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Connect Amazon Seller Central and Mailchimp to unlock the power of automation

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Zapier makes it easy to integrate Amazon Seller Central with Mailchimp - no code necessary. See how you can get setup in minutes.

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Amazon Seller Central logo
Amazon Seller Central
Amazon Seller Central logo
Amazon Seller Central
1. Choose trigger event
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Mailchimp
Mailchimp logo
Mailchimp
2. Choose action
Amazon Seller Central logo
1. Select the event
Setup
Test
Amazon Seller Central logo
Amazon Seller Central
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Order" from Amazon Seller Central.

Add your action

An action happens after the trigger—such as "Archive Subscriber" in Mailchimp.

You’re connected!

Zapier seamlessly connects Amazon Seller Central and Mailchimp, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Order Status
    Trigger
    Polling
    Try It
    • Audience
    • Status
    Trigger
    Polling
    Try It
    • Audience
    • Link
      Required
    • Track all links clicks
    Trigger
    Polling
    Try It
    • Store
      Required
    Trigger
    Polling
    Try It
    • Stop on error
      Required
    • HTTP Method
      Required
    • URL
      Required
    • Query string parameters
    • Additional request headers
    • Body
    Action
    Write
    • Audience
    • Trigger each time a subscriber opens an email
    Trigger
    Polling
    Try It
  • Mailchimp triggers, actions, and search
    New Audience

    Triggers when a new audience is added to your MailChimp accounts.

    Trigger
    Polling
    Try It
    • Audience
      Required
    • Note_about_samples
    Trigger
    Instant
    Try It

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Customers have created over 25 million Zaps on the platform

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Connect Amazon Seller Central and Mailchimp to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate Mailchimp on the Zapier blog

Make work flow with AI

Level up your Amazon Seller Central to Mailchimp integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Amazon Seller Central + Mailchimp integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Amazon Seller Central and Mailchimp

What triggers are available when integrating Amazon Seller Central with Mailchimp?

When you integrate Amazon Seller Central with Mailchimp, typical triggers include new orders, changes in order status, and updates to inventory levels. These triggers help automate the workflow between your e-commerce operations and email marketing campaigns.

How do I connect my Amazon Seller Central account with Mailchimp?

To connect your Amazon Seller Central account with Mailchimp, you will need to use a third-party platform like Zapier. Begin by selecting Amazon Seller Central and Mailchimp as your apps, then set up the necessary triggers and actions to automate your data flow.

Are there any pre-requisites for setting up the integration between Amazon Seller Central and Mailchimp?

Before setting up the integration, ensure that you have admin access to both your Amazon Seller Central and Mailchimp accounts. Additionally, familiarize yourself with both platforms' API documentation for smoother integration.

Can I customize the data sent from Amazon Seller Central to Mailchimp?

Yes, you can customize what data is sent from Amazon Seller Central to Mailchimp by configuring specific triggers and actions in the integration settings. This allows you to choose which order details or customer information are passed on.

What kind of actions can I automate with this integration?

With this integration, you can automate various actions such as adding new customers from an order into a specified audience list in Mailchimp, sending automated follow-up emails based on purchase history, or updating inventory alerts.

How often does data sync occur between Amazon Seller Central and Mailchimp?

Data sync frequency depends on how you configure your triggers. The synchronization can be set to occur instantly when a trigger event happens, ensuring timely updates in your email marketing campaigns.

Is it possible to automatically segment customers in Mailchimp based on their purchases on Amazon?

Yes, through custom workflows you can segment customers in Mailchimp based on their purchase behavior on Amazon using specific triggers related to purchase history within the integration settings.

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About Amazon Seller Central
Amazon Seller Central enables both individuals and businesses to sell their products and inventory on Amazon.com (US accounts only).
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About Mailchimp
Mailchimp is an email and marketing automation platform built for growing businesses. Turn email and SMS into revenue.
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