Integrate Marketo with SQL Server to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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How Zapier works

Zapier makes it easy to integrate Marketo with SQL Server - no code necessary. See how you can get setup in minutes.

Select a trigger from Marketo

A trigger is an event that starts your Zap and runs the workflow. For example, with Marketo, a trigger could be "New Form Submission."

A trigger is the event that kicks off your automated workflow.

Setup an action from SQL Server

An action is what takes place after the automation is triggered. For example, with SQL Server, the action could be "New Row."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Marketo to SQL Server

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Marketo to SQL Server integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about Marketo + SQL Server integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Marketo and SQL Server

How can I connect Marketo with SQL Server?

To connect Marketo with SQL Server, you can utilize integration platforms or build custom API solutions. The integration often involves setting up triggers in Marketo that capture leads or activities and actions in SQL Server that insert or update database records. We support seamless data flow by ensuring the triggers and actions are correctly configured.

What are common triggers used in a Marketo to SQL Server integration?

Common triggers involve lead creation, form submissions, or updates within Marketo. These triggers activate the process to send detailed information directly into designated tables within your SQL Server database, keeping your data synchronized.

Are there limitations in syncing data between Marketo and SQL Server?

Yes, limitations can exist such as API call restrictions from Marketo. We ensure these are managed effectively by optimizing the frequency and volume of data being transferred through well-defined triggers and actions.

How do actions work when integrating Marketo with SQL Server?

Actions define what tasks are performed after a trigger is activated. For example, once a lead is captured in Marketo, an action can be set to insert this data into a specific table within your SQL Server. Proper mapping between fields ensures accuracy and consistency of data.

Is it possible to perform bi-directional synchronization between Marketo and SQL Server?

Bi-directional synchronization is possible but requires careful configuration of both triggers in SQL Server (to sync back into Marketo) and suitable actions on the platform to handle incoming data changes appropriately.

What should be considered when setting up security for this integration?

Security considerations should include proper authentication methods like OAuth for accessing the APIs and ensuring encrypted connections. Handling sensitive information appropriately through secured inserts or updates is vital during the transfer via actions triggered by events.

Can we automate reports based on data synced from Marketo to SQL Server?

Yes, once your data resides in SQL Server following an automated sync from Marketo using defined triggers and actions, you can utilize existing reporting tools or services connected to your database to create automated reports suited to business needs.

Connect Marketo and SQL Server to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Marketo and SQL Server to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Form
Trigger
Scheduled
Try It
New Program
Triggers when a new program is created.
Trigger
Scheduled
Try It
- List
- Additional Fields
Trigger
Scheduled
Try It
- Partition
Action
Write
- Email
  Required
- Additional Fields
Action
Search

- Table/View
  Required
Trigger
Scheduled
Try It
- Query
  Required
Trigger
Scheduled
Try It

- Table/View
  Required
- Primary_key
  Required
- Order_by
- Trigger_column
Trigger
Scheduled
Try It
- Table/View
  Required
- ID Column
  Required
Action
Write
- Query
  Required
Action
Search

- List
- Additional Fields
Trigger
Scheduled
Try It
- Zap_id
- Program Context
  Required
- Campaign Context
  Required
- Program Context
  Required
- Program Member Context
  Required
Trigger
Instant
Try It
- List
- Lead
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Email
  Required
- Additional Fields
- Partition
Action
Search or write
- Table/View
  Required
- Order_by
- Dedupe_key
Trigger
Scheduled
Try It
New Table
Triggers when you add a new table.
Trigger
Scheduled
Try It
- Table/View
  Required
Action
Write
- Table/View
  Required
- Lookup Column
  Required
- Lookup_value
  Required
Action
Search
- Query
  Required
Action
Search