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Zapier makes it easy to integrate Pipedrive with Facebook Conversions - no code necessary. See how you can get setup in minutes.
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Pipedrive
Pipedrive
1. Choose trigger event
Facebook Conversions
Facebook Conversions
2. Choose action
1. Select the event
Setup
Test
Pipedrive
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "Activity Matching Filter" from Pipedrive.
Add your action
An action happens after the trigger—such as "Send Funnel Event" in Facebook Conversions.
You’re connected!
Zapier seamlessly connects Pipedrive and Facebook Conversions, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Product ID
Required
Product Variation ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Title
Required
Status
Stage
Stage Warning
Pipeline
Deal Owner
Associated Organization ID
Associated Person ID
Probability
Expected Close Date
Deal Value
Currency
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Follower User ID
Required
Choose where to add the follower
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Content
Required
Deal ID
Pin note to deal
Person ID
Pin note to person
Organization ID
Project ID
Pin note to organization
Lead ID
Pin note to lead
Pin note to project
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Person Name
Email Addresses
Phone Numbers
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Title
Required
Project Template
Project Board
Required
Project Phase
Required
Description
Status
Owner
Start Date
End Date
Deals
Organization ID
Person ID
Labels
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal
Required
Remove All Existing Labels?
Labels to Remove
Labels to Add
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Copy_null
Deal ID
Required
Title
Status
Stage
Pipeline
Deal Owner
Associated Organization ID
Associated Person ID
Probability
Expected Close Date
Deal Value
Currency
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Organization to Update
Required
Organization Name
Organization Address
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Copy_null
Product ID
Required
Product Name
Product Code
Description
Unit
Tax percentage
Category
Owner User ID
Is Linkable
Currency
Price
Direct cost
Overhead_cost
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Task
Required
Title
Project ID
Description
Done
Due Date
Assignee
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Activity Subject
Search Type
Activity Owner
Activity Filter
Completion Status
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search type
Include file data
Action
This is an event a Zap performs.
Search
Find existing data in your app
Activity Type ID
Action
This is an event a Zap performs.
Search
Find existing data in your app
Lead ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Person ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Stage ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search for an Exact Match?
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search By
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search type
Action
This is an event a Zap performs.
Search
Find existing data in your app
Project ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search Term
Required
Exact Match?
Assignee
Project
Status
Action
This is an event a Zap performs.
Search
Find existing data in your app
Activity Subject
Search Type
Activity Owner
Activity Filter
Mark as Done
Organization ID
Deal ID
Lead ID
Project ID
Activity Type
Use Combined Date and Time Field?
Duration
Mark as Busy
Note
Public Description
Primary Participant
Additional Participants
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Search type
Organization Name
Required
Organization Address
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Search type
Product Name
Required
Product Code
Description
Unit
Tax percentage
Category
Owner User ID
Is Linkable
Currency
Price
Direct cost
Overhead_cost
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Search Term
Required
Exact Match?
Assignee
Project ID
Required
Done
Title
Required
Description
Due Date
Parent Task ID
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Send Lead Event
Publish lead events to Conversions API
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Send Purchase Event
Publish purchase events to Conversions API
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
For AI agents & developers
Use Pipedrive and Facebook Conversions with AI agents and code
Beyond Zap workflows. Call Pipedrive and Facebook Conversions actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Pipedrive and Facebook Conversions actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add Discount to Deal
Send Funnel Event
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers have created over 25 million Zaps on the platform
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The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Pipedrive and Facebook Conversions
Optimize ads when deals are updated.
If a deal is updated in Pipedrive, Zapier sends purchase event details to Facebook Conversions. This keeps your ad targeting synced with completed deals to focus on high-priority prospects and reduce wasted spend.
When a new lead is created in Pipedrive, Zapier sends a lead event to Facebook Conversions. This automation ensures your ads dynamically retarget new prospects, helping speed up conversions and maximizing budget efficiency.
Each time a new deal is created in Pipedrive, Zapier sends this data to Facebook Conversions. By updating your ad campaigns promptly, this workflow ensures you can refine your targeting and follow up with the right leads more effectively.
Learn how to automate Pipedrive on the Zapier blog
Learn how to automate Facebook Conversions on the Zapier blog
Make work flow with AI
Level up your Pipedrive to Facebook Conversions integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Pipedrive + Facebook Conversions integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Pipedrive and Facebook Conversions
How can I integrate Pipedrive with Facebook Conversions using your platform?
You can integrate Pipedrive with Facebook Conversions by setting up a Zap, which is an automated workflow between apps. First, choose Pipedrive as the trigger app and select a trigger event like 'New Deal' or 'Updated Activity.' Then, choose Facebook Conversions as the action app and select an action event, such as 'Create Conversion Event.' This allows for automatic syncing whenever changes happen in your Pipedrive account.
What are the typical trigger events in Pipedrive that can initiate actions in Facebook Conversions?
Typical trigger events from Pipedrive include 'New Deal,' 'Deal Updated,' 'Person Created,' and 'Activity Completed.' These events can initiate corresponding actions in Facebook Conversions, like recording a conversion event or updating a custom audience.
Are there any prerequisites for connecting Pipedrive with Facebook Conversions through your services?
Yes, you'll need active accounts for both Pipedrive and Facebook Ads. Ensure you have admin access to manage integrations and use our platform to create Zaps connecting these apps.
What should I do if my Zap between Pipedrive and Facebook Conversions is not working?
If the Zap isn't working, verify if both accounts are properly connected to our platform. Check if the chosen triggers and actions are set up correctly. Review any error messages within our dashboard for specific troubleshooting tips.
Can I customize what data gets sent from Pipedrive to Facebook Conversions?
Yes, during the Zap setup process, you can map specific fields from Pipedrive to be used in actions on Facebook Conversions. Our interface allows you to customize which data points are passed on, ensuring they meet your requirements.
Is it possible to set up multiple actions in Facebook Conversions based on different triggers in Pipedrive?
Absolutely. You can create multiple Zaps where each one has a unique trigger-action pair. For example, one Zap could handle new deals while another updates activities; each triggering different conversions or updates on Facebook.
How often do Zaps run between Pipedrive and Facebook Conversions?
Zaps generally operate in near real-time but might have slight delays due to processing times. For instant triggers like new deal creation in Pipedrive, we strive for immediate execution of corresponding actions on Facebook Conversions.
About Pipedrive
Pipedrive is sales pipeline and CRM software for deal makers. Get super-organized. Close deals in less time. iOS and Android apps let you take your pipeline with you anywhere.
Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.