URL Shortener

URL Shortener - Features, Pricing, Alternatives, and More

Jenny Hsu
Written by Jenny HsuLast updated April 4, 2018

Shortening URLs is one of those small tasks we don’t really think about, but it can instantly improve how we communicate with customers and colleagues. Short URLs look friendlier, are easier to remember, and can even save your team some marketing dollars.

Here are some ways you can add the URL Shortener to your Zaps:

  • When you use Zapier to send appointment reminder SMS, remember to add a step with the URL shortener. This helps you save money by staying within the SMS character limit, and makes your messages more approachable.
  • Use the URL Shortener when you pass tracking info through URL parameters. Don’t distract your customers with the extra link info and help them focus on the content you provide.
  • Have you ever tried reciting long URLs over the phone? Help your support team get customers on your website by providing a list of accessible URLs. Whenever you publish a new article on WordPress, create a record in Google Sheets with a shortened URL so your team can find all the links they need in one place.
Have any feedback on this overview, or something we should change? Let us know!

URL Shortener Integration Details

Launched on Zapier April 3, 2018

Zapier combines Triggers (like "New Subscriber") and Actions (like "Shorten URL") to complete an action in one app when a trigger occurs in another app. These combos—called "Zaps"—complete your tasks automatically.

The following URL Shortener Triggers, Searches, and Actions are supported by Zapier:

Shorten URL

Shorten a long URL using zpr.io (Intended to provide convenience, not security).

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What is URL Shortener by Zapier?


Create ready-to-share links on the fly. Zapier's URL Shortener spits out a simplified version of any link you throw its way. Pass that link to Twitter, drop it in an email, or send it along to any Zapier-connected app.

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