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How Zapier works

Zapier makes it easy to integrate Mailchimp with Zoho CRM - no code necessary. See how you can get setup in minutes.

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Mailchimp
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Mailchimp
1. Choose trigger event
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Zoho CRM
Zoho CRM logo
Zoho CRM
2. Choose action
Mailchimp logo
1. Select the event
Setup
Test
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Mailchimp
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Mailchimp.

Add your action

An action happens after the trigger—such as "Add Attachment" in Zoho CRM.

You’re connected!

Zapier seamlessly connects Mailchimp and Zoho CRM, automating your workflow.

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25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Mailchimp + Zoho CRM integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Mailchimp and Zoho CRM

How do I integrate Mailchimp with Zoho CRM?

Integrating Mailchimp with Zoho CRM can be done using Zapier by creating a 'Zap,' which is an automated workflow. This involves selecting a trigger event in Mailchimp, such as 'New Subscriber,' and an action event in Zoho CRM, such as 'Create Lead.' Once connected, we guide you through mapping fields to ensure data is transferred correctly.

Can I update existing leads in Zoho CRM from Mailchimp?

Yes, during the integration setup, you can choose the action in Zoho CRM to be 'Update Lead' when a specific trigger occurs in Mailchimp, like when a subscriber's information is updated. We offer mapping options to ensure the right data fields are synchronized.

What kind of triggers are available from Mailchimp for this integration?

The available triggers for integrating Mailchimp with Zoho CRM include events such as 'New Subscriber Added,' 'Subscriber Unsubscribed,' and 'Campaign Sent.' These triggers allow you to perform actions within Zoho CRM based on these activities.

Are there actions within Zoho CRM that can be triggered by changes in my Mailchimp account?

Yes, you can set triggers within your Mailchimp account that will initiate actions like creating new contacts or updating existing ones in your Zoho CRM. For instance, a new subscriber addition in Mailchimp can prompt adding a new lead in Zoho CRM.

How frequently does the data sync between Mailchimp and Zoho CRM occur?

Data synchronization between Mailchimp and Zoho CRM using our platform typically happens instantaneously after the trigger event occurs. However, you have flexibility over timing preferences if needed.

Can I use custom fields from my Zoho CRM during integration with Mailchimp?

Certainly! We support the use of custom fields during integration. While setting up your Zap—our term for an automated workflow—you'll have the opportunity to map these custom fields so they align with data transferred from Mailchimp.

Is it possible to segment my subscribers based on their interactions recorded in Zoho CRM?

While setting up your Zapier integration between these two platforms, you can utilize filters and searches to segment subscribers based on their interactions or activities tracked within Zoho CRM. This allows tailored targeting directly from your email marketing campaigns.

Practical ways you can use Mailchimp and Zoho CRM

Add new store customers to Zoho CRM.

When a new customer is added to your Mailchimp store, Zapier instantly creates a new contact in Zoho CRM. This helps business owners centralize customer information, streamline communication, and ensure sales opportunities aren't missed.

Business Owner
Try it
Sync new Mailchimp subscribers with Zoho CRM.

When a new subscriber joins your Mailchimp audience, Zapier adds them as a lead in Zoho CRM. This ensures your marketing team can track and engage with potential customers seamlessly while reducing manual entry, saving time for high-value tasks, and maintaining up-to-date CRM records.

Marketing & Marketing Ops
Update Zoho CRM upon campaign engagement.

If a recipient clicks a specific link in a Mailchimp campaign, Zapier updates their engagement details in Zoho CRM. Project managers can ensure communication strategies are effective and adapt campaigns in real-time for better results.

Project Management

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Audience
    • Status
    Trigger
    Polling
    Try It
    • Audience
    • Link
      Required
    • Track all links clicks
    Trigger
    Polling
    Try It
    • Store
      Required
    Trigger
    Polling
    Try It
    • Audience
    • Trigger each time a subscriber opens an email
    Trigger
    Polling
    Try It
  • Mailchimp triggers, actions, and search
    New Audience

    Triggers when a new audience is added to your MailChimp accounts.

    Trigger
    Polling
    Try It
    • Audience
    • Note_about_samples
    Trigger
    Instant
    Try It
    • Audience
    Trigger
    Instant
    Try It

Learn how to automate Mailchimp on the Zapier blog

Learn how to automate Zoho CRM on the Zapier blog

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About Mailchimp
Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.
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About Zoho CRM
Zoho CRM is an AI-powered sales CRM that empowers teams to work together better and close more deals.
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