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Integrate Pipedrive with Facebook Conversions to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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Zapier makes it easy to integrate Pipedrive with Facebook Conversions - no code necessary. See how you can get setup in minutes.

Select a trigger from Pipedrive

A trigger is an event that starts your Zap and runs the workflow. For example, with Pipedrive, a trigger could be "New Activity."

A trigger is the event that kicks off your automated workflow.

Setup an action from Facebook Conversions

An action is what takes place after the automation is triggered. For example, with Facebook Conversions, the action could be "Send Funnel Event."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Pipedrive to Facebook Conversions

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect Pipedrive to Facebook Conversions with a Zapier template.

Our most popular template

Send funnel events to Facebook Conversions from Pipedrive
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Pipedrive + Facebook Conversions
Share new updates from Pipedrive as funnel events to Facebook Conversions
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Pipedrive + Facebook Conversions
Create Facebook Conversions purchase events from new Pipedrive deals
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Pipedrive + Facebook Conversions
Trigger funnel events in Facebook Conversions for new matching deals in Pipedrive
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Pipedrive + Facebook Conversions
Create and track Facebook Conversions leads from new Pipedrive deals
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Pipedrive + Facebook Conversions
Create Facebook Conversions funnel events for new Pipedrive leads
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Pipedrive + Facebook Conversions

Send funnel events to Facebook Conversions from Pipedrive

Pipedrive + Facebook Conversions

Share new updates from Pipedrive as funnel events to Facebook Conversions

Pipedrive + Facebook Conversions

Create Facebook Conversions purchase events from new Pipedrive deals

Pipedrive + Facebook Conversions

Trigger funnel events in Facebook Conversions for new matching deals in Pipedrive

Pipedrive + Facebook Conversions

Create and track Facebook Conversions leads from new Pipedrive deals

Pipedrive + Facebook Conversions

Create Facebook Conversions funnel events for new Pipedrive leads

Pipedrive + Facebook Conversions

Create Facebook Conversions funnel events for new Pipedrive deals
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Pipedrive + Facebook Conversions
Create Facebook Conversions leads from new Pipedrive deals
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Pipedrive + Facebook Conversions

Make work flow with AI

Level up your Pipedrive to Facebook Conversions integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about Pipedrive + Facebook Conversions integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Pipedrive and Facebook Conversions

How can I integrate Pipedrive with Facebook Conversions using your platform?

You can integrate Pipedrive with Facebook Conversions by setting up a Zap, which is an automated workflow between apps. First, choose Pipedrive as the trigger app and select a trigger event like 'New Deal' or 'Updated Activity.' Then, choose Facebook Conversions as the action app and select an action event, such as 'Create Conversion Event.' This allows for automatic syncing whenever changes happen in your Pipedrive account.

What are the typical trigger events in Pipedrive that can initiate actions in Facebook Conversions?

Typical trigger events from Pipedrive include 'New Deal,' 'Deal Updated,' 'Person Created,' and 'Activity Completed.' These events can initiate corresponding actions in Facebook Conversions, like recording a conversion event or updating a custom audience.

Are there any prerequisites for connecting Pipedrive with Facebook Conversions through your services?

Yes, you'll need active accounts for both Pipedrive and Facebook Ads. Ensure you have admin access to manage integrations and use our platform to create Zaps connecting these apps.

What should I do if my Zap between Pipedrive and Facebook Conversions is not working?

If the Zap isn't working, verify if both accounts are properly connected to our platform. Check if the chosen triggers and actions are set up correctly. Review any error messages within our dashboard for specific troubleshooting tips.

Can I customize what data gets sent from Pipedrive to Facebook Conversions?

Yes, during the Zap setup process, you can map specific fields from Pipedrive to be used in actions on Facebook Conversions. Our interface allows you to customize which data points are passed on, ensuring they meet your requirements.

Is it possible to set up multiple actions in Facebook Conversions based on different triggers in Pipedrive?

Absolutely. You can create multiple Zaps where each one has a unique trigger-action pair. For example, one Zap could handle new deals while another updates activities; each triggering different conversions or updates on Facebook.

How often do Zaps run between Pipedrive and Facebook Conversions?

Zaps generally operate in near real-time but might have slight delays due to processing times. For instant triggers like new deal creation in Pipedrive, we strive for immediate execution of corresponding actions on Facebook Conversions.

Connect Pipedrive and Facebook Conversions to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

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Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

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Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

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Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Pipedrive and Facebook Conversions to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Activity
Triggers when a new activity is created.
Trigger
Scheduled
Try It
New Deal
Triggers when a new deal is created.
Trigger
Instant
Try It
New Lead
Triggers when a lead is created.
Trigger
Scheduled
Try It
New Organization
Triggers when a new organization is created.
Trigger
Scheduled
Try It
New Person
Triggers when a new person is created.
Trigger
Scheduled
Try It

New Project
Triggers when a new project is created.
Trigger
Scheduled
Try It
- Filter By
- Field to Watch for Changes On
Trigger
Instant
Try It

- Person_fields
Trigger
Instant
Try It
- Person
  Required
- Product
  Required
- Price
  Required
- Quantity
  Required
- Discount
- Discount Type
- Comments
- Enable product
- Tax_method
- Tax_percentage
Action
Write
- Title
  Required
- Creation Date
- Deal status
- Stage in Pipeline
- Stage Warning
- Pipeline
- Assign To
- Organization
- Person
- Probability
- Expected_close_date
- Value
- Currency
Action
Write
- Assign To
- What to add follower to?
  Required
Action
Write
- Content
  Required
- Deal
- Pin note on specified deal?
- Person
- Pin note on specified person?
- Organization
- Pin note on specified organization?
- Lead
- Pin note on specified lead?
Action
Write
- Name
  Required
- Owner
- Organization
- Email
- Phone
Action
Write
- Title
  Required
- Project Template
- Board ID
  Required
- Project Phase
  Required
- Description
- Deal status
- Owner
- Start Date
- End Date
- Deals
- Organization
- Person
- Labels
Action
Write
- Person
  Required
- Subject
  Required
- Organization
- Assign To
- Person
- Deal
- Lead
- Mark as done
- Type
- Use combined date and time field?
- Duration
- Free or Busy
- Note
- Public description
Action
Write
- Person
  Required
- Title
  Required
- Owner
- Organization
- Person
- Label
- Expected_close_date
- Lead Value
- Currency
- Source Channel
Action
Write
- Person
  Required
- Name
  Required
- Owner
- Organization
- Email
- Phone
Action
Write
- Person
  Required
- Title
  Required
- Project_id
- Description
- Mark as done
- Due Date
- Assignee
Action
Write
- Subject
  Required
- Search Type
- Assign To
- Type
- Activity filter
  Required
- Mark as done
Action
Search
- Field to Search By
- Term to search for
  Required
- Search for an Exact Match?
Action
Search
- Search for an Exact Match?
Action
Search
- Person
  Required
Action
Search
- Search for an Exact Match?
Action
Search
- Term to search for
  Required
Action
Search
- Field to Search By
  Required
- Term to search for
  Required
- Exact Match
Action
Search
- Field to search by
  Required
Action
Search
- Search for an Exact Match?
- Title
  Required
- Creation Date
- Deal status
- Stage in Pipeline
- Stage Warning
- Pipeline
- Assign To
- Organization
- Person
- Probability
- Expected_close_date
- Value
- Currency
Action
Search or write
- Search for an Exact Match?
- Title
  Required
- Person
- Organization
- Owner
- Note
- Pin Note to Lead?
- Label
- Expected_close_date
- Lead Value
- Currency
- Source Channel
Action
Search or write
- Search for an Exact Match?
- Name
  Required
- Owner
- Organization
- Email
- Phone
Action
Search or write
- Field to Search By
  Required
- Term to search for
  Required
- Exact Match
- Title
  Required
- Project Template
- Board ID
  Required
- Project Phase
  Required
- Description
- Deal status
- Owner
- Start Date
- End Date
- Deals
- Organization
- Person
- Labels
Action
Search or write
Send Lead Event
Publish lead events to Conversions API
Action
Write
Send Purchase Event
Publish purchase events to Conversions API
Action
Write

- Activity filter
  Required
Trigger
Scheduled
Try It
- Activity filter
  Required
- Deal status
Trigger
Scheduled
Try It
New Note
Triggers when a new note is created.
Trigger
Scheduled
Try It
- Activity filter
  Required
Trigger
Scheduled
Try It
- Activity filter
  Required
Trigger
Scheduled
Try It
- Stage in Pipeline
Trigger
Instant
Try It
Updated Organization
Triggers when an existing organization is updated.
Trigger
Scheduled
Try It
- Person
  Required
- Label
  Required
Action
Write
- Subject
  Required
- Organization
- Assign To
- Person
- Deal
- Lead
- Mark as done
- Type
- Use combined date and time field?
- Duration
- Free or Busy
- Note
- Public description
Action
Write
- File
  Required
- File Name
  Required
- Deal
- Person
- Organization
- Product
  Required
- Activity ID
- Note ID
Action
Write
- Title
  Required
- Person
- Organization
- Owner
- Note
- Pin Note to Lead?
- Label
- Expected_close_date
- Lead Value
- Currency
- Source Channel
Action
Write
- Name
  Required
- Owner
- Address
Action
Write
- Name
  Required
- Code
- Unit
- Tax percentage
- Is active?
- Owner
- Currency
- Price
- Cost
- Overhead_cost
Action
Write
- Title
  Required
- Project_id
- Description
- Mark as done
- Due Date
- Assignee
- Parent Task
Action
Write
- Person
  Required
- Title
  Required
- Deal status
- Stage in Pipeline
- Assign To
- Organization
- Person
- Value
- Currency
Action
Write
- Person
  Required
- Owner
- Name
  Required
- Address
Action
Write
- Person
  Required
- Title
  Required
- Board ID
  Required
- Project Phase
  Required
- Description
- Deal status
- Owner
- Start Date
- End Date
- Deals
- Organization
- Person
- Labels
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Search for an Exact Match?
Action
Search
- Person
Action
Search
- Search for an Exact Match?
Action
Search
- Search By
  Required
Action
Search
- Search for an Exact Match?
Action
Search
Find Product(s)
Finds a product or products by name, ID, or product code (with line item support).
Action
Search
- Term to search for
  Required
- Search for an Exact Match?
- Assignee
- Project_id
- Mark as done
Action
Search
- Subject
  Required
- Search Type
- Assign To
- Type
- Activity filter
  Required
- Mark as done
- Organization
- Person
- Deal
- Lead
- Use combined date and time field?
- Duration
- Free or Busy
- Note
- Public description
Action
Search or write
- Field to Search By
- Term to search for
  Required
- Search for an Exact Match?
- Title
  Required
- Creation Date
- Deal status
- Stage in Pipeline
- Stage Warning
- Pipeline
- Assign To
- Organization
- Person
- Probability
- Expected_close_date
- Value
- Currency
Action
Search or write
- Search for an Exact Match?
- Name
  Required
- Owner
- Address
Action
Search or write
- Term to search for
  Required
- Name
  Required
- Code
- Unit
- Tax percentage
- Is active?
- Owner
- Currency
- Price
- Cost
- Overhead_cost
Action
Search or write
Send Funnel Event
Publish lead updates from your funnel.
Action
Write
Send Other Event
Publish other events to Conversions API
Action
Write

Learn how to automate Pipedrive on the Zapier blog

Learn how to automate Facebook Conversions on the Zapier blog

About Pipedrive

Pipedrive is sales pipeline and CRM software for deal makers. Get super-organized. Close deals in less time. iOS and Android apps let you take your pipeline with you anywhere.

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About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

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