URL shorteners are underrated.
Many people use them to do exactly what the term says: shorten URLs. These links are cleaner and smaller and make for easier sharing and clicking. Bitly research shows that when you shorten and brand URLs, they drive 34 percent more click-throughs.
But that’s only the start.
With Zapier, you can connect your URL shorteners to a host of other tools. You can automatically create new shortened links every time you publish content, track shortened links in a spreadsheet, easily monitor who interacts with your links, and more.
You'll need a Zapier account to use the workflows in this piece. If you don't have an account yet, it's free to get started. And if these workflows don't meet your needs, you can explore more in our App Directory or within the Zap Editor.
Automatically create shortened URLs
Once you start using a URL shortener, it’s hard to go back. Those long URLs start to look ugly and cumbersome. But it’s tempting to simply copy and paste a long URL, especially if you have a large batch of links that need to be shortened.
You don’t have to manually create those short links, though. With Zapier, you can automatically create shortened URLs every time you create content, add new products to your site, or add rows to relevant spreadsheets.
Zapier has its own URL Shortener app. You can add it as a step in your Zap, automatically shortening a URL. Learn more about URL Shortener by Zapier.
Creating short links for your content
When you create new posts in your content management system (CMS) or send out a new newsletter, use a Zap to automatically shorten the published link for you.
Create a new Bitlink each time you post to Wordpress
Create a new Bitlink each time you send a Mailchimp campaign
Shortened URLs are also helpful for curated content. If you follow RSS feeds to share information on your website, you can automatically create shortened to make the process less time- and labor-intensive.
Use short URLs in your online store
Shortened URLs also help closer to the point of conversion. With Zaps, you can automatically create short links each time you add new products, update orders, or take payments.
Create a new Bitlink each time you add a product to Big Cartel
Create alias URLs in Shorten.REST for new updated orders in Shopify
Create branded short URLs for new Quickbooks online payment records via Shorten.REST
Automatically shorten links you store in a spreadsheet
And if you work in spreadsheets, you can automatically shorten URLs as you add them to a Google Sheet or make updates to existing data.
Create Rebrandly links from a Google Sheets spreadsheet
Create Short.cm links when rows are updated in Google Sheets
Create alias URLs in Shorten.REST from new Google Sheets spreadsheet rows
Keep track of your links
The more you use your URL shortener tools, the more URLs you’re going to have to track. That can become unwieldy, especially as your list of shortened URLs grows.
You don’t want to waste time creating multiple short links for a destination URL that already has a short link. And it’s time-consuming to constantly check your URL shortener to see whether you’ve already created a link. But with Zaps, it’s easy to keep track of all your new links.
Automatically track new links in a spreadsheet to sort and find duplicates.
Create Google Sheet rows for new bitlinks in Bitly
When new links are created, notify your team so they can pull from an existing one instead of duplicating work.
Send an email from Gmail when a new Rebrandly link is created
Get a Slack notification when a new Rebrandly link is created
Send Slack messages when new Short.cm links are created
Monitor link activity
Link shorteners don’t just give you shorter links; they give you better ones. You can use tools like Bitly and Rebrandly to track who interacts with your links. Use these Zaps to leverage that data.
Automatically monitor link activity for performance and engagement over time, and set up notifications to alert the team whenever a link hits a certain goal.
Post to Slack for each new domain referrer on your Bitlink
Send a Gmail email whenever a Rebrandly link reaches a number of clicks
Get Slack notification when Rebrandly links reach a number of clicks
Send an SMS when your Rebrandly campaign reaches a click goal
Share shortened URLs on social media
Social media presents one of the best use cases for shortened URLs, especially given length restrictions on posts. With short links, you can preserve character counts on social posts. Plus, you can brand shortened URLs so they’re recognizable when other social media profiles share your links.
Automatically share shortened URLs to your own social accounts.
Use these Zaps to automatically add shortened URLs to your social media automation tools and schedule posts for a future date.
Add your most popular Rebrandly links to Edgar for re-sharing
Share New Rebrandly links on SocialPilot social media accounts
Go beyond the basic benefits of URL shorteners
The advantages of URL shorteners are greater than just shorter URLs.
When you shorten your URLs with one of these apps, you’ll drive higher click-through rates and have more data to better inform your strategies. And once you connect these apps via Zapier, you get even more done with less effort — all thanks to automation.
Get more value for the work you put in: when you shorten your URLs, you also shorten your to-do list.