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How Zapier works

Zapier makes it easy to integrate Google Analytics 4 with Google Calendar - no code necessary. See how you can get setup in minutes.

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Help
Google Analytics 4 logo
Google Analytics 4
Google Analytics 4 logo
Google Analytics 4
1. Choose trigger event
Google Calendar logo
Google Calendar
Google Calendar logo
Google Calendar
2. Choose action
Google Analytics 4 logo
1. Select the event
Setup
Test
Google Analytics 4 logo
Google Analytics 4
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Conversion Event" from Google Analytics 4.

Add your action

An action happens after the trigger—such as "Add Attendee(s) to Event" in Google Calendar.

You’re connected!

Zapier seamlessly connects Google Analytics 4 and Google Calendar, automating your workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Analytics 4 to Google Calendar integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Practical ways you can use Google Analytics 4 and Google Calendar

Monitor conversions and schedule follow-ups.

As soon as a conversion event is generated in Google Analytics 4, Zapier will create a follow-up meeting in Google Calendar. This ensures business owners can address key performance moments in real time, improving responsiveness and aligning strategy with outcomes.

Business Owner
Try it
Log analytics events for calendar activity.

When a new conversion event is triggered in Google Analytics 4, Zapier will log the event by creating a corresponding summary on Google Calendar. This helps IT track and organize critical analytics activities over time, facilitating better oversight of system performance.

IT
Schedule analytics reviews based on new events.

When a new event is created in Google Calendar for a marketing meeting or review, Zapier will run a Google Analytics 4 report for insights into performance and automatically attach the report to the event. This ensures that attendees have fresh data at their fingertips, enabling more effective decision-making and saving prep time.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Google Analytics 4 triggers, actions, and search
    New Conversion Event

    Triggers when a new conversion event is created.

    Trigger
    Polling
    Try It
    • Measurement Display Name
      Required
    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Send Measurement Events for an Application

    Send Measurement Events for given application.

    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Find Conversion

    Finds a conversion based on id.

    Action
    Search
    • Event Name
      Required
    Action
    Write
    • Report Start Date
      Required
    • Report End Date
      Required
    • Date Name
      Required
    • Dimension
    • Comparison
    • Value
    • Metric
    • Comparison
    • Value
    • Offset
    • Limit
    • Currency
    • Keep empty rows
    • Return property quota
    Action
    Write
    • Api_docs_info
    • Stop on error
      Required
    • HTTP Method
      Required
    • URL
      Required
    • Query string parameters
    • Additional request headers
    • Body
    Action
    Write

Learn how to automate Google Analytics 4 on the Zapier blog

Learn how to automate Google Calendar on the Zapier blog

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About Google Analytics 4
Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.
Related categories
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About Google Calendar
Google Calendar lets you organize your schedule and share events with co-workers and friends. With Google's free online calendar, it's easy to keep track of your daily schedule.
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