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Jotform: App spotlight

How this app makes online form-building a breeze

By Elena Alston · November 9, 2022

Ever booked a hotel room online? Or decided to return a T-shirt that didn't fit? If you rack your brain, you'll find that most of these customer transactions—from bookings to orders and even appointments—are carried out via online forms, usually embedded in the website you're using. 

As a business, it's your job to make sure that your online forms are set up to do everything from gathering leads, client information, payment details, and even product orders. But you'll need a decent form tool to get you there. 

Jotform is an easy way to create powerful forms with a drag-and-drop editor, conditional logic, and dozens of pre-made templates to get you started quickly. It lets you build forms faster than ever, and comes with a widget and a responsive editor that works offline. 

Jotform origins: What you see is what you get

In 2006, engineer Aytekin Tank was working for an internet media company in the Big Apple. Growing weary of coding online forms for other people, he set out to find an easier solution. He'd found that most forms were tricky to set up and demanded a lot of front-end and back-end design work.   

Realizing there had to be an easier way, he founded Jotform, one of the first online form builders ever to exist. It was considered a WYSIWYG (what you see is what you get) form builder, allowing users with zero coding knowledge to build forms. 

Did you know? Jotform's virtual mascot is a cat called Podo that speaks 18 languages (including Polish) and makes regular appearances across their website and blog.

Jotform today: Creating fast, responsive forms

Today, Jotform is used by 17 million users worldwide to generate leads, accept payments, process orders, generate reports, and automate workflows across an array of industries. 

With its intuitive drag-and-drop interface, Jotform lets you customize your forms to look (you add in your logos, fonts, and colors) and work (add in conditional logic) exactly the way you want. 

You can build a form from scratch or choose from 10,000 pre-made templates. It comes with added features like form translation, ACH payments, offline working, and more.

Fave feature: You can embed your online forms into any page—no coding needed. All you need to do is copy and paste your form's embed code into your site. You can also use popup options, plug-ins, and more.

Automate your forms and surveys: Popular Jotform workflows

New: Whenever you receive a new signed document in Jotform, you can trigger workflows in other apps you use.

Unlock even more value from your forms by connecting Jotform with Zapier and automating workflows across all your apps. Here are a few popular workflows to get you started:

Create Trello cards from new Jotform submissions

Create Trello cards from new Jotform submissions
  • Jotform logo
  • Trello logo
Jotform + Trello

New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with 6,000+ apps to build and automate anything you can imagine. Sign up for free to use this app, and thousands more, with Zapier.

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