Connect Mailchimp and SQL Server to unlock the power of automation
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Set up your first integration
Quickly connect Mailchimp to SQL Server with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Mailchimp with SQL Server - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Mailchimp.
Add your action
An action happens after the trigger—such as "Create Custom Query" in SQL Server.
You’re connected!
Zapier seamlessly connects Mailchimp and SQL Server, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Audience
- Status
Try ItTriggerPolling- Audience
- LinkRequired
- Track all links clicks
Try ItTriggerPolling- StoreRequired
Try ItTriggerPolling- Store
Try ItTriggerPolling
- Audience
- Trigger each time a subscriber opens an email
Try ItTriggerPolling- New Audience
Triggers when a new audience is added to your MailChimp accounts.
Try ItTriggerPolling - AudienceRequired
- Note_about_samples
Try ItTriggerInstant- AudienceRequired
Try ItTriggerInstant
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Practical ways you can use Mailchimp and SQL Server
Sync SQL data with Mailchimp audience
Whenever a new row is added to a SQL Server database (e.g., customer information or leads), Zapier can automatically create or update a corresponding subscriber in your Mailchimp audience. This automation ensures your marketing list is always current and ready for targeted campaigns.
Business Owner
Add new subscribers to SQL database
When a new subscriber is added to your Mailchimp audience, Zapier will automatically add the subscriber's information to your SQL Server database. This ensures consistent data across tools while saving time on manual updates and reducing errors.
ITUpdate SQL database after campaign engagement
By using Mailchimp's 'Link Clicked' trigger, Zapier can update or add a row in an SQL Server database when a campaign recipient engages. This helps to keep track of engaged leads or customers, creating a centralized view of campaign effectiveness.
Marketing & Marketing OpsLearn how to automate Mailchimp on the Zapier blog
Learn how to automate SQL Server on the Zapier blog
Frequently Asked Questions about Mailchimp + SQL Server integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Mailchimp and SQL Server
How do I integrate Mailchimp with SQL Server?
You can integrate Mailchimp with SQL Server by using a Zapier automation, where you set up triggers in Mailchimp like 'New Subscriber' and define actions such as 'Insert Row' in SQL Server.
What triggers should I use for my Mailchimp and SQL Server integration?
Common triggers for this integration include 'New Subscriber' or 'Updated Subscriber' in Mailchimp. These triggers can then prompt actions like inserting or updating records in your SQL Server database.
Can I update existing rows in SQL Server when a subscriber's information changes in Mailchimp?
Yes, by setting up the 'Updated Subscriber' trigger in Mailchimp, you can create an action to update existing rows in your SQL Server database, ensuring data consistency across platforms.
What happens if a subscriber is deleted from Mailchimp?
In our current automation setup, deletion of subscribers from Mailchimp does not automatically delete corresponding rows from SQL Server. This would require setting up additional logic within your system.
Do we support syncing unsubscribed members to SQL Server?
We can set up a trigger for when members unsubscribe in Mailchimp. However, you may need to handle the logic for marking those records as unsubscribed manually within your SQL Server database.
How often are updates made between Mailchimp and SQL Server when using Zapier?
Updates occur based on the trigger events set up. For example, if the trigger is real-time such as 'New Subscriber', updates will happen promptly as events occur.
Is there a limit to how much data I can sync between Mailchimp and SQL Server through Zapier?
While there aren't specific limits imposed by us for syncing data, keep an eye on API rate limits from both platforms and consider performance implications of large datasets.
