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Outgrow: App spotlight

How this app lets you build interactive content that converts

By Elena Alston · November 29, 2021
Outgrow logo on a red background

Wondering why it's so hard to generate—and then qualify—leads? Well, it could have something to do with the content your brand is displaying, particularly if it follows the more traditional, static route. (Think blog posts and eBooks.) 

That's why interactive content is a revolutionary way to keep your audience engaged and on your site. It's also key to re-engaging cold leads and acquiring new ones. 

Think about it: when was the last time you took a quiz that showed you which Netflix show best represents your artistic interests or which car you're destined to drive? (A Tesla, obviously.)

Chances are those quizzes were created by brands looking to raise awareness about their products or services and required you to submit some of your details to see the results. That's the kind of content that engages you—the customer—by making you a part of the narrative. 

Outgrow is a no-code tool that makes it easy to create a whole range of interactive content, such as quizzes, chatbots, calculators, and more. With it, you can improve conversion rates, increase ROI, and engage and delight your audience. Not bad, right?

Outgrow origins: Calculating the costs of an app

Founded in 2016 by Randy Rayess and Pratham Mittal, Outgrow discovered its roots in an experiment they were building for VenturePact. This was a calculator that helped users estimate the cost of building an app. Realizing how powerful calculators were in generating qualified leads, they set out to help marketers create a range of interactive experiences (like quizzes, calculators, and polls). 

This was an entirely new category in the marketing world, as most customers assumed that building interactive experiences required a team of designers and engineers.

Did you know? Outgrow initially grew its user base by asking companies to test out the app's different types of calculators, quizzes, polls, and recommendations. 

Outgrow today: Converting leads into customers via interactive content

Today, Outgrow has users—from eCommerce businesses to real estate developers—all over the world (150 countries) who use the tool to generate and convert leads into customers. 

With it, you can create interactive quizzes, calculators, forms, assessments, and yes, even chatbots—all with built-in lead generation. Customize ready-made templates (there are dozens!), and use the branching logic to send your audience down different paths based on what they click or answer. You can also display unique messages for different results. 

Fave feature: Use Outgrow's funnel analytics to get insight into the total number of unique visits, engagement, leads generated, referrals, and more. Identify patterns and drop-off points to increase conversion rates. 

Acceleration through automation: Popular Outgrow workflows

You can unlock endless possibilities when it comes to interactive content by connecting Outgrow with Zapier. That way, you'll be able to easily automate workflows with other apps you use with Outgrow. Here are a few popular workflows to get you started: 

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use this app, and many others, with Zapier.

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Elena Alston picture

Elena Alston

Elena Alston is a content specialist at Zapier based in London. She's a big advocate of automation and loves making it more accessible to people via storytelling.

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