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Set up your first integration
Quickly connect HubSpot to SendGrid with a Zapier template.
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How Zapier works
Zapier makes it easy to integrate HubSpot with SendGrid - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "Send Email" in SendGrid.
You’re connected!
Zapier seamlessly connects HubSpot and SendGrid, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
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Practical ways you can use HubSpot and SendGrid
Notify leads of company updates
When a HubSpot contact is updated with a significant change, Zapier instantly sends a personalized email to the contact via SendGrid. This keeps contacts informed, saves business owners time, and ensures clear communication for better relationship management.
Business OwnerBuild email lists from form submissions
When a new form submission is received in HubSpot, Zapier adds the contact to a targeted mailing list in SendGrid. This automation helps marketers maintain up-to-date email lists for campaigns, reducing manual effort and ensuring timely follow-ups.
Marketing & Marketing OpsSend welcome emails to new leads
When a new contact is added in HubSpot, Zapier automatically triggers sending a welcome email via SendGrid. This ensures quick engagement with prospects and improves conversion rates without manual follow-ups.
Sales OpsLearn how to automate HubSpot on the Zapier blog
Learn how to automate SendGrid on the Zapier blog
Frequently Asked Questions about HubSpot + SendGrid integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and SendGrid
Can I sync my HubSpot contacts with SendGrid automatically?
Yes, you can automatically sync your HubSpot contacts with SendGrid using our integration platform. You can set up a trigger, such as 'New Contact in HubSpot,' which will then perform an action like 'Add Subscriber in SendGrid.' This ensures your email lists are always up to date.
How do I set up an email marketing campaign using HubSpot and SendGrid?
To set up an email marketing campaign, you can create triggers and actions between HubSpot and SendGrid. For instance, when a contact is added to a particular list in HubSpot, it can trigger an email campaign in SendGrid. This seamless integration allows for efficient management of your campaigns across both platforms.
Is it possible to track email opens and clicks from SendGrid within HubSpot?
Yes, you can track email opens and clicks from SendGrid within HubSpot. By configuring specific actions like 'Track Email Opens' or 'Track Clicks' after sending an email from SendGrid, the data can be updated back into your HubSpot records, allowing for comprehensive tracking analytics.
What triggers should I use to update SendGrid when there are changes in HubSpot contacts?
You might use triggers such as 'Contact Updated' or 'Contact Property Changed' in HubSpot. These triggers can prompt actions like updating the subscriber's information or segmenting them into different lists on SendGrid, ensuring that your data remains synchronized across both platforms.
Can we automate welcome emails via the integration of HubSpot with SendGrid?
Absolutely! You can automate welcome emails by setting a trigger for when a new contact is added in HubSpot. This trigger can initiate an action to send a pre-defined welcome email through SendGrid, allowing new users to be greeted promptly without manual intervention.
How does the integration handle unsubscribes from either platform?
When someone unsubscribes from emails on either platform, triggers like 'Unsubscribe Event' on SendGrid or similar events on HubSpot ensure that the unsubscribe status is communicated across both systems. This helps maintain an accurate and up-to-date unsubscribe list.
What happens if there is a delay in triggering actions between HubSpot and SendGrid?
If there's any delay in triggering actions between the two platforms, our system queues the action commands and processes them as soon as possible. We ensure that no data gets lost during delays and all intended actions are executed once connectivity stabilizes.
