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Zapier makes it easy to integrate Facebook Lead Ads with Slack - no code necessary. See how you can get setup in minutes.
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Facebook Lead Ads
Facebook Lead Ads
1. Choose trigger event
Slack
Slack
2. Choose action
1. Select the event
Setup
Test
Facebook Lead Ads
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Lead" from Facebook Lead Ads.
Add your action
An action happens after the trigger—such as "Add Reaction" in Slack.
You’re connected!
Zapier seamlessly connects Facebook Lead Ads and Slack, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Conversation ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Channel
Required
Users
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Title
Content
Channel ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Send Multi Message
Message Text
Required
Send as a bot?
Include a link to this automation?
Attach Image by URL
Auto-Expand Links?
Link Usernames and Channel Names?
Schedule At
Zap_id
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Allowed_edit_copy
Conversation ID
Required
Message TS (ID)
Required
Posted By
Content Type
Reply Broadcast
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Channel
Required
Add Zapier app to channel automatically?
Message Text
Required
Send as a bot?
Bot Name
Bot Icon
Include a link to this automation?
Attach Image by URL
Auto-Expand Links?
Link Usernames and Channel Names?
Schedule At
Zap_id
File
Thread
Send Channel Message?
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Channel
Required
Topic
Required
Topic set by
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Status Text
Status Emoji
Expiration Time
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove User from Channel
This action removes a specified user from a specified channel in Slack.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Edit Message
This action updates a specific message sent by the same Authenticated user on Slack. You need to provide the Channel ID, the Timestamp of the message to be edited, and the new text for the message.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find Public Channel
This action will find a public channel in Slack using either the channel's ID or name.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Delete Message
This action deletes an existing message in a specific channel on Slack. You need to provide the channel ID and the message timestamp as inputs.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create a new record or update an existing record in your app.
Conversation ID
Required
Scheduled As
Required
Scheduled Message ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Channel
Required
Add Zapier app to channel automatically?
Message Text
Required
Send as a bot?
Bot Name
Bot Icon
Include a link to this automation?
Attach Image by URL
Auto-Expand Links?
Link Usernames and Channel Names?
Schedule At
File
Thread
Send Channel Message?
Zap_id
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Allowed_delete_copy
Conversation ID
Required
Message TS (ID)
Required
Posted By
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Canvas ID
Required
Operation
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Channel Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Status_copy
Approval request message
Required
Send message as
Required
Approval type
Required
Zap_id
Include a link to this automation?
Approve button URL
Approve button label
Add decline button
Add details button
Require confirmation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
First Name
Last Name
Title
Email
Display Name
User
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Get Message by Timestamp
This action retrieves a specific message from a conversation history in Slack using the message's timestamp.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Retrieve Thread Messages
This action retrieves all the messages sent to a specific thread in a selected channel.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Private Channel
This action creates a private channel in Slack.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Conversation ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Conversation ID
Required
Message ID (ts)
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Conversation ID
Required
Message TS (ID)
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Email
Required
Return Raw Results?
Action
This is an event a Zap performs.
Search
Find existing data in your app
Full Name
Required
Return Raw Results?
Action
This is an event a Zap performs.
Search
Find existing data in your app
For AI agents & developers
Use Facebook Lead Ads and Slack with AI agents and code
Beyond Zap workflows. Call Facebook Lead Ads and Slack actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Facebook Lead Ads and Slack actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add Reaction
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use Facebook Lead Ads and Slack
Notify the team on Slack about new leads from Facebook Lead Ads
Make sure every new Facebook lead gets timely attention. When someone fills out a Facebook Lead Ad form, Zapier sends an automatic notification to a specific Slack channel, keeping your team informed and ready to act.
Streamline lead management by automatically notifying your marketing team in Slack every time a new lead comes through a Facebook Lead Ad. With Zapier, the team stays aligned and can focus on converting leads faster.
Route Facebook leads to Slack for immediate follow-up
Ensure hot leads don't get overlooked. When a new lead fills out a Facebook Lead Ad form, Zapier sends the lead’s details into Slack, so your sales team can follow up immediately. This keeps the sales pipeline moving efficiently.
Learn how to automate Facebook Lead Ads on the Zapier blog
Learn how to automate Slack on the Zapier blog
Make work flow with AI
Level up your Facebook Lead Ads to Slack integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Facebook Lead Ads + Slack integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Lead Ads and Slack
How do I set up the integration between Facebook Lead Ads and Slack?
To integrate Facebook Lead Ads with Slack, you'll need to create a Zap. Start by choosing Facebook Lead Ads as your trigger app and select 'New Lead' as the trigger event. Then, choose Slack as your action app and select actions like 'Send Channel Message' or 'Send Direct Message' where you want the lead information to be sent. Follow the prompts to connect both accounts and customize how you'd like the information to be shared in Slack.
What permissions are required for integrating Facebook Lead Ads with Slack?
During setup, you will need permission to access both your Facebook account with Admin access to the Leads Ad Forms and your Slack account's permission scope for sending messages. It's crucial that both applications are authorized through our platform so we can automate the data transfer.
Can I customize the information that gets sent from Facebook Lead Ads to Slack?
Yes, you can customize which lead information fields from your forms are sent over to Slack. During setup, you'll have options to map fields from Facebook to be included in your Slack messages, allowing you flexibility in what data is communicated.
How quickly does lead information get sent from Facebook to Slack after a form submission?
Once set up, our system sends new lead information from Facebook to Slack almost instantaneously after the form is submitted. There might be slight delays due to network speeds or API limitations, but generally it happens within seconds.
Can I use this integration if I manage multiple Facebook pages or Slack workspaces?
Yes, you can use our integration across multiple Facebook pages or Slack workspaces. You'll set up separate Zaps for each combination of page and workspace you'd like connected.
What kinds of triggers can initiate a message in Slack from Facebook Lead Ads?
The primary trigger is a new lead form submission on your selected Facebook page's ad campaign. When a new prospect submits their information through the lead ad form, this event triggers automatically sending a message in your specified Slack channel or directly messaging a team member.
Is it possible to test the integration before going live?
Yes, during setup we provide an option for testing. You can simulate a lead submission on Facebook which will allow you to see how leads appear on Slack ensuring everything runs smoothly before activating your Zap.
About Facebook Lead Ads
Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.
Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. Offering instant messaging, document sharing and knowledge search for modern teams.
