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Zapier makes it easy to integrate Webhooks by Zapier with Clay - no code necessary. See how you can get setup in minutes.

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Webhooks by Zapier
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Webhooks by Zapier
1. Choose trigger event
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2. Choose action
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1. Select the event
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Webhooks by Zapier
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Catch Raw Hook" from Webhooks by Zapier.

Add your action

An action happens after the trigger—such as "Create Record in Table" in Clay.

You’re connected!

Zapier seamlessly connects Webhooks by Zapier and Clay, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Webhooks by Zapier triggers, actions, and search
    Catch Raw Hook

    Triggers when a POST, PUT, or GET request is made to a Zapier URL. Gives the request body unparsed (max 2 MB) and also includes headers.

    Trigger
    Instant
    Try It
    • URL
      Required
    • Key
    • Deduplication Key
    • Xpath
    • Basic Auth
    • Headers
    Trigger
    Polling
    Try It
    • URL
      Required
    • Query String Params
    • Send As JSON
    • JSON key
    • Unflatten
    • Basic Auth
    • Headers
    Action
    Write
    • URL
      Required
    • Payload_type
    • Data
    • Wrap Request In Array
    • File
    • Unflatten
    • Basic Auth
    • Headers
    Action
    Write
    • Pick off a Child Key
    Trigger
    Instant
    Try It
    • Method
      Required
    • URL
      Required
    • Data Pass-Through?
    • Data
    • Unflatten
    • Basic Auth
    • Headers
    • Return Raw Response
    Action
    Write
    • URL
      Required
    • Payload_type
    • Data
    • Wrap Request In Array
    • File
    • Unflatten
    • Basic Auth
    • Headers
    Action
    Write
    • Skipped
    Action
    Write

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Practical ways you can use Webhooks by Zapier and Clay

Track updates via webhook and add them to Clay

When a POST, PUT, or GET request is made via Webhooks, Zapier automatically adds the received data as a new record in a Clay table. This helps simplify how updates across various systems are collected and managed, reducing manual entry and improving data consistency for better decision-making.

Business Owner
Try it
Feed marketing metrics to Clay for live tracking

Set up Zapier to trigger whenever a webhook posts marketing analytics data, and pass that data to Clay, creating a unified record in real-time. This gives marketing teams a central view of metrics, reducing the need to jump between platforms and improving their ability to act on fresh insights quickly.

Marketing & Marketing Ops
Log webhook activity to Clay for sales insights

Use Zapier to capture sales-related webhook events (like a form submission or API-triggered update) and automatically add it to Clay as a new record. This streamlines sales data tracking, helps reduce data silos, and ensures teams can act on updates proactively.

Sales Ops

Learn how to automate Webhooks by Zapier on the Zapier blog

Learn how to automate Clay on the Zapier blog

Make work flow with AI

Level up your Webhooks by Zapier to Clay integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Webhooks by Zapier + Clay integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Webhooks by Zapier and Clay

How do I set up a webhook in Zapier to trigger actions in Clay?

To set up a webhook that triggers actions in Clay, start by creating a new Zap in your Zapier account. Choose 'Webhooks by Zapier' as the trigger app and select the appropriate trigger event, such as 'Catch Hook' or 'Retrieve Poll'. Copy the generated webhook URL and use it to send requests from your application or service. Ensure you've configured the specific Clay action you desire, such as updating data entries.

What types of triggers are available in Webhooks by Zapier for integration with Clay?

Webhooks by Zapier offers several triggers for integration with Clay including 'Catch Hook', which waits for a new request to a unique URL, and 'Retrieve Poll', which regularly checks for new data. These options allow your application to notify Clay automatically when updates occur.

Are there any limitations on data sent through Webhooks to Clay?

While using Webhooks by Zapier to send data to Clay, ensure that your payload size does not exceed our platform's limits. We recommend sending only necessary information within the defined constraints (usually around 1MB) to maintain optimal performance and avoid potential errors.

Can I test my webhook setup before going live with the integration?

Yes, you can test your webhook setup using sample payloads in our editor. After setting up your desired triggers and actions between Webhooks by Zapier and Clay, send test requests via our platform to see real-time results before deploying them into production.

How can I troubleshoot if my webhook is not triggering actions in Clay?

Start troubleshooting by checking your webhook URL configuration and ensuring it's correctly implemented in your service. Verify that the payload structure matches what you've specified during setup. Use our task history logs in Zapier for detailed insights into any errors or issues encountered.

What actions can be triggered in Clay using data from Webhooks?

In Clay, you can trigger various actions such as creating or updating records, sending notifications, or integrating further workflows based on incoming data from Webhooks. The flexibility of these actions allows dynamic responses according to each payload's content.

Is it possible to schedule webhooks at specific times for integration with Clay?

Currently, Webhooks by Zapier does not support direct scheduling of requests at specific times; however, you can pair it with other scheduling tools within Zapier like 'Schedule by Zapier' app to achieve timed execution before passing data onto Clay.

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About Webhooks by Zapier
Webhooks simply POST data (or JSON) to a specific URL every time we see something new. Webhooks can also accept data (or JSON) to kick off a workflow in Zapier.
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About Clay
Clay is a simple spreadsheet interface, yet powerful automation platform that allows you to build internal tooling and automations to streamline your marketing, sales, and recruiting.
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