Articles tagged "Product management"

How to run a product meeting as a marketer (with templates)

I know from experience that it can be challenging, as a marketer, to influence your company's product roadmap. But one thing I've found helpful is to proactively schedule and lead meetings with stakeholders across marketing, engineering, and product.

Using data science assess the market when launching a new product

When you're launching a new product or service, it's easy to get caught up in the excitement without taking the time to intelligently assess the market to see if you can compete.

Optimizing your product mix: The Goldilocks of business strategy

Remember Goldilocks? She stumbles upon an empty house and finds three bowls of porridge. The first one is too hot, the second one is too cold, and the last one is just right. 

Bundling your products for customer satisfaction—and profit

By taking your existing products and combining them into bundles, you can expand your offerings without having to create brand new products.

How to find product-market fit for your business

It's tough as a small business to enter crowded markets with big companies and carve out a niche. It's even tougher when your target market is constantly changing and evolving—and the world around you is doing the same.

Design thinking: An innovation superpower for growth companies

Design thinking is an approach to innovation that's based on empathy for the user. With a focus on customer needs, you come up with ideas, iterate, and then implement the best ones. 

How a commitment to customer service can help your business grow

A customer-centric business puts its customers at the center of every initiative. Their goals and objectives are two main driving forces behind every business decision—from marketing strategy to product development.

How Zapier helped this founder keep engineers focused on product development

In the early years of my startup my co-founder and I faced a challenge familiar to many young tech companies: Our engineering resources were spread thin, with competing priorities and an ever-changing roadmap. Automation helped us

How automation helped OpenPhone tailor responses to customers

OpenPhone understands the challenges startups face better than most businesses. They built their product for small business owners who don't want to use their personal phones for work. 

Katana: App spotlight

Katana, a manufacturing resource planning (MRP) software, gives you visibility and control into your inventory, sales, production, and beyond.