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Set up your first integration
Quickly connect Facebook Messenger to HubSpot with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Facebook Messenger with HubSpot - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Message Sent to Page" from Facebook Messenger.
Add your action
An action happens after the trigger—such as "Update Contact Subscription Preferences" in HubSpot.
You’re connected!
Zapier seamlessly connects Facebook Messenger and HubSpot, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- PageRequired
Try ItTriggerInstant- Note
- Additional properties to retrieve
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- Additional properties to retrieve
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- Additional properties to retrieve
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- Response_msg
- PageRequired
- Recipient_idRequired
- TextRequired
ActionWrite- Note
- Additional properties to retrieve
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- Additional properties to retrieve
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- Additional properties to retrieve
Try ItTriggerPolling
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Practical ways you can use Facebook Messenger and HubSpot
Send Facebook page messages to HubSpot as contacts
When a new message is sent to your Facebook page, Zapier creates a new contact in HubSpot with the details from the message. This helps streamline lead tracking and eliminates the need for manual entry, ensuring all potential customer communications are logged in your CRM.
Business Owner
Log Facebook page activity in HubSpot
When a new page is created on Facebook, Zapier generates a notification in HubSpot to document the activity. This ensures all social media activity is tracked consistently in your central business system and reduces oversight issues.
ITTrack campaign engagement in HubSpot
When someone messages your Facebook page in response to a campaign, Zapier logs the interaction in HubSpot as a tracked engagement. This creates a cohesive view of campaign performance and helps your team optimize marketing strategies based on the data logged.
Marketing & Marketing OpsLearn how to automate Facebook Messenger on the Zapier blog
Learn how to automate HubSpot on the Zapier blog
Frequently Asked Questions about Facebook Messenger + HubSpot integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Messenger and HubSpot
How do I connect Facebook Messenger with HubSpot?
To connect Facebook Messenger with HubSpot, you need to use our integration platform. Begin by selecting the trigger from Facebook Messenger, such as 'New Message', and then choose the corresponding action in HubSpot, like 'Create Contact'. Follow the setup instructions to authenticate both accounts and map the necessary fields. Once set up, messages received in Facebook Messenger can automatically create or update contacts within your HubSpot account.
What triggers are available for Facebook Messenger when integrating with HubSpot?
When integrating Facebook Messenger with HubSpot, you can use triggers such as 'New Message' or 'Page Mention'. These triggers allow you to automatically initiate actions in HubSpot based on interactions in Facebook Messenger.
Are there specific actions we can perform in HubSpot when a trigger occurs in Facebook Messenger?
Yes, when a trigger occurs on Facebook Messenger, like receiving a new message, you can perform various actions in HubSpot such as creating new contacts, updating existing contact details, or logging conversation activities.
Can I automate conversations from multiple Facebook pages into a single HubSpot account?
Yes, you can automate messages from multiple Facebook pages into one HubSpot account. Ensure each page is connected and mapped correctly during the setup process. This allows centralized management of all your messaging interactions directly within your CRM system.
Is it possible to update existing contacts in HubSpot via conversations from Facebook Messenger?
Absolutely. When an existing contact sends a message through Facebook Messenger and their information matches an existing record in HubSpot, our integration allows for their details to be updated automatically based on the interaction.
Do I need any special permissions to integrate my Facebook Page with HubSpot?
Yes, you need admin permissions for both your Facebook Page and your HubSpot accounts to set up the integration. This ensures that all necessary data access is authorized and that interactions between platforms can be properly managed.
How do we handle errors during integration setup between Facebook Messenger and HubSpot?
During setup, if errors occur such as authentication issues or improper field mapping between platforms, check our troubleshooting guide for common solutions or temporarily disable the workflow until issues are resolved. Our support team is also available if further assistance is required.
