Connect Mailchimp and Qualtrics to unlock the power of automation
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Set up your first integration
Quickly connect Mailchimp to Qualtrics with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Mailchimp with Qualtrics - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Mailchimp.
Add your action
An action happens after the trigger—such as "Create or Update Contact" in Qualtrics.
You’re connected!
Zapier seamlessly connects Mailchimp and Qualtrics, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Audience
- Status
Try ItTriggerPolling- Audience
- LinkRequired
- Track all links clicks
Try ItTriggerPolling- StoreRequired
Try ItTriggerPolling- StoreRequired
Try ItTriggerPolling
- Audience
- Trigger each time a subscriber opens an email
Try ItTriggerPolling- New Audience
Triggers when a new audience is added to your MailChimp accounts.
Try ItTriggerPolling - Audience
- Note_about_samples
Try ItTriggerInstant- Audience
Try ItTriggerInstant
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Practical ways you can use Mailchimp and Qualtrics
Send email campaigns after customer experience surveys.
When a Qualtrics survey response related to customer experience is submitted, Zapier can trigger a targeted Mailchimp email campaign. This approach directly addresses customer feedback, improves engagement, and reduces response times for actionable follow-up.
Business OwnerAdd new Qualtrics survey responses to Mailchimp audience.
When a new survey response is received in Qualtrics, Zapier automatically adds the respondent to a designated Mailchimp audience. This streamlines audience growth, ensuring that your email marketing reaches an engaged and up-to-date list, without manual data entry.
Marketing & Marketing OpsSend surveys to project stakeholders when projects are completed.
When a project is marked as complete in your work management tool, Zapier distributes a survey via Qualtrics automatically to collect stakeholder feedback. This ensures prompt feedback collection, improving project evaluation and future planning without added administrative work.
Project ManagementLearn how to automate Mailchimp on the Zapier blog
Learn how to automate Qualtrics on the Zapier blog
Frequently Asked Questions about Mailchimp + Qualtrics integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Mailchimp and Qualtrics
How can I connect Mailchimp with Qualtrics to automatically add new survey respondents to my email list?
We facilitate integration using triggers and actions. When a new survey response is submitted in Qualtrics, it triggers an action to add that respondent's contact details directly into your Mailchimp list.
What do I need to set up the integration between Mailchimp and Qualtrics?
To set up the connection, you will need active accounts on both Mailchimp and Qualtrics. Additionally, you should have permission to access and modify contacts on Mailchimp and manage surveys on Qualtrics.
Can I update subscriber information in Mailchimp when there's a change in survey data from Qualtrics?
Yes, our integration allows for updating subscriber details. If a participant updates their email or other personal information through a Qualtrics survey, the corresponding contact details can be updated in Mailchimp via triggered actions.
Is it possible to send automated emails via Mailchimp based on survey responses from Qualtrics?
Absolutely, specific survey responses in Qualtrics can trigger an action that sends tailored emails through your Mailchimp account, helping streamline your communication efforts.
What happens if there’s an error during the data transfer between Qualtrics and Mailchimp?
In the event of an error, our system logs the issue allowing you or support personnel to investigate further. Common errors include incorrect mapping of fields or connection issues which can usually be resolved quickly.
How frequently is the data transferred between Qualtrics and Mailchimp once integrated?
Data transfer occurs almost instantaneously upon triggering events such as survey submissions. We ensure that any captured data flows seamlessly so long as real-time processing is supported by both platforms.
Do I need any technical skills to integrate Mailchimp with Qualtrics through your platform?
No technical expertise is required. Our platform guides you step-by-step through setting up triggers such as 'New Survey Response' and actions like 'Add/Update Subscriber,' making it accessible for users at all levels.
