Wade Foster

Wade Foster is a Co-founder and CEO at Zapier. He likes to write about process, productivity, startups and how to do awesome work.

Wade Foster

Wade's articles

Most recent articles

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More from Wade

Business tips

How to run a business during economic uncertainty

Adversity is nothing new for most business owners. But there's a difference between running a business and running a business during an economic downturn.

By Wade Foster

6 min read

Hero image of Wade Foster and three other founders at ZapConnect 2021

Business tips

Founders speak up: What I wish I knew while starting my business

I know firsthand that building companies is hard—really hard—and I love talking to other folks who've done it. I had a chance to speak with three other founders at Zapier's first-ever user conference, ZapConnect. Here are my main takeaways.

By Wade Foster

5 min read

The Zapier logo

Productivity tips

Engagement isn't the future of software

The future of software is apps doing more for us instead of demanding more from us. And ultimately, this shift will empower the next generation of creators. 

By Wade Foster

2 min read

The Zapier logo

Productivity tips

Automation is about to cement its place in the history of technology

The way we work has changed, and this transformation shows no signs of slowing down. Across all industries, we see people embracing new ways of working, and as the future unfolds, I believe automation will play a pivotal role in how we work.

By Wade Foster

3 min read


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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'