Connect Marketo and Stripe to unlock the power of automation
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Set up your first integration
Quickly connect Marketo to Stripe with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Marketo with Stripe - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Form Submission" from Marketo.
Add your action
An action happens after the trigger—such as "Cancel Subscription" in Stripe.
You’re connected!
Zapier seamlessly connects Marketo and Stripe, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Program
Triggers when a new program is created.
Try ItTriggerPolling - List
- Additional Fields
Try ItTriggerPolling- External Company IDRequired
ActionWrite
- List
- Additional Fields
Try ItTriggerPolling- Zap_id
- Program ContextRequired
- Campaign ContextRequired
- Program ContextRequired
- Program Member ContextRequired
Try ItTriggerInstant- ListRequired
- LeadRequired
ActionWrite- Partition
ActionWrite
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Connect Marketo and Stripe to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
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Learn how to automate Marketo on the Zapier blog
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Frequently Asked Questions about Marketo + Stripe integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Marketo and Stripe
Can Marketo integrate directly with Stripe?
No, Marketo and Stripe do not have a direct native integration. However, through our platform, you can create a seamless workflow between the two by setting up automated interactions and data transfers using triggers and actions within our tools.
What types of triggers can I set in Stripe to automate processes in Marketo?
You can use events such as 'New Payment', 'New Customer', or 'Subscription Updated' in Stripe as triggers. These events can initiate actions in Marketo like adding leads to a campaign or updating contact information.
How does our tool facilitate communication between Marketo and Stripe?
Our tool acts as a bridge that connects the two platforms by using specific events from Stripe to trigger automated tasks in Marketo. This allows for data sharing without the need for manual entries.
What are some common actions that can be triggered in Marketo from Stripe events?
Common actions include updating lead scores, changing membership statuses, notifying teams via email, or even triggering an automated workflow sequence in response to a payment event in Stripe.
Is it possible to update customer information in Marketo based on changes in Stripe?
Yes, you can set up a workflow where updates to customer information in Stripe – such as email address changes or subscription upgrades – automatically update corresponding records in Marketo using our platform's automation capabilities.
Are there any prerequisites needed before integrating these two services?
Before integrating, ensure you have administrative access to both your Marketo and Stripe accounts. Adequate permissions will be necessary for setting up triggers and actions correctly within each platform through our service.
Can I track failed payments from Stripe within my marketing campaigns on Marketo?
Absolutely, failed payments can be used as a trigger event from Stripe. This event could prompt an action in Marketo—such as tagging leads for follow-up emails or placing them into specific engagement programs focused on payment recovery.
