRequired
- Track all links clicks
Try ItTriggerPolling- StoreRequired
Try ItTriggerPolling- StoreRequired
Try ItTriggerPolling
- Audience
- Trigger each time a subscriber opens an email
Try ItTriggerPolling- New Audience
Triggers when a new audience is added to your MailChimp accounts.
Try ItTriggerPolling - Audience
- Note_about_samples
Try ItTriggerInstant- Audience
Try ItTriggerInstant
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Practical ways you can use Mailchimp and WordPress
Archive blog commenters who unsubscribe from mailing list.
If a blog commenter also subscribes to your newsletter and they unsubscribe, it could be worth archiving them from your WordPress environment to keep records up-to-date. Zapier can automate this by archiving a WordPress user whenever they unsubscribe from a Mailchimp audience.
Business Owner
Remove WordPress user after unsubscribing Mailchimp.
When a user unsubscribes from a Mailchimp email audience, they could be automatically removed from your WordPress users list. Zapier bridges the gap between these two tools while enhancing data security.
ITCreate posts for email marketing updates.
When you send a new campaign through Mailchimp, generate a WordPress post featuring the campaign content. Zapier ensures that your email campaigns can also attract audiences organically through your website, reducing effort spent cross-posting marketing materials.
Marketing & Marketing OpsLearn how to automate Mailchimp on the Zapier blog
Learn how to automate WordPress on the Zapier blog
Frequently Asked Questions about Mailchimp + WordPress integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Mailchimp and WordPress
What is the process for integrating Mailchimp with WordPress?
Integrating Mailchimp with WordPress involves installing a Mailchimp plugin on your WordPress site. Once installed, you can connect your Mailchimp account through the API key provided by Mailchimp and start syncing your data.
Can I automate sending a newsletter when I publish a new blog post on WordPress?
Yes, you can set up an automated workflow that triggers a campaign in Mailchimp whenever a new blog post is published on your WordPress site. This requires configuring specific triggers and actions within your integration settings.
How do I add a signup form to my WordPress site using Mailchimp?
To add a signup form, use the Mailchimp block in the WordPress editor or customize it via a plugin. This action allows visitors to subscribe directly from your site, automatically syncing their details with your Mailchimp audience.
Is it possible to segment my audience based on interactions with my WordPress site?
Yes, you can segment your audience in Mailchimp based on user interactions tracked through plugins or custom configurations. For instance, creating tags or groups based on page visits or specific actions taken can influence targeted campaigns.
What triggers are available for automating responses in Mailchimp from WordPress actions?
We offer various triggers such as form submissions, page visits, or product purchases (if using WooCommerce). Each of these can trigger actions in Mailchimp like sending automated emails or updating contact profiles.
How do I ensure my data stays synchronized between Mailchimp and WordPress?
Maintaining synchronization is usually handled by the plugin itself. Regular checks ensure that subscriber information and campaigns reflect any updates made via either platform.
Are there any limitations when integrating Mailchimp with WordPress?
While most functions are seamless, some limitations may arise from API restrictions or plugin capabilities. However, we regularly update our integrations to minimize these limitations and enhance functionality.
