Introducing Push by Zapier: A Universal Chrome Extension for All Your Apps

Matthew Guay
Matthew Guay / Published October 6, 2016

When you use Zapier to integrate your favorite apps, everything runs in the background–a well-oiled automation machine. But what about those workflows that you think of randomly or want to trigger manually? For example, making a quick invoice or adding a task to a new project?

Today, we're excited to announce Zapier's new Google Chrome extension and app: Push.

Push lets you build small, single-purpose workflows that spring into action with a click. It lives in Google Chrome and acts as the leading domino in any process you can dream of.

Just line up the tasks you want to complete (the other dominoes in your chain reaction). Then set things in motion with a push, and watch Zapier topple through those tasks automatically.

Push by Zapier in the Chrome Browser

What sorts of tasks? Push works with the 500+ apps that are connected to Zapier, like MailChimp, Google Sheets, and Trello. And you can program Push to send info to and from any of them. You can do things like:

  • Create tasks in your favorite to-do app
  • Send messages via Slack, email, or SMS
  • Add data to a spreadsheet or form app
  • Look up info in one app and route it to another
  • Set up templated documents and projects

Whether you want to build a zany Rube Goldberg-style machine or just a more convenient way to direct your data, Push delivers true point-and-click simplicity, no code required. Think of it as a universal Chrome extension of sorts.

Ready to experiment with your very own custom Chrome extension? Here are the tools you need to get started:

  1. Install the Push by Zapier Google Chrome Extension
  2. Sign up for a free Zapier account

To get the creative juices flowing, we'll cover some ways you can use Push to take action for you. But first, let's look at the basics of setting up your first Zap with Push.

Getting Started with Push by Zapier

First up: Add our extension to Google Chrome and set up your workflow. Don't worry, we'll walk you through it.

1. Install the Zapier Google Chrome Extension

Add Push to Chrome on the Chrome Web Store

This part's simple. Just visit Zapier's listing in the Chrome Web Store and click the blue "Add to Chrome" button.

Once it's installed, watch for the Zapier logo (it looks like this i) to appear in your menu bar. Click on it to unfurl the command center where you can trigger your Push "Zaps"—what we call workflows.

The only other thing you need is a free Zapier account—it's your key to creating connections between your apps.

All set? Then you're ready to set up your first Push workflow.

2. Set Up Your Push Zap

Setting up your Push Zap

To start building a Push Zap, click on the Chrome extension and click the orange "Make a Push Zap!" button. You'll land in what we call the "Zap editor", where you can connect actions for more than 500 apps to your button press.

Step 1: First up, pick the kind of push you want to program. There are two types of pushes: one with a text field and one without one. If you want a workflow that produces the same result every time, select "New Push." If you need a slightly different output based on the situation, though, select "New Push With Text." This will allow you to customize the output every time you use the Push Zap; for example, if you want to create an invoice but use a different client name each time.

Step 2: Click the "Save & Continue" button.

Step 3: Click the "Continue" button in the next screen, which simply asks to make sure you have the extension installed.

Step 4: Next, press the blue "Connect & Continue" button to connect Push to your Zapier account.

Testing Push by Zapier

In the next screen, you'll see a spinning Zapier logo above "Looking for the push, this might take a sec…" Don't worry about that for now–head to step 5.

Step 5: Click the extension icon (i) in your browser again to access the Zapier Chrome extension.

Step 6: You should see the Push Zap you started creating listed in the extension window, along with a red "Testing" tag next to it. Click on the Zap, and if it's a Push with Text Zap, add a phrase to the text field.

Why did the Clydesdale give the pony a glass of water?

Step 7: Then, back in the Zap editor, you should see the test was completed successfully. Click the red "Continue" button.

Step 8: Now it's time to pick the action that you want Zapier to take on your behalf whenever you use that Push Zap. I'm going to have my Zap post to a Slack channel whenever I push the button. But your workflow might create a note in Evernote, log data to a spreadsheet, or add a task to your to-do list.

First, select the app you want to push to by typing the app's name in the search box. If you haven't connected the app to Zapier before, you'll be prompted to connect it now.

select Action app

Step 9: Fill out the form fields to select the action for that app. For example, to set up my Slack message, I'm going to insert the text from my push into the message field using the  e  button to the right of the text box. You'll see the same button for whatever app you're adding to your workflow.

Insert Push text into Slack

Step 10: Finally, to wrap things up, follow the prompts to run through the testing steps, give your Zap a name, and turn it on.

Check out your new Push Zap by clicking on the Google Chrome extension.

3. Trigger Your Workflow from Google Chrome

Push Text to Slack

Now that you've constructed your machine, it's time to set things in motion. Click on the Zapier icon in the top-right corner of your Google Chrome window to see a list of every active Push Zap in your account.

Then: Just push.

The result of our Push
Our cheesy dad joke shows up instantly

For workflows that use text, you'll also need to add a word or phrase to the expanded field.

Once Push completes every action you added to your workflow, you'll see a checkmark icon (u), and you can get back to whatever you were working on. Fun, right?

And you're not limited to one button. Feel free to create as many Push Zaps as you want. Access any button you build from anywhere on the web.

Our rule of thumb around here is: If you do it more than once, it's worth automating. This button is the simplest interface you'll find for putting those processes into action.

Ideas for Using Push by Zapier

Now that you know the ins and outs of setting up Push workflows with Zapier, glean some inspiration for your next power-packed button from these workflows. We asked our Zapier teammates and a few beta testers for their favorite use cases. Here's what they came up with.

Add Tasks to Your To-Do List

You've got Chrome open, researching your next project or using an app, when you think of something new you need to do. Typically that means changing your focus and derailing your progress.

With Push, you can just tap a button in Chrome and add your new task without abandoning what you're working on. That was the first thing many of our beta testers did, adding tasks to apps like MeisterTask right from their browser.

Or perhaps you'd rather log the things you've accomplished. I Done This is perfect for that. Just enter the task you completed into Push, and Zapier can log that along with everything else you've finished so far this week. And since you won't get distracted by switching apps, you'll likely get even more done.

Try These Zaps

Add Events to Your Calendar

In the same way, you can quickly create new calendar events from your browser. Say you need to make an appointment for one week from today in your Exchange or iCloud calendar. Just make a Push Zap with Cronofy Calendar Connector, and have it make the event start a week from today's date. Then, enter the event name in Zapier's Chrome extension, and it'll add the event automatically for you–without you needing to have your calendar open.

Or, for more detailed events, Google Calendar's Quick Add Event trigger in Zapier can do the trick. Just type in your full event details, and Google will figure out what's what and schedule your event for the correct date and location.

Send an Email or SMS to a Specific Person

Another simple way to put Push to work is to send a message to someone. Say you have a coupon code that you like to send to your best customers. Typically, you'd have to type that code into a new email or SMS every time.

Or you could do it with one tap with Push. Just connect your Push with Text with either Zapier's SMS or Email integration—or your own favorite messaging tool like Twilio—and add a template message to send. Then, whenever you push the button, simply add your contact's email address or phone number, and Zapier will send the message to them automatically.

You could also send yourself notifications the same way. Need to remember to pick up milk on the way home from work? Just have a Zap that sends your Push with Text to Pushover, and install the Pushover app on your phone. Then push the Zap's button and type in your reminder, and it'll show up on your phone a second later. Or, with Zapier's SMS app, you could send yourself an SMS message the same way.

Push a Button to Build a Report or Pull Statistics

Reports can take forever to build, and you don't always know when you'll need them. That means typically you need to search through your spreadsheet or database, find the data you need in the report, format it, and then create the finished document each time.

Or, you could just push a button, and Zapier could make the report for you.

For this, you'd want to use a Push with Text Zap so you can give Zapier some data to look up for the report. You might want to enter the date range to find stats or the product name that you need sales data on. You could even type in a detailed database query if you'd like.

Then add a Search step to your Zap to find the data you need. Zapier could search your spreadsheet for the date you entered or run your query on your SQL Server or MySQL database. The Zap could even check other apps, perhaps finding your weekly report from Help Scout.

You'll then need one more app for your finished report. Say you found a sales number; your Push Zap could send that to your Cyfe dashboard. Or it could make a detailed report document with a WebMerge document template, and email a copy to you.

For larger reports, the Zap could add the data to a spreadsheet, where you could pull all your reports together into one. With just that one button push, you can turn a half-hour of data lookup into a one-second task.

Create a Templated Document

In the same way, you could use Push to generate any document templates you need to build often. Say you have a default rental agreement for your properties or a contract for new freelancers. A Push with Text Zap could let you enter the contact's name, and Zapier could then create a finished document with a WebMerge template.

It's a simple way to make documents from a template right when you need them, without having to search for the right file, open Word, paste in the info, and remember to click Save as and not mess up your template.

Set a Reminder for Yourself

Maybe you don't need that notification right now—you might need to be reminded to do a task when you get to the office tomorrow or to buy something when you're in town this weekend. The same trick can work, this time using Zapier's Delay app.

Use a Push with Text Zap as before, this time adding a Delay step before sending your notification. Then, select if you want it to wait until a specific day or time (perfect to have it remind you on Saturday), or if you want it to wait for a set time (a great way to get the reminder 2 hours from now).

With that done, you'll need a way to get your notification. Pushover's a great option—or you could get a notification about work tasks in your Slack chat or perhaps an SMS message for another simple option.

Build a Pomodoro Timer

PomodoroBot in Slack

The for timer option in our Delay tool is the perfect option for makeshift timers. If you're always setting a 25-minute timer, or want to make your own Pomodoro timer, Push + Delay makes it simple.

25 and 5 minute Pomodoro timers

This time, you'll just need to push the button—no text needed. Your Zap's Delay settings should tell it how long to wait, perhaps 25 minutes for a Pomodoro session or 5 minutes to brew a cup of tea.

When time's up, have Zapier send you a notification with Pushover, Slack, or anything else you want. You could even add a Google Sheets step to log each time you use the timer, something our marketing manager, Danny Schreiber, does to track his Pomodoro sessions throughout the week.

Send Sales and Onboarding Emails to Potential or New Customers

Your first conversation with a new lead is only the beginning. They'll need more info to decide to buy your product or service, which is what usually sends you over to your email app to send along more info. And once you land a new customer, you'll repeat the process to share tutorials and tips to help them get the most out of your product.

Or you could automate that away with a push. If you're adding your new leads and customers to a CRM app, just enter the contact's email address in Zapier's Chrome extension, and then use your Zap to search the CRM for the rest of their contact info. You could also use Clearbit to find out more info about the contact first.

Then you can use that data to personalize onboarding emails, adding the contact's name and more to the messages. Zapier could send those emails automatically or create draft messages in Gmail that you can check before sending yourself. Either way, it'll save you precious minutes that you can use to land another lead instead.

Translate Text

Translate text and send it to Slack

Ever get emails from your customers in a language you can't read? You could open Google Translate in a new tab and try to work out a definition. Or you could just get the translation via Push without leaving the tab where you saw that email.

That's how Zapier support team member Vicky Cassidy translates messages automatically. She selects text that she needs to be translated and pastes it into her Push with Text button. Then Zapier's Translate integration automatically detects the language, interprets it in English, and sends the result to her in a Slack message. In seconds, she receives the translated text and can reply to the support ticket without ever having to leave Help Scout.

Need to send a message based on the translated text or log it to another app? Just add an extra step to your Zap, and your single Push can do everything you need with that translated text.

Get Details from Your CRM Delivered Anywhere

A client calls, or a potential lead emails, or you have a meeting with one of your suppliers. You need a quick way to find their contact info and see what your team's written about your previous interactions.

A CRM is the perfect tool to store every detail about your contacts, but opening and searching through another app wastes precious minutes you could use to prepare for your meeting. Instead, let Zapier find the info for you with a Push Zap.

With a Push with Text Zap, you can enter your contact's name or email address into the Chrome extension. Then have Zapier search through your CRM (perhaps Salesforce or HubSpot), address book (maybe Google Contacts), or a lead information tool (like Clearbit). The Zap can then send you the info it finds in an email or Slack direct message or even save it to an Evernote or OneNote note so you'll have the info at hand during your next meeting.

Look Up Data and Use It in a Workflow

That same workflow could help you find any data you want. Say you need to copy product info from a database or spreadsheet. Just enter the product's name in the Zapier Chrome extension, and have your Zap search the database or spreadsheet for that item. Zapier can then send you the info about that product into the messaging app you want.

Need to get the weather forecast? Enter a location, and Zapier's Weather app can find the forecast and send it to you. Want directions? Just enter the address, and Zapier's Google Maps integration can tell you how to get there—perhaps adding the directions to the note with your contact's info, for everything about the meeting in the same note.

Be creative—think of apps where you often have to open them just to search for something, then see if you could do it quicker with a Push and a Zap.

Impersonate a Slack Bot

Want to build a Dadbot to post corny jokes to Slack? Trying to make your teammates think their Slack bots have become sentient? You can't just change your Slack name and icon every time you want to act like a bot—but with Push, you could make a special button for each bot and easily send the fake bot messages you want.

Just make a Push Zap that sends a message to your Slack channel, and give it your bot's icon and name. Then type your message into the Zapier Chrome extension, push the button, and your colleagues will wonder when your bot became so witty.

Create a New Project or Folder

New projects don't start themselves. Whether you come up with a new project idea at random or need to start a new project after discussing it with your team or clients, typically you'll need to open your project or task list, find the New Project button, and enter the info to kick off that idea.

Or you could start the project in a click. Just connect Zapier to your project management app, enter a project name in the Zapier Chrome extension, and push the button. Your new project will be there waiting for you the next time you open your project management app.

Need a new folder to go along with that project? Zapier's Push could also create a folder for your project files in Google Drive, Dropbox, or any other file storage app. You could make separate Push buttons for making folders—or you could just add a step to your project Zap to make a folder at the same time. You could even upload template files into that folder as well, or send out welcome emails, or do anything else your projects need.

Send Documents to be Signed

You might need to get your contract, NDA, or other documents signed before you can start that new project. There's no need to fax documents for signatures, or print them out from an email, sign and scan them, and send them back in another email. Instead, a signature app like SignNow can handle that for you.

Just make another Push Zap, and have Zapier send an invite to your contact to sign a document. Or you can create a new template document, add data to it, and then send it to your contact for their digital signature. That could be another step in your New Project Zap, or it could be its own Zap for a simple way to send off your documents for signatures.

Create Invoices with a Click

Once projects are completed, creating invoices for them is usually a time-consuming process. But if you make an invoice for the same client every month, all you need to change is the month and you're done.

Zapier can do that for you with a Push. Just add the invoice details to your Zap, listing your client's name, the invoice price, and details, and any other info you need. Then, whenever you push your Zap's button in the Chrome extension, Zapier can create that invoice for you automatically—even including the correct date.

Need to invoice different clients for the same items, or the same client for different items each time? Just make a Push with Text Zap, and either add the client's name or the invoice item in the Chrome extension.

Copy Data from an Unsupported Site or App and Add It to a Zapier Workflow

Save Kindle highlights to Evernote

Over 500 apps work with Zapier today, from popular apps like Evernote and Google Sheets to brand-new apps like MeisterTask and Clearbit. But your favorite app might not be supported yet—and Push gives you a simple way to build your own integration.

Say, for instance, you want to save your Kindle highlighted passages to Evernote. Amazon doesn't offer an API to access Kindle highlights and notes, but you can view them online at

Just make a Push Zap that saves new notes from the text you enter in Chrome. Then, select your highlights from Kindle, copy them, and paste them into the Zapier Chrome extension. You'll get a copy of your highlights in Evernote even if Kindle—or your other favorite website or app—isn't supported by Zapier.

That's a perfect way to pull in data from an internal app, copy a form entry from an unsupported form app, save a news article, or anything else you want from anywhere on the web.

Crunch Numbers and Calculate Payments

With one Push Zap, you can start your own domino effect that runs complex workflows automatically.

That's how concert organizing company Tigmus co-founder Oli Steadman uses Push to help organize concerts.

"It is a huge job keeping track of every concert for every band, promoter, venue and booking agent," says Steadman. "There are typically 100-250 data points associated with each gig, so we use a host of tools—including Zapier—to automate some of the workflow."

The Tigmus team makes a unique code for each gig in their CRM app, Streak, which keeps all the info they need about each event. They can then enter that code into Zapier's Chrome extension to pull up data about an event and use it in other apps.

Say they want to find the total ticket sales for an event. Push then searches Streak for the event info, triggers a Code Zap which crawls their ticket sites, calculates the total, then sends the info in an email to the correct contacts. Or if they need to send info to a band about an event, a Push Zap sends a template email in Gmail with an "advance info" package that details everything about the event.

"It shaves hours of admin off each project, and means that musicians can spend the saved time doing what they do best," says Steadman.

Push Zaps can do the same for you, automating entire workflows with the push of a button.

And More…

Notifications. Invoices. Template documents. Push can search for a contact's info, use it to create a document, make a new folder for that document, send that data in an email, share your contract for their signature, and notify you when it's all done.

Or just impersonate a bot and send GIFs to your team.

All of that, with a Push.

Zapier's new Chrome extension is the simplest way to make a workflow for anything you need to get done. Maybe there's no trigger to start your workflow, no way your apps could automatically know what needs to be done. Now you can make those workflows and start them out just by clicking a button in Chrome.

We'd love to know how you use it or what you can dream up doing with Push!

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