Connect Facebook Lead Ads and Facebook Messenger to unlock the power of automation
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Set up your first integration
Quickly connect Facebook Lead Ads to Facebook Messenger with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Facebook Lead Ads with Facebook Messenger - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Lead" from Facebook Lead Ads.
Add your action
An action happens after the trigger—such as "Send Message From Page" in Facebook Messenger.
You’re connected!
Zapier seamlessly connects Facebook Lead Ads and Facebook Messenger, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- FBLA_copy
- PageRequired
- Form
- Conversions Information
Try ItTriggerInstant- Response_msg
- PageRequired
- Recipient_idRequired
- TextRequired
ActionWrite
- PageRequired
Try ItTriggerInstant
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Practical ways you can use Facebook Lead Ads and Facebook Messenger
Send messages to users after form submissions.
Keep leads engaged by automating a follow-up message in Facebook Messenger whenever someone submits a new form through Facebook Lead Ads. Zapier helps you nurture relationships by starting a conversation promptly, improving response rates and fostering trust.
Business OwnerRoute new leads to sales teams with Facebook Messenger.
Streamline lead follow-ups by using Facebook Messenger to send a message to your sales team whenever a new lead comes in from Facebook Lead Ads. With Zapier, you eliminate delays in starting sales conversations, boosting conversions with real-time engagements.
Sales OpsLearn how to automate Facebook Lead Ads on the Zapier blog
Learn how to automate Facebook Messenger on the Zapier blog
Frequently Asked Questions about Facebook Lead Ads + Facebook Messenger integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Lead Ads and Facebook Messenger
How can I connect Facebook Lead Ads to Facebook Messenger?
To connect Facebook Lead Ads to Facebook Messenger, you'll first need to set up a Zap in our platform that triggers when a new lead is captured from your Facebook Lead Ads. Then, you'll configure the action to send a message through Facebook Messenger.
What kind of messages can I send through Facebook Messenger when a new lead is captured?
You can personalize the messages sent through Facebook Messenger by including fields from your lead ad form, such as the lead's name or email. Automated messages can welcome new leads or confirm receipt of their information.
Do I need any special permissions to integrate these services?
Yes, you need admin access to both the Facebook page connected to your Messenger account and the ad account you're using for Lead Ads in order to set up this integration.
Are there any limitations on the type of leads that can trigger a message?
Currently, any lead that fills out and submits your designated form in the Lead Ad will trigger a message as long as they have provided consented information following your configured settings.
How quickly does my message go out after a new lead is captured?
Our system triggers the sending of messages instantly once a new lead is detected. However, delivery times may vary slightly due to Facebook’s processing times.
Can I add conditions or filters for sending messages based on specific criteria from my Lead Ads?
Yes, you can use filters and conditions within our platform to ensure messages are only sent based on certain criteria, such as location or job title provided in leads.
Can I test my integration before it goes live?
Absolutely. You have options available in our platform for testing your Zap with sample data before going live. This helps ensure your setup functions correctly when actual leads are captured.
