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Zapier makes it easy to integrate Facebook Lead Ads with Salesforce - no code necessary. See how you can get setup in minutes.
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Facebook Lead Ads
Facebook Lead Ads
1. Choose trigger event
Salesforce
Salesforce
2. Choose action
1. Select the event
Setup
Test
Facebook Lead Ads
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Lead" from Facebook Lead Ads.
Add your action
An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.
You’re connected!
Zapier seamlessly connects Facebook Lead Ads and Salesforce, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Path after /services/apexrest/
Required
HTTP method
Required
Query parameters
Extra headers
Request body
Timeout
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
File
Required
Salesforce Object
Required
Description
Attachment visibility
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Contact
Creates a new contact.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
File
Required
Title
Description
Salesforce Object
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note Title
Required
Note
Salesforce Object
Required
Note Visibility
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Salesforce Object
Required
Use Assignment Rules
Allow Duplicates
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Flow
Required
Manual flow input parameters
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
To
Required
CC
BCC
Subject
Required
Email Format
Required
Sender Type
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Lead to Update
Required
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Salesforce Object
Required
Record to Update
Required
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Query Type
Required
Include Deleted Records
Action
This is an event a Zap performs.
Search
Find existing data in your app
Parent Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
SOQL WHERE clause
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
SOQL WHERE Clause
Required
Sort by
Sort Order
Maximum Number of Records
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
Search Value
Required
Second Field to Search By
Second Search Value
Search Operator
Use Assignment Rules
Allow Duplicates
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Facebook Lead Ads and Salesforce with AI agents and code
Beyond Zap workflows. Call Facebook Lead Ads and Salesforce actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Facebook Lead Ads and Salesforce actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add Contact to Campaign
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use Facebook Lead Ads and Salesforce
Automate CRM updates with Facebook leads
Keep your CRM up-to-date without manual intervention. With Zapier, new leads from Facebook Lead Ads are instantly added into Salesforce as new lead records. This ensures you have immediate access to new contact information, optimizing lead follow-up and minimizing delays.
Automate the integration of Facebook Lead Ads with Salesforce data. When a lead is captured via Facebook, Zapier ensures it's instantly recognized by your CRM system as a new lead record. This enhances data integrity and facilitates immediate accessibility for your sales or marketing teams.
Ensure your sales leads don't fall through the cracks. When a new lead is created via Facebook Lead Ads, Zapier will automatically send the lead information to Salesforce by creating a corresponding lead record. This eliminates manual data entry, speeds up response times, and ensures consistent lead tracking.
Learn how to automate Facebook Lead Ads on the Zapier blog
Learn how to automate Salesforce on the Zapier blog
Make work flow with AI
Level up your Facebook Lead Ads to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Facebook Lead Ads + Salesforce integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Lead Ads and Salesforce
How do you set up the initial connection between Facebook Lead Ads and Salesforce?
To set up the initial connection between Facebook Lead Ads and Salesforce, begin by logging into both your Facebook and Salesforce accounts. Within our platform, authorize access to both apps. This process involves selecting your Facebook Ad account and confirming the permissions required by our system to pull lead data from Facebook. Similarly, provide permission for us to create or update records in Salesforce.
What triggers can be used when integrating Facebook Lead Ads with Salesforce?
When integrating Facebook Lead Ads with Salesforce, common triggers include receiving a new lead on your Facebook ad. Our system detects this trigger and automatically initiates actions like creating or updating a lead record in Salesforce based on the information obtained from the ad.
Can I filter which leads are sent from Facebook Lead Ads to Salesforce?
Yes, you can filter leads using specific criteria before they are sent from Facebook Lead Ads to Salesforce. In our integration settings, define conditions such as location, interests, or responses to ensure only relevant leads are synced.
What actions can be performed in Salesforce once a lead is captured from Facebook Lead Ads?
Once a lead is captured from Facebook Lead Ads, various actions can be triggered in Salesforce such as creating a new contact or case, updating existing records, or adding tasks for follow-up. You can customize these actions according to your business process requirements within our integration framework.
How often does data sync occur between Facebook Lead Ads and Salesforce?
Data sync between Facebook Lead Ads and Salesforce generally occurs in real-time as soon as a new lead is generated on your ad. However, exact timings might vary slightly depending on server loads and configurations within our system.
What should I do if there’s an error in syncing data between the two platforms?
If there's an error in data syncing between Facebook Lead Ads and Salesforce, first check the permissions granted to both applications within our platform. Ensure there are no network connectivity issues or updates required for either platform's API access. Consult our help center if problems persist.
Does the integration support custom fields when syncing data?
Yes, our integration supports custom fields during data sync. Map these fields accordingly within the setup process so that any unique information captured via Facebook forms is accurately transferred to corresponding fields in your Salesforce account.
About Facebook Lead Ads
Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.
