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How Zapier works

Zapier makes it easy to integrate Mailchimp with SEMrush - no code necessary. See how you can get setup in minutes.

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Mailchimp
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Mailchimp
1. Choose trigger event
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SEMrush
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SEMrush
2. Choose action
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1. Select the event
Setup
Test
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Mailchimp
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Mailchimp.

Add your action

An action happens after the trigger—such as "Create a New Site Audit Campaign" in SEMrush.

You’re connected!

Zapier seamlessly connects Mailchimp and SEMrush, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Audience
    • Status
    Trigger
    Polling
    Try It
    • Audience
    • Link
      Required
    • Track all links clicks
    Trigger
    Polling
    Try It
    • Store
      Required
    Trigger
    Polling
    Try It
    • Audience
    • Trigger each time a subscriber opens an email
    Trigger
    Polling
    Try It
  • Mailchimp triggers, actions, and search
    New Audience

    Triggers when a new audience is added to your MailChimp accounts.

    Trigger
    Polling
    Try It
    • Audience
      Required
    • Note_about_samples
    Trigger
    Instant
    Try It
    • Audience
      Required
    Trigger
    Instant
    Try It

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Customers have created over 25 million Zaps on the platform

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Connect Mailchimp and SEMrush to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate Mailchimp on the Zapier blog

Make work flow with AI

Level up your Mailchimp to SEMrush integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about Mailchimp + SEMrush integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Mailchimp and SEMrush

How can I set up Mailchimp and SEMrush integration using your platform?

You can set up the integration by creating a Zap that connects Mailchimp with SEMrush on our platform. Begin by selecting a trigger event, such as a new subscriber in Mailchimp, and then an action, like updating keywords in SEMrush. Follow the step-by-step instructions to authorize both applications and customize the workflow as needed.

What trigger options are available for Mailchimp when integrating with SEMrush?

Mailchimp provides several trigger options when creating integrations, such as a new campaign creation, subscriber addition to a list, or subscriber updates. You can choose these triggers to initiate actions in SEMrush.

Can I update my email marketing lists in Mailchimp based on data from SEMrush?

Yes, once integrated, you can create actions that utilize data from SEMrush to update your email lists in Mailchimp. For example, you can automatically segment subscribers based on their interaction with certain SEO campaigns monitored by SEMrush.

Are there any limitations in integrating specific features of Mailchimp and SEMrush?

While most essential features are supported within our integration environment, some advanced functionalities might have limited compatibility due to API restrictions of Mailchimp or SEMrush. It's advisable to consult our documentation for detailed insights into supported features.

What happens if there's an error during the automated process between Mailchimp and SEMrush?

Our system will alert you via notifications for any issues encountered during automation sequences between Mailchimp and SEMrush. You can review error logs and retry actions once the underlying issues are resolved.

How often do automated tasks run between Mailchimp and SEMrush?

The frequency of automation tasks between these platforms depends on your plan; typically they can be set to run at intervals ranging from every 5 minutes to daily checks. Adjust your settings according to your operational requirements within our interface.

Is it possible to perform batch actions with my integrations between Mailchimp and SEMrush?

Yes, you can configure bulk operations in your workflows. For instance, syncing large batches of contacts from a campaign list in Mailchimp to SEO-targeted initiatives in SEMrush is feasible using batch processing capabilities available on our platform.

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About Mailchimp
Mailchimp is an email and marketing automation platform built for growing businesses. Turn email and SMS into revenue.
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About SEMrush
SEMrush is an all-in-one marketing toolkit for digital marketing professionals.
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