Connect Google Business Profile and Microsoft Outlook to unlock the power of automation
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Set up your first integration
Quickly connect Google Business Profile to Microsoft Outlook with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Business Profile with Microsoft Outlook - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Review" from Google Business Profile.
Add your action
An action happens after the trigger—such as "Add Attendees to Calendar Event" in Microsoft Outlook.
You’re connected!
Zapier seamlessly connects Google Business Profile and Microsoft Outlook, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Account
- LocationRequired
Try ItTriggerInstant- Review_nameRequired
- Your ReplyRequired
ActionWrite- Calendar
- Time BeforeRequired
- Time Before (Unit)Required
Try ItTriggerPolling- Parent FolderRequired
- Child Folder
Try ItTriggerPolling
- LocationRequired
- SummaryRequired
- Topic TypeRequired
ActionWrite- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
ActionWrite- Cancelled Calendar Event
Triggers when an event is cancelled.
Try ItTriggerInstant - Calendar
Try ItTriggerPolling
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Practical ways you can use Google Business Profile and Microsoft Outlook
Receive email notifications for new local reviews.
With every new review on Google Business Profile, Zapier triggers an email to your Outlook account. This enables business owners to stay updated about customer feedback without constant monitoring, reducing oversight while improving timely responses.
Business Owner
Create Google Business Profile posts for scheduled events.
As a calendar event is created in Microsoft Outlook, Zapier automatically adds a post to Google Business Profile. It helps IT teams simplify and automate communication of important updates or maintenance schedules with customers.
ITSend an email alert for new reviews.
When a new review is created on Google Business Profile, Zapier sends you an email in Microsoft Outlook. This ensures your marketing team stays informed, can respond promptly to customer feedback, and helps bolster brand reputation.
Marketing & Marketing OpsLearn how to automate Google Business Profile on the Zapier blog
Learn how to automate Microsoft Outlook on the Zapier blog
Frequently Asked Questions about Google Business Profile + Microsoft Outlook integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Business Profile and Microsoft Outlook
How can I use an update in my Google Business Profile to trigger an event in Microsoft Outlook?
By setting up a workflow, you can use changes or updates in your Google Business Profile as triggers that initiate specific actions in Microsoft Outlook, like sending a notification email to your team.
Is it possible to create calendar events in Outlook from scheduled posts on my Google Business Profile?
Yes, you can configure a workflow that takes scheduled posts from your Google Business Profile and automatically creates corresponding events in your Microsoft Outlook calendar.
Can I sync customer reviews from Google Business Profile with my contacts in Microsoft Outlook?
While direct syncing of customer reviews into contacts isn't possible, you can set up automated email alerts for new reviews through Outlook, allowing you to keep track of customer feedback efficiently.
How do I ensure that changes in business hours on Google Business Profile automatically update my Outlook calendar?
You can establish a workflow where any updates to business hours on your Google Business Profile automatically revise your existing appointments or time blocks marked on the Microsoft Outlook calendar.
What happens if there is a conflict between an event added through integration and an existing event in Outlook?
Our system allows you to define rules for managing conflicts. You can opt for automatic rescheduling based on availability or receive notifications for manual adjustments when there's a mismatch.
Is there a way to track responses from booking links shared via updates on my Google Business Profile directly within Outlook?
Absolutely! You can integrate booking link engagement data into your Microsoft Outlook by setting up triggers that capture responses and log them as dedicated notes or email follow-ups.
Can automated replies be set up in response to queries received through my Google Business Profile, using Microsoft Outlook?
Yes, automated workflows allow you to generate email responses via Outlook when new inquiries come through your Google Business Profile. This ensures timely engagement with potential clients.
