Integrate Mailchimp with SQL Server to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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Zapier makes it easy to integrate Mailchimp with SQL Server - no code necessary. See how you can get setup in minutes.

Select a trigger from Mailchimp

A trigger is an event that starts your Zap and runs the workflow. For example, with Mailchimp, a trigger could be "New Campaign."

A trigger is the event that kicks off your automated workflow.

Setup an action from SQL Server

An action is what takes place after the automation is triggered. For example, with SQL Server, the action could be "New Row."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Mailchimp to SQL Server

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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Set up your first integration

Quickly connect Mailchimp to SQL Server with a Zapier template.

Our most popular template

Add Mailchimp subscribers from new SQL Server rows
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SQL Server + Mailchimp
Add Mailchimp unsubscribes to a SQL Server database
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Mailchimp + SQL Server
Add updated Mailchimp subscribers to a SQL Server database
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Mailchimp + SQL Server
Add or update Mailchimp subscribers from new or updated rows in SQL Server
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SQL Server + Mailchimp
Add Mailchimp subscribers from new SQL Server rows with custom queries
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SQL Server + Mailchimp
Add new Mailchimp subscribers to SQL Server rows
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Mailchimp + SQL Server

Add Mailchimp subscribers from new SQL Server rows

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SQL Server + Mailchimp

Add Mailchimp unsubscribes to a SQL Server database

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Mailchimp + SQL Server

Add updated Mailchimp subscribers to a SQL Server database

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Mailchimp + SQL Server

Add or update Mailchimp subscribers from new or updated rows in SQL Server

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SQL Server + Mailchimp

Add Mailchimp subscribers from new SQL Server rows with custom queries

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SQL Server + Mailchimp

Add new Mailchimp subscribers to SQL Server rows

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Mailchimp + SQL Server

Add newly updated SQL Server rows to Mailchimp as tagged subscribers
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SQL Server + Mailchimp

Make work flow with AI

Level up your Mailchimp to SQL Server integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

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Frequently Asked Questions about Mailchimp + SQL Server integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Mailchimp and SQL Server

How do I integrate Mailchimp with SQL Server?

You can integrate Mailchimp with SQL Server by using a Zapier automation, where you set up triggers in Mailchimp like 'New Subscriber' and define actions such as 'Insert Row' in SQL Server.

What triggers should I use for my Mailchimp and SQL Server integration?

Common triggers for this integration include 'New Subscriber' or 'Updated Subscriber' in Mailchimp. These triggers can then prompt actions like inserting or updating records in your SQL Server database.

Can I update existing rows in SQL Server when a subscriber's information changes in Mailchimp?

Yes, by setting up the 'Updated Subscriber' trigger in Mailchimp, you can create an action to update existing rows in your SQL Server database, ensuring data consistency across platforms.

What happens if a subscriber is deleted from Mailchimp?

In our current automation setup, deletion of subscribers from Mailchimp does not automatically delete corresponding rows from SQL Server. This would require setting up additional logic within your system.

Do we support syncing unsubscribed members to SQL Server?

We can set up a trigger for when members unsubscribe in Mailchimp. However, you may need to handle the logic for marking those records as unsubscribed manually within your SQL Server database.

How often are updates made between Mailchimp and SQL Server when using Zapier?

Updates occur based on the trigger events set up. For example, if the trigger is real-time such as 'New Subscriber', updates will happen promptly as events occur.

Is there a limit to how much data I can sync between Mailchimp and SQL Server through Zapier?

While there aren't specific limits imposed by us for syncing data, keep an eye on API rate limits from both platforms and consider performance implications of large datasets.

Connect Mailchimp and SQL Server to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

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Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Mailchimp and SQL Server to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Audience
- Status
Trigger
Scheduled
Try It
- Audience
- Link
  Required
- Track all links clicks
Trigger
Scheduled
Try It
- Store
  Required
Trigger
Scheduled
Try It
- Store
  Required
Trigger
Scheduled
Try It
- Audience
- Segment or Tag
  Required
Trigger
Scheduled
Try It

- Audience
- Email Address
  Required
Action
Write
- Campaign
  Required
Action
Write

- Audience
- Tag name
  Required
Action
Write
- Tag name
  Required
- Company
  Required
- Address1
  Required
- Address2
- City
  Required
- State
  Required
- Zip
  Required
- Country
  Required
- Phone
- Permission_reminder
  Required
- Email_type_option
  Required
- From_name
  Required
- From_email
  Required
- Subject
  Required
- Language
  Required
- Notify_on_subscribe
- Notify_on_unsubscribe
- Double_optin
- Marketing_permissions
- Use_archive_bar
Action
Write
- Audience
- Email Address
  Required
- Delete Contact
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Segment or Tag
  Required
- Email Address
  Required
Action
Write
- Name
  Required
Action
Search
- Audience
- Tag name
  Required
Action
Search
- Name
  Required
- Campaign Name
- Audience
- Segment or Tag
  Required
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Search or write
- Name
  Required
- Audience
- Audience
- Email Address
  Required
- New Email
- Status
  Required
- Double_optin
- Update Existing
- Replace Groups
- Groups
- Language
  Required
- Tag(s)
Action
Search or write
- Table/View
  Required
- Order_by
- Dedupe_key
Trigger
Scheduled
Try It
New Table
Triggers when you add a new table.
Trigger
Scheduled
Try It
- Table/View
  Required
Action
Write
- Table/View
  Required
- Lookup Column
  Required
- Lookup_value
  Required
Action
Search
- Name
  Required
Action
Search

- Audience
- Trigger each time a subscriber opens an email
Trigger
Scheduled
Try It
New Audience
Triggers when a new audience is added to your MailChimp accounts.
Trigger
Scheduled
Try It
- Audience
- Note_about_samples
Trigger
Instant
Try It
- Audience
Trigger
Instant
Try It
- Audience
- Note_about_samples
Trigger
Instant
Try It
- Campaign Name
- Audience
- Segment or Tag
  Required
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Email Address
  Required
- Tag name
  Required
- Properties
Action
Write
- Audience
- Email Address
  Required
- New Email
- Status
  Required
- Double_optin
- Update Existing
- Replace Groups
- Groups
- Language
  Required
- Tag(s)
Action
Write
- Audience
- Segment or Tag
  Required
- Email Address
  Required
Action
Write
- Audience
- Email Address
  Required
- Note
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Store
  Required
- Email Address
  Required
Action
Search
- Name
  Required
- Audience
Action
Search
- Audience
- Tag name
  Required
Action
Search or write
- Table/View
  Required
Trigger
Scheduled
Try It
- Name
  Required
Trigger
Scheduled
Try It
- Table/View
  Required
- Primary_key
  Required
- Order_by
- Trigger_column
Trigger
Scheduled
Try It
- Table/View
  Required
- ID Column
  Required
Action
Write
- Name
  Required
Action
Search

Learn how to automate Mailchimp on the Zapier blog

Learn how to automate SQL Server on the Zapier blog

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