Connect Facebook Messenger and Salesforce to unlock the power of automation
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Set up your first integration
Quickly connect Facebook Messenger to Salesforce with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Facebook Messenger with Salesforce - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Message Sent to Page" from Facebook Messenger.
Add your action
An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.
You’re connected!
Zapier seamlessly connects Facebook Messenger and Salesforce, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- PageRequired
Try ItTriggerInstant- New Case Attachment
Triggers when a new Attachment is added to a case.
Try ItTriggerPolling - History ObjectRequired
Try ItTriggerPolling- New Lead
Triggers when a new Lead is created.
Try ItTriggerPolling
- Response_msg
- PageRequired
- Recipient_idRequired
- TextRequired
ActionWrite- New Contact
Triggers when a new Contact is created.
Try ItTriggerPolling - Salesforce ObjectRequired
- Record (Optional)
Try ItTriggerPolling- New Outbound Message
Triggers when a new outbound message is received in Salesforce.
Try ItTriggerInstant
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Practical ways you can use Facebook Messenger and Salesforce
Respond to Facebook Messenger leads efficiently.
When a new lead is created in Salesforce, Zapier can trigger a Facebook Messenger response to acknowledge the customer. This enables business owners to engage with leads quickly, fostering better relationships and reducing response times.
Business Owner
Log Facebook Messenger messages in Salesforce.
When a new message is sent to a Facebook page, Zapier can automatically create a new record in Salesforce to log the interaction. This allows the IT team to maintain a clear audit trail of customer communications and improve data accessibility.
ITCapture lead conversations from Facebook Messenger in Salesforce.
When a page receives a new message on Facebook Messenger, Zapier will create a new lead in Salesforce. This ensures all potential customer interactions are recorded in the CRM, aiding better follow-up and lead nurturing.
Marketing & Marketing OpsLearn how to automate Facebook Messenger on the Zapier blog
Learn how to automate Salesforce on the Zapier blog
Frequently Asked Questions about Facebook Messenger + Salesforce integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Messenger and Salesforce
How can I integrate Facebook Messenger with Salesforce using Zapier?
You can integrate Facebook Messenger with Salesforce by creating a Zap in Zapier. A typical workflow involves choosing Facebook Messenger as your trigger app and selecting an event, such as 'New Message'. Then, set Salesforce as your action app, and create actions like 'Create Lead' to ensure that messages lead to records in your Salesforce database.
What triggers and actions are available for the Facebook Messenger and Salesforce integration?
For Facebook Messenger, you can set triggers like 'New Message' or 'New Attachment'. In Salesforce, you can define actions such as 'Add Contact', 'Update Record', or 'Find Account'. Using these, you can automate tasks between the apps based on customer interactions in Messenger.
Do I need coding skills to connect Facebook Messenger with Salesforce via Zapier?
No coding skills are required to connect Facebook Messenger with Salesforce using our platform. The integration process involves selecting triggers and corresponding actions through an intuitive dashboard, which simplifies automation without any technical expertise needed.
Can I create a custom workflow between Facebook Messenger and Salesforce?
Yes, you can create custom workflows by selecting the specific triggers from Facebook Messenger that will activate actions within Salesforce. You have the flexibility to tailor these processes based on your business needs.
Is real-time synchronization possible between Facebook Messenger and Salesforce?
Our integration allows for near real-time synchronization between the two platforms. When an event occurs in Facebook Messenger, such as receiving a new message, it can immediately trigger an action in Salesforce like creating or updating a record.
How secure is the data transfer when integrating Facebook Messenger with Salesforce?
Data transfer between Facebook Messenger and Salesforce is secure with our platform. We use encryption protocols to ensure that information is safely transmitted between apps without unauthorized access.
What should I do if my Zap between Facebook Messenger and Salesforce stops working?
If a Zap stops working, check the history of triggered Zaps for any errors. Often issues arise from changed permissions or updated APIs. Reconnect both apps through our platform to refresh their connections if necessary.
