Connect Buffer and Mailchimp to unlock the power of automation
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Set up your first integration
Quickly connect Buffer to Mailchimp with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Buffer with Mailchimp - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Channel" from Buffer.
Add your action
An action happens after the trigger—such as "Archive Subscriber" in Mailchimp.
You’re connected!
Zapier seamlessly connects Buffer and Mailchimp, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
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Practical ways you can use Buffer and Mailchimp
Share Buffer posts with Mailchimp subscribers
When you add a new idea item in Buffer, Zapier automatically creates a draft campaign in Mailchimp to share that content with your email subscribers. This streamlines the process of reusing social content for email campaigns, improving marketing consistency and saving time for other tasks.
Business OwnerSync new Mailchimp subscribers with Buffer ideas
When a new subscriber joins your Mailchimp audience, Zapier adds a new idea in Buffer for potential social media posts. This helps marketing teams smoothly align email and social media efforts, and maintain up-to-date, engaging content across channels.
Marketing & Marketing OpsLearn how to automate Buffer on the Zapier blog
Learn how to automate Mailchimp on the Zapier blog
Frequently Asked Questions about Buffer + Mailchimp integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Buffer and Mailchimp
What is Buffer?
Buffer is a social media management tool that allows users to schedule posts, track engagement, and manage multiple social media accounts in one place.
What is Mailchimp?
Mailchimp is a marketing automation platform designed for email marketing, enabling users to create and manage mailing lists, newsletters, and automated campaigns.
How can I integrate Buffer with Mailchimp through Zapier?
You can integrate Buffer with Mailchimp using Zapier by setting up Zaps where a new post in Buffer can trigger an action like adding subscribers to a specific list in Mailchimp or sending an automated email campaign.
Can posting on Buffer automatically update my Mailchimp subscribers?
Yes, by creating a Zap that triggers when you post on Buffer, you can set an action such as updating or adding new subscribers to your Mailchimp list.
Is it possible to trigger a specific campaign in Mailchimp when I share something on social media through Buffer?
Absolutely. You can create a Zap where sharing content on social media via Buffer will trigger an existing campaign in your Mailchimp account.
What happens if there’s an error during the integration process between Buffer and Mailchimp?
Our system will notify you of any errors during the integration process. You can troubleshoot by checking the task history and error logs within your Zapier dashboard.
Are there pre-defined templates available for integrating Buffer with Mailchimp?
We provide several pre-defined templates or 'Zaps' which make it easy to set up popular workflows between Buffer and Mailchimp quickly. You can also customize these templates according to your needs.
