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The 11 Best Social Media Management Apps

Andrew Kunesh
Andrew Kunesh / September 14, 2017

Managing your brand's social media is a full-time job all by itself. Not only do you have to come up with solid content and strategy, but you need to update every major social network consistently. From Facebook to Twitter, Instagram to LinkedIn, your customers expect your content wherever they log on.

Your customers are talking about your brand too; everything from feedback and praise to support requests and complaints are being Tweeted and Liked. These updates can have a real impact on your brand’s credibility and reputation, especially if your team isn’t actively monitoring and responding to them.

So, how do you do this without manually loading Twitter, Facebook, and LinkedIn’s websites every single day? Simple: You need a great social media management app.

What’s a Social Media Management App?

Social media management apps are a one-stop-shop for updating and monitoring your social media accounts together. Servers going down at 1am for maintenance? Let all of your customers know with just a few clicks. Wondering if your followers and fans are asking their support questions on Twitter? Check in a jiffy without leaving the social media management app.

These apps also include tools you won't find on social networks’ websites. Most social media management apps let you schedule posts in advance, view new search results in real-time as they come in, and get more details on your social network with analytics tools. Tools like these can supercharge how your team uses social media as a marketing tool and give you new insights into your community.

There are tons of social media management apps on the market—enough that we tested over twenty of them, boiling our favorites down to the top ten. During our research, we looked for apps that:

  • Offer an outstanding user experience
  • Make it quick to post and schedule updates across multiple social networks
  • Work with all major social networks (Twitter, Facebook, LinkedIn, and Instagram)
  • Support scheduling and posting to multiple accounts at once
  • Have unique special features that can benefit your social media team

Here's what makes each of them unique:

The Ten Best Social Media Management Apps

App Icon:  Best For: Free For: Plans From:
BufferBufferScheduling status updates with team members1 social account per platform; 10 scheduled posts$10/mo
HootsuiteHootsuiteIn-depth analytics on your social media presence.3 social profiles; 1 user; message scheduling$19/mo
Sprout SocialSprout SocialBest for social media support and sales teams. $59/mo
EveryPostEveryPostCollaborating with others on your team.1 connected channel; 10 scheduled posts$9.99/mo
SocialOomphSocialOomphFollowing like minded companies and individuals on Twitter.Schedule tweets; track keywords; shorten links$35.94/mo
Zoho SocialZoho SocialIntelligently scheduling your updatesBasic scheduling for one user on one brand$10/mo
TailwindTailwindHelping your business tackle Pinterest and InstagramTrial up to up to 100 pins on Pinterest, and 30 posts on Instagram$9.99/mo
SendibleSendibleBuilt-in social media CRM software $49/mo
MeetEdgarMeetEdgarCategory-based status update scheduling $49/mo
MavSocialMavSocialSearching for free images to use with your posts1 user, 2 social accounts, 10 scheduled posts per network per day$19/mo
SocialFlowSocialFlowAutomatic tweet and status scheduling for enterprises. Custom pricing based on number of accounts

Buffer (Twitter, Facebook, Instagram)

Best for effortless status update scheduling.

Schedule social media status updates with Buffer

Buffer takes the hassle out of scheduling your Tweets and status updates: just set a posting schedule and Buffer will handle the rest. To create a schedule, select what days of the week and times you’d like to publish status updates. For example, you can create a Monday, Wednesday, Friday schedule that Tweets at 1pm, 3pm, and 5pm, respectively. Then, write your content and your statuses will be added to the next available time slot.

Buffer also makes it easy for you to share interesting articles and videos with your audience. It starts with Buffer's handy browser extension. Find a cool news article or YouTube video that your audience would like? Share it on the spot or schedule it for later without leaving the tab. Or, you can find new content to share right in Buffer, with its built-in Content Inbox RSS reader that you can use to both read and share news in one place.

Another neat feature is Buffer’s built-in image editor— dubbed Pablo—that lets you create stunning images right from Buffer. Just upload an image (or choose from Pablo’s limited royalty-free selections) then customize it with a wide range of image filters and text overlays. Once you’re done creating your image, you can easily export it to a social-friendly size and add it right to your Buffer queue.

Buffer also integrates with Zapier and Zapier's library of 750+ apps. Leverage this integration to automatically schedule posts directly from WordPress, your site's RSS feed, and even tagged Pocket items!

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