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Connect Mailchimp and Facebook Custom Audiences to unlock the power of automation

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How Zapier works

Zapier makes it easy to integrate Mailchimp with Facebook Custom Audiences - no code necessary. See how you can get setup in minutes.

Select a trigger from Mailchimp

A trigger is an event that starts your Zap and runs the workflow. For example, with Mailchimp, a trigger could be "New Campaign."
A trigger is the event that kicks off your automated workflow.

Setup an action from Facebook Custom Audiences

An action is what takes place after the automation is triggered. For example, with Facebook Custom Audiences, the action could be "Create Custom Audience."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Mailchimp to Facebook Custom Audiences

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Mailchimp to Facebook Custom Audiences integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Mailchimp + Facebook Custom Audiences integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Mailchimp and Facebook Custom Audiences

How do I connect my Mailchimp account to Facebook Custom Audiences?

To connect Mailchimp to Facebook Custom Audiences, you first need to authenticate your accounts within our platform. This process involves providing access permissions so that we can sync contacts from Mailchimp as new email subscribers are added.

Can I set triggers for when a new Mailchimp subscriber is added to a Facebook Custom Audience?

Yes, we allow you to set up triggers so that whenever a new subscriber is added in Mailchimp, the contact will automatically be added to your specified Facebook Custom Audience.

Is it possible to update Facebook Custom Audiences based on changes in my Mailchimp list?

Absolutely, you can create an action that updates your Facebook Custom Audience whenever there are updates or changes in your Mailchimp subscriber list.

What kind of data is synced between Mailchimp and Facebook Custom Audiences?

Typically, email addresses are the main piece of data synced from Mailchimp lists into Facebook Custom Audiences. This allows us to identify and match users accordingly on Facebook.

Are there any limitations on the size of the Mailchimp subscriber list for syncing with Facebook?

While we strive for seamless integration, syncing large lists may sometimes take longer. However, there are no explicit size limitations; our system can handle sizable lists efficiently.

Can existing contacts in a Mailchimp list be imported into a Facebook Custom Audience immediately?

Yes, once you set up the integration with us, you can choose an action that allows all existing contacts in a selected Mailchimp list to be imported into a chosen Facebook Custom Audience right away.

How often does the sync occur between my Mailchimp list and Facebook Custom Audiences?

The sync occurs automatically based on the settings you configure during setup. Typically, actions are triggered almost in real-time whenever changes happen in your Mailchimp list.

Connect Mailchimp and Facebook Custom Audiences to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
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Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
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Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
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Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Audience
    • Status
    Trigger
    Scheduled
    Try It
    • Audience
    • Link
      Required
    • Track all links clicks
    Trigger
    Scheduled
    Try It
    • Store
      Required
    Trigger
    Scheduled
    Try It
    • Store
      Required
    Trigger
    Scheduled
    Try It