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Zapier makes it easy to integrate Microsoft Dynamics 365 CRM with SQL Server - no code necessary. See how you can get setup in minutes.

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Microsoft Dynamics 365 CRM
Microsoft Dynamics 365 CRM logo
Microsoft Dynamics 365 CRM
1. Choose trigger event
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SQL Server
SQL Server logo
SQL Server
2. Choose action
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1. Select the event
Setup
Test
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Microsoft Dynamics 365 CRM
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Account" from Microsoft Dynamics 365 CRM.

Add your action

An action happens after the trigger—such as "Create Custom Query" in SQL Server.

You’re connected!

Zapier seamlessly connects Microsoft Dynamics 365 CRM and SQL Server, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Microsoft Dynamics 365 CRM triggers, actions, and search
    New Account

    Triggers when a new account is created.

    Trigger
    Polling
    Try It
    • Custom Entity
      Required
    Trigger
    Polling
    Try It
    • Info
    Trigger
    Polling
    Try It

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Practical ways you can use Microsoft Dynamics 365 CRM and SQL Server

Update accounts when rows are updated.

Streamline account management tasks. When a row is updated in an SQL Server table, Zapier automatically updates the corresponding account record in Microsoft Dynamics 365 CRM. This ensures all account details are aligned without time-consuming manual tracking.

Business Owner
Try it
Log data changes into CRM.

Prevent gaps in your CRM data. When a new or updated row is identified in an SQL Server table, Zapier triggers a new custom entity creation in Microsoft Dynamics 365 CRM to log the change for better cross-team visibility and reporting.

Engineering
Sync new leads with the database.

Ensure no new leads are overlooked. When a new lead is created in Microsoft Dynamics 365 CRM, Zapier automatically adds the lead's details to a specified SQL Server database table, keeping records consistent across teams while reducing manual entry and errors.

Marketing & Marketing Ops

Learn how to automate Microsoft Dynamics 365 CRM on the Zapier blog

Learn how to automate SQL Server on the Zapier blog

Make work flow with AI

Level up your Microsoft Dynamics 365 CRM to SQL Server integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Microsoft Dynamics 365 CRM + SQL Server integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Microsoft Dynamics 365 CRM and SQL Server

What are the initial steps to integrate Microsoft Dynamics 365 CRM with SQL Server?

To begin integrating Microsoft Dynamics 365 CRM with SQL Server, initial steps include setting up the appropriate connectors. You need to establish a secure connection between Dynamics 365 and the SQL Server, configuring triggers from Dynamics, such as 'Create Record' or 'Update Record', and corresponding actions like 'Insert Row' in SQL Server.

How do I handle data synchronization between Microsoft Dynamics 365 CRM and SQL Server?

Data synchronization involves setting up triggers that respond to changes in your CRM data. For example, when a new lead is added in Microsoft Dynamics, an automatic trigger can activate an action to insert that lead information into a specific table in SQL Server.

Can I update records in SQL Server when there is a change in Microsoft Dynamics 365?

Yes, you can update records. We can configure triggers based on events such as record updates in Dynamics 365 that consequently activate actions to update corresponding rows or fields in SQL Server tables.

How do I ensure data security during integration?

Ensuring data security involves implementing secure authentication methods and encryption protocols for data transfer between Microsoft Dynamics 365 CRM and your SQL Server. Additionally, configuring roles and permissions effectively prevents unauthorized access.

What if there's a mismatch between the schema of Dynamics 365 and my SQL database?

When there's a schema mismatch, we recommend adapting your database structure or utilizing transformation features during integration setup. Triggers can also incorporate functions that align incoming data formats before reaching your SQL database.

What latency should I expect when syncing data between these systems?

Latency typically depends on several factors including network speed and server load. While immediate syncing is supported via real-time triggers, minor delays might occur under heavy traffic. Our platform aims for optimal performance to minimize delays.

How can I troubleshoot issues occurring during the integration process?

Troubleshooting often involves checking connection settings, verifying trigger configurations in both systems, and monitoring logs for error messages. We provide comprehensive documentation and support resources for resolving common integrating issues.

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About Microsoft Dynamics 365 CRM
Microsoft Dynamics is built for any device, anywhere. Built for you. For Dynamics Version 9 and Dynamics 365.
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About SQL Server
SQL server (or MS SQL) is a top of the line database geared for the cloud
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