Stuff's happening, and you want to tell everyone about it. That might have required paying for a newspaper ad, publishing a press release, or printing and mailing a flyer in the past. Today, though, reaching your customers and contacts is as easy as clicking a button in an email newsletter app.
The only question is: Which email app's button should you be clicking?
Any email app worth mentioning can send newsletters, so let's look at which ones make email marketing easy and effective. We dug into 25 of the most popular apps that send email newsletters, picked out their best features, and put it all together in this roundup. If you're looking for a great way to send emails to all of your contacts, this is the chapter for you.
You probably send and receive emails every day using an app like Gmail or Outlook. Those tools work great for sending one-off messages to individuals and groups—and if you abuse the BCC field, you might be able to send an email to 100 people without annoying everyone. But for larger groups and scheduled sends, you'll need another option—something that makes it as easy to send an email to everyone as it is to send a message to one person.
That's where email newsletter apps come in. They're the tools that power the bulk emails you receive every day, and they're a great way to share news, announce new promotions, or send out an annual email update to all of your friends and family.
Every app we looked at lets you organize your contacts into lists, add new contacts easily via a signup form or integrations with other apps, send beautifully formatted messages in a half-dozen clicks, and analyze how your email performed. Plus, we found mobile apps that send messages on the go, tools to manage your events, and integrations to import your customers. Finally, all the newsletter software we profiled integrates with Zapier, our app integration and automation tool.
So without further ado, here are the best apps that send email newsletters (ordered alphabetically). For each app you'll find a screenshot, a brief summary, and pricing information. If an app catches your interest, you can click through to our in-depth review, such as the MailChimp review above, for more detailed info.
Emails that are just about the latest happenings at your company can get boring. To really capture your customers' attention, you should write emails that are focused on their interests. ActiveCampaign makes it possible by including a full CRM and marketing automation suite along with its email newsletter tool. It'll help you gather detailed info about each of your customers, then divide them into lists based on interests, locations, and more.
Then, unlike most CRM apps that let you send emails, ActiveCampign includes a full-featured email editor. You can drag-and-drop email elements, design them the way you want, and quickly send your finished newsletters off to your customers. And if you also need to manage sales prospects, you can upgrade to ActiveCampaign's Plus or Enterprise plans to unlock useful features beyond email marketing.
ActiveCampaign Pricing: From $9/month for email marketing to up to 500 contacts; from $49/month for full email marketing and CRM suite
For a deeper look at features and pricing, see our ActiveCampaign review .
An email list is nothing without subscribers. You have customers and people who are interested in your products, so AWeber focuses on making sure those people will get added to your email lists. It natively integrates with WordPress, PayPal and Facebook so you can add people from the places where they already interact with your company. And, it offers two mobile apps: one to keep track of your stats, and another to add subscribers on the go.
AWeber lets you create advanced subscriber forms with up to 25 fields and import contacts from a variety of list formats. Once your lists are built, it has the tools you need to make your emails look great, putting hundreds of free templates and stock photos at your disposal. Its latest design also includes a drafts page where you can preview each draft email, then quickly finish and send it out to your subscribers.
AWeber Pricing: From $19/month for unlimited emails to up to 500 contacts
For a deeper look at features and pricing, see our Aweber review .
Email needs to look great everywhere. Benchmark Email aims to make this easy in two ways: with an internationalized app that's easy to use anywhere, and email templates that look great on mobile and desktop.
Benchmark's cleanly designed email editor lets you pick from a variety of layouts for your text and multimedia components, then accents them with color schemes for emails that look beautiful everywhere—not just on a large desktop monitor. It lets you store your images and videos in the app to easily reuse them in future messages. Then, the entire app's interface is equally at home in English, Chinese, Spanish, and more, and its team works with the standard email sending coalitions as well as China's ICP to make sure your emails will be delivered everywhere. It's an email app for global teams.
Benchmark Pricing: Free for sending up to 14k emails to 2,000 contacts; plans from $9.95/month for sending up to 600 emails
For a deeper look at features and pricing, see our Benchmark Email review .
Check your inbox, and the vast majority of your emails are just plain text. Some will be wrapped in beautiful templates, and others may include images, but for the most part they look quite similar. BombBomb breaks the mold by sending emails that are centered around video.
You can shoot videos in BombBomb's app or upload your pre-created videos, then send them out as email newsletters. Then, your contacts can reply with video messages of their own, recording a new video email online and sending it back to you through BombBomb. It sounds crazy, but it just might be the way to break up the monotony of text emails and get your contacts' attention.
BombBomb Pricing: From $39/month for up to 2,500 contacts
For a deeper look at features and pricing, see our BombBomb review .
Your emails need to stand out, and using a tweaked standard email template likely won't be enough. That's why Campaign Monitor tries to make it as easy as possible to code your own email templates, then gives you the tools to customize standard email templates far beyond the basics.
There's a drag-and-drop email template editor with pre-made templates that show you variants of the templates that other teams are using to inspire you to make it your own. Or, you can hand-code your own template using Campaign Monitor's simple email code snippets, and host your CSS and assets on Campaign Monitor's server. And if you run a design agency, it even lets you make your own templates, white-label the app and resale it to your clients with your own custom designs.
Campaign Monitor Pricing: From $9/month for sending up to 2,500 emails to 500 contacts
For a deeper look at features and pricing, see our Campaign Monitor review .
If you've been hacking together email newsletters by abusing your email app's BCC field, Campayn might be the easiest way to break that habit and start sending proper email updates. It can import your contacts from a variety of apps—including your Gmail and Yahoo! Mail address books—and will keep up with all of their info just like a real address book, including their social media profiles.
Then, it'll make sending emails simple, with pre-made templates, a nice editor, and an email sending process that lays everything out in one page so you can add any of your email's details at any time. It'll even put that extra contact data to work for you, using it to segment your lists to help you make sure everyone gets the news most important to them.
Campayn Pricing: Free for up to 20,000 emails per month to 2,000 contacts; from $10/month for unlimited emails to 1,000 contacts
For a deeper look at features and pricing, see our Campayn review .
If you run a brick-and-mortar business, you're likely sending emails about your events, discounts, and more. Constant Contact is an email app that's also great at managing all of those other things you do, so you can create events and promotions, send them out to your existing contacts, and gather new contacts—all from one app.
Constant Contact's EventSpot tool lets you schedule your upcoming events, create a registration page, and spread the word via email and social networks. Then, its Social Campaigns tool helps you create coupons or downloadable resources for social networks to gain new follows and keep your existing followers excited about your products. Tying it all together is Constant Contact's email tools that'll let you share these events and more with your contacts and easily add new subscribers to your lists whenever you run an event or promotion.
Constant Contact Pricing: From $15/month for up to 500 subscribers; 60 day free trial
For a deeper look at features and pricing, see our Constant Contact review .
Every email app has a list of your contacts, and many let you filter your contacts and sort them into specific lists and more. EmailDirect takes it a bit further by letting you interact with your entire contact list as a relational database. You can use it to store anything you want about your contacts, then slice-and-dice them up into the lists that make the most sense for them.
To give the database as much info as you need, you can use EmailDirect's API to tie it into your eCommerce store, or you can list your own products directly in EmailDirect and track which ones customers have purchased. You can then make as many lists as you need, and let subscribers manage which email lists they receive. That way, they don't have to unsubscribe from all of your emails—they just can quit receiving emails about the products they're not interested in.
EmailDirect Pricing: From $40/month for sending up to 2,000 emails
For a deeper look at features and pricing, see our EmailDirect review .
Effective emails take time to design, write, and schedule. Emma does its part to help with an email app that's easy to use, and comes packed with beautiful email templates—including template collections specifically for special events, thank you messages, and more.
The Emma team also offers concierge services that'll make a beautiful template for your business, help you schedule a drip campaign, and more. You can use that to jumpstart your email marketing strategy, and then easily reuse the templates and content in your future messages. Emma even integrates with other apps like Shopify so you can target your emails to customers who've purchase certain products, and lets you schedule drips for holidays and more with the aforementioned template collections.
Emma Pricing: From $45/month for unlimited emails to up to 2,500 contacts
For a deeper look at features and pricing, see our Emma review .
Picture a nicely designed email in your mind, and it likely includes—at most—a small header photo at the top, a background color, and formatted text and images below that. At best, most emails look like nice blog posts. And that's good. But if you want more, FreshMail's templates can make your emails look like beautiful product demo pages, complete with full-sized images, beautiful Google Fonts-powered text, and detailed layouts that go far beyond your standard email.
Creating your own design from FreshMail's templates is easy, with rich content blocks that you can drag-and-drop into the editor, and a simple editing screen that lets you change the style of your text headers and body. Then, you can add your content and send it to your contacts with all the standard email sending features you'd expect from any other app.
FreshMail Pricing: Free for sending up to 2,000 emails to 500 contacts; from $17/month for unlimited emails to 1,000 contacts.
Zapier support coming soon
Ever wondered how your emails look on smartphones? With GetResponse, you won't have to send your email to your phone to find out. Its email designer lets you preview how your message will look on computers and phones while you're laying out your design and adding in your text.
Then, you can add more to your emails with GetResponse, as well. It'll let you import images from Flickr, Facebook, and iStock, sell products directly in your emails with PayPal buttons, and even bring in text from previous emails with its snippets feature. Then, you can schedule your emails in advance by dragging them to the correct date on a calendar. And if you're promoting your products online, GetResponse has you covered with tools to import contacts from Facebook forms and Twitter ads.
GetResponse Pricing: From $15/month for unlimited emails to 1,000 contacts
For a deeper look at features and pricing, see our GetResponse review .
Your business likely already uses a number of apps to manage your contacts, get interest in your new products, and more. iContact's designed to make it easy to add those contacts to your email lists and automatically get new contacts subscribed. It's deeply integrated with everything from Salesforce to Drupal so it can import contacts and use their data to segment your lists.
Beyond sending emails, iContact also includes social networking tools so you can draft and schedule Twitter and Facebook status updates right alongside your email updates. iContact can even help you get started, with design services to make a custom email template for your brand and advisory services to help you setup your email campaigns and get the most out of your marketing efforts.
iContact Pricing: From $10/month for up to 250 contacts
Zapier support coming soon
Email apps shouldn't be so complicated. But, once you put in every feature that everyone could want, there's bound to be buttons everywhere. Mad Mimi tries to calm the madness by making its app focused just on emails, and then leaving the rest of the features for you to turn on or off as you need.
Everything's simple in Mad Mimi. You'll see quick stats from your latest campaign on the front page, with a screenshot of the email to remind you how it looked. Go to create a new email, and you'll see a simplified editing page with themes based on color schemes and content blocks that'll look great on any device. Then, when it's time to pick the contacts that'll receive your emails, you'll be shown every list with a simple on/off switch to pick who receives your emails. And if just emails aren't enough, there's drip emails, social media integration and more ready for you to turn on in the Mad Mimi add-ons page.
Mad Mimi Pricing: Free for sending 12,500 emails to 2,500 contacts per month; from $10/month for unlimited emails to 500 contacts
For a deeper look at features and pricing, see our Mad Mimi review .
MailChimp may be the first email newsletter app you think of it you spend any time listening to podcasts—or have ever seen any of its monkey-themed shirts and hats. But beyond the swag, MailChimp is an app that's serious about helping you send better emails. You'll find everything here from a drag-and-drop email editor to rich subscriber profiles that track your contacts' interactions with your emails, and more.
The best part is the extra apps and tools that come along with MailChimp. There are nine mobile apps that come along with MailChimp, letting you do everything from send emails and check your stats to sending email newsletters based on pictures you snapped on your phone and signing up new contacts to your lists from a tablet. You'll also come to love its smarts that'll automatically find the best time to send your emails based on its data from everyone else's campaigns, and recommend smart lists from your contacts based on other email newsletters they're subscribed to.
MailChimp Pricing: Free for sending 12,000 emails to 2,000 contacts; from $10/month for unlimited emails to 500 contacts
For a deeper look at features and pricing, see our MailChimp review .
Email's important, but so is mobile messaging. If anything, mobile messaging may be more important today than email. After all, your phone's always with you, and while you might ignore your email, you're unlikely to turn off your SMS notifications. So Mailigen lets you combine your email and mobile marketing, so you can target your audience wherever they're most likely to check their messages.
On the email side, you'll have all the features you'd expect, with a familiar, Office-style editor that lets you drag and drop message components wherever you want, making it easy for anyone on your team to edit your email campaigns. Then, you can further your email marketing by sending out SMS messages with your latest announcements and deals, with all the same tools to gather contacts and segment them into lists that you're already using with your emails.
Mailigen Pricing: From $10/month for up to 500 contacts
For a deeper look at features and pricing, see our Mailigen review .
If you're looking for a service to send emails directly from your app's code, Mailjet's a transactional email service that's ready to deliver as many emails as you need. But if you'd rather something simpler, with an interface to lay out your emails and manage your contacts, Mailjet's ready for you as well.
In addition to its send API, Mailjet includes a graphical template designer where you can customize its built-in themes and use them to send email newsletters to your customers. There's deep list segmentation built-in, along with A/X tests with up to 10 versions to test anything about your marketing that you want. You can have it automatically send your app's notification emails, then use the graphical editor to simply update your users about your news and more, all from one service.
Mailjet Pricing: Free for sending up to 6,000 email per month; from $7.49/month for sending up to 30,000 emails
For a deeper look at features and pricing, see our Mailjet review .
There are plenty of email apps that'll work great for small lists, but what if you're sending millions of emails a month to tens of thousands of recipients? MailUp is an email app designed exactly for that. It's priced to make sending millions of emails affordable—as long as you're not in a rush to send your messages. You'll select how many messages you need to send each month, then choose how soon your emails need to be sent—the slower, the cheaper. That'll way, you can send millions of messages a month without breaking the bank.
And, of course, there's a rich email editor, tools to organize your contacts, and even SMS and social network marketing to reach your audience on the go. It's an email app designed to send your marketing messages even to the largest audiences.
MailUp Pricing: From $49/month for up to 1,641,600 emails per month to unlimited contacts
For a deeper look at features and pricing, see our MailUp review .
Looking for a very simple way to send emails? Sendicate just might be the app for you. Its interface is stripped down to be focused just on your emails, with an editor that lets you pick the sections you want to add to your emails and fill in content without any clutter. There are still themes for your emails, but they're tucked away behind a menu so you can focus on your content.
Then, you can draft emails in advance to make sure they look great, and then send them when you're ready. That's easy with a draft section on the front page that shows your emails complete with their header photo and subject. You can then segment your audience with simple search filters, and schedule emails to be sent at the time and date of your choice. And with simple, typography focused templates, you can be sure your emails will always look great.
Sendicate Pricing: Free for sending 1,000 emails to 500 contacts a month; from $9/month for unlimited emails to 500 contacts
For a deeper look at features and pricing, see our Sendicate review .
Want an email and SMS marketing tool that can integrate with your site? SendinBlue is an app that's designed for just that. With WordPress, PrestaShop, and Magento plugins, as well as an API that you can use to integrate it on your own, SendinBlue can work directly with your site or internal apps for sending email newsletters, drip campaigns, and transactional emails.
You can design your own email templates or import an HTML page to send as an email, then use those templates for all of your emails. Then, you can also market to your users on the go with its integrated SMS marketing. Combine that with its marketing automation, and you can see what your customers are doing on your site and what products they've purchased, then followup via email or SMS automatically. And, you can use the same tool to let everyone know about your latest news and deals.
SendinBlue pricing: Free for sending up to 9,000 emails per month; from $7.37/month for sending up to 40,000 emails
For a deeper look at features and pricing, see our SendinBlue review .
If you've already tried another email newsletter app and want something different, you'll want to be able to move your lists and not have to start over from scratch. Sendloop lets you do just that with its migration assistant that can import contacts from a number of email services and let you bring over the HTML email template you're already using.
You can then use that to start sending automated emails and newsletters to your old contacts, as well as new ones you add via its Facebook app or WordPress widget. Then, you can add Sendloop's code to your site to watch your customers, see which pages they visit, and hone your marketing strategy accordingly. It's a marketing automation tool that's focused solely on email, helping you know as much about you contacts as you can and send them the perfect emails.
Sendloop Pricing: Free for sending up to 10,000 emails to 2,000 subscribers; from $24/month for unlimited emails to up to 2,500 contacts
For a deeper look at features and pricing, see our Sendloop review .
It's tough to find time to send emails, much less learn how to use a new email app and create a template for your emails. Sign-Up.to tries to make it simpler with training and design services to help you get started quickly, along with managed marketing services that can make your emails for you.
Or, if you'd rather work on your own, you can do that too with Sign-Up.to's email designer and form builder that'll let you gather contacts and contact them easily. You can even reach them on social networks and via SMS with Sign-Up.to. It'll even help you target your customers better by building profiles about them, ranking them based on their location, the domain their email is based on, and more.
Sign-Up.to Pricing: Free for sending up to 1,000 emails; from £39 (around $59) per 2,000 emails sent
For a deeper look at features and pricing, see our Sign-Up.to review .
If you want the absolute simplest way to send emails to your contacts, and you don't have more than 5,000 people that need to receive your emails, you can't get any simpler than Tinyletter. An insanely simple email newsletter app now run by MailChimp, Tinyletter has no templates, no integrations with other apps, and almost no features—that's why it's the only app on this list that doesn't integrate with Zapier. All it lets you do is make a landing page for people to signup, and then gives you a simple writing space where you can pen plain-text emails and send them out in a click.
And that's actually all it offers. It's really the simplest way to get your message out, and get back to everything else you need to do. Then, if you end up needing more, it's easy to migrate your lists to MailChimp and grow from there.
Tinyletter Pricing: Free
Full-featured email apps don't have to be complicated and confusing to use. VerticalResponse proves that with its clean, simple interface that makes it simple to make beautiful emails and send them to your contacts. You can use its pre-made templates, edit them with colors and add your own photos—complete with filters—and then turn the templates into both emails and matching signup forms.
Your emails will look great everywhere, since the templates are designed to look great on mobile, and you can have your newsletters automatically shared on Facebook. Once your announcements have gone out, you can come back and check your stats from both your emails and your social network shares, and see what interactions that campaign brought in. And if you need more professional features, there's VerticalResponse Classic with deep integration with Salesforce for your most advanced marketing projects.
VerticalResponse Pricing: Free for sending up to 4,000 emails to 1,000 contacts per month; from $8.80/month for unlimited emails to up to 500 contacts
For a deeper look at features and pricing, see our VerticalResponse review .
One of the easiest ways to manipulate data is by throwing it into a spreadsheet. Almost anyone can then easily sort the data and quickly find similar segments. Vision6 lets you do this with your contacts, with a spreadsheet-like interface to filter your contacts. Instead of having to set filters and hope they pick the right people, you'll see all of your contact info laid out and can filter it visually using tools you're already used to.
Then, you can use Vision6 to reach those contacts wherever they are. Right along with your email updates, you can schedule SMS and social media messages to go out at the same time. Without having to schedule a blog post and remember to post online at the same time, you can spread the word about your latest deals and promotions everywhere with Vision6.
Vision6 Pricing: From $9/month for sending up to 5 times a month to 500 contacts
For a deeper look at features and pricing, see our Vision6 review .
There are dozens of great online apps to send emails, and they're typically your best option. If you try to send emails from your own server, you may end up seeing your emails blocked by spam filters and more. But there's a happy medium if you'd like more control: you can host your own email app, and then use an email sending service to send your messages. There's Amazon SES, Mailchimp's Mandrill, SendGrid, and Mailgun to name a few, all of which are dedicated email sending services that can work with your own in-house email tools. That gives you the flexibility of an app that you control, with the confidence of sending emails with a dedicated server that's working to make sure your emails are delivered to any email app, anywhere.
Here are some great options:
For a self-hosted app to send beautiful email newsletters, look no further than Sendy. It's a PHP and MySQL based app that'll run on your own servers, and it shouldn't be any more difficult to setup than a new WordPress install. Once it's up and running, you can use it to create rich email newsletters with your own templates, and can use autoresponders to automatically send emails.
What's more, you can setup multiple brands inside your Sendy account. That'll let you send emails to all the list you need for multiple products or companies. You can even white label Sendy, give your clients access, and host your own email sending service for each of them. Sendy might not just save you money on sending emails; it might make you money, too.
Sendy Pricing: $59 for a Sendy license, then around $0.0001 per email sent via Amazon SES
For a deeper look at features and pricing, see our Sendy review .
While not a self-hosted app, Sendwithus is an email app designed to let you send emails from your own app, using the emails sending service of your choice. Instead of building email features into your own app or site, Sendwithus gives your team one place to manage your email templates, organize and sort your contacts, then trigger new emails via a CURL or API call. You can use Amazon SES, Postmark, SendGrid, Mandrill and more to send your messages, then track their stats and more in your Sendwithus dashboard.
It's designed for transactional and other drip emails, but Sendwithus could also be a great way to send out email updates from your blog and more. You'll be able to trigger emails to go out automatically whenever you publish—or make them work however you want. It's an easy way to send emails via an email sending service and integrate emails deeply into your app, while still having the convenience of beautiful email interface.
Sendwithus Pricing: Free for sending unlimited emails to up to 1,000 contacts per month; from $79/month for up to 10,000 contacts, plus email sending charges from your email service
For a deeper look at features and pricing, see our Sendwithus review .
For an email app you can tweak and integrate into your own apps even further, there's Django Drip. An open-source project from our own Zapier dev team, Django Drip is designed to make it easy to send automated emails to your users. But it can also send an email to everyone in a list whenever you want, making it a great tool to send email newsletters to all of your users.
Django Drip Pricing: Free
Now that you've picked out great email newsletter software, it's time to get it working with the rest of your apps. There's no reason to hand-copy your contacts into your email lists or export your email lists to your CRM later. Instead, app automation tool Zapier can tie all of your apps together, making sure everyone gets added to your email lists and more.
Here are some of the best ways to automate your email newsletters.
New contacts can come from anywhere. You might have a form you're already using to collect email addresses, or a spreadsheet where you list new customers. Perhaps you have a landing page to gather interest in your upcoming product. Or, you might just want to add everyone who emails you about a certain topic.
These integrations will get you started:
Customers are the best people to add to your email lists. They've just bought your product, and now you can use your email lists to teach them how to use it or let them know about upcoming promotions and training sessions. Just let Zapier copy their email address to your newsletter, and add an autoresponder to get them up to speed quickly.
Your best opportunity to engage with your subscribers is right when they first sign up. That's why so many email newsletter apps include autoresponder features, which let you setup an automated queue of messages to go out to new subscribers.
But if you already have a drip email app you love—or would rather use an even more personal touch and reach out from your personal email account—you can use Zapier to hook your newsletter to your drip or email app and automate the process.
Many email newsletter apps let you share your posts on Twitter and Facebook, but you can do more. You could use Zapier's WordPress integration to send your email newsletters to your blog as a draft posts, or you could publish your emails on any social network—including LinkedIn.
Run more than one newsletter, or started a new newsletter that you'd like to jumpstart with your existing contacts? Then you can add contacts to both of them at once, just by having Zapier copy their contact info over to your other list.
Events take a lot of work, so don't waste time sending out manual emails to invite people to your events. You can integrate your event platform with Zapier, to have your email form contacts added to your event automatically so you don't have to make a new signup form just for your event. Or, you can have meeting attendees added to your email newsletter if that'd work better.
Then, once you're done, you can put the video of your event online and add its viewers as new email subscribers as well. That way, your event will still be bringing in new contacts long after it's finished.
CRMs are great tools to keep up with all of your contacts, track everything you know about them, and make sure you keep your marketing wheels spinning. Might as well market to your contacts with your email newsletter at the same time. Just connect your CRM to your newsletter app with Zapier, and have it send all of your new contacts—or, perhaps, just ones who have a certain tag added to their account—to your email newsletter.
Or, perhaps you're getting people to subscribe to your newsletter first, and then want to add those contacts to your CRM. That's the best option if you're using a form in your email app to add subscribers. And it, too, is simple with Zapier. Just have your new list subscribers copied over to your CRM, and you can easily follow up with them later.
From simple ways to send email updates to advanced marketing tools that'll manage your contacts, automate marketing, and send email updates, there's email newsletter apps of all shapes and sizes. Hopefully this list has helped you find a few that look like they'll work for your business. Give them a try, then pick the one that ends up fitting your needs the best and start sending the email updates you've been waiting for.
Now that you've picked out the perfect app to send your emails, you'll need some people to send your emails to. In the next chapter, we'll look at tips to help you grow your email lists, along with ways to automate your email lists and ensure your messages don't get marked as spam.
Intro: On Great Emails
Grow Your Email List: How to Get Subscribers, Organize Lists and Follow Spam Laws
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