Integrate Marketo with SQL Server to automate your work

Start with Google for free

1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Marketo with SQL Server - no code necessary. See how you can get setup in minutes.

Select a trigger from Marketo

A trigger is an event that starts your Zap and runs the workflow. For example, with Marketo, a trigger could be "New Form Submission."

A trigger is the event that kicks off your automated workflow.

Setup an action from SQL Server

An action is what takes place after the automation is triggered. For example, with SQL Server, the action could be "New Row."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Marketo to SQL Server

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Marketo to SQL Server integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Illustration of AI enhancing Zapier workflows with automation and app integrations.

Connect Marketo and SQL Server to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Marketo and SQL Server to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Form
Trigger
Scheduled
Try It
New Program
Triggers when a new program is created.
Trigger
Scheduled
Try It
- List
- Lead
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Email
  Required
- Additional Fields
- Partition
Action
Search or write

- Table/View
  Required
- Order_by
- Dedupe_key
Trigger
Scheduled
Try It
New Table
Triggers when you add a new table.
Trigger
Scheduled
Try It

- Table/View
  Required
Action
Write
- Table/View
  Required
- Lookup Column
  Required
- Lookup_value
  Required
Action
Search
- Query
  Required
Action
Search

- List
- Additional Fields
Trigger
Scheduled
Try It
- List
- Additional Fields
Trigger
Scheduled
Try It
- Partition
Action
Write
- Email
  Required
- Additional Fields
Action
Search
- Table/View
  Required
Trigger
Scheduled
Try It
- Query
  Required
Trigger
Scheduled
Try It
- Table/View
  Required
- Primary_key
  Required
- Order_by
- Trigger_column
Trigger
Scheduled
Try It
- Table/View
  Required
- ID Column
  Required
Action
Write
- Query
  Required
Action
Search