Connect Google Analytics 4 and Klaviyo to unlock the power of automation
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Set up your first integration
Quickly connect Google Analytics 4 to Klaviyo with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Analytics 4 with Klaviyo - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Conversion Event" from Google Analytics 4.
Add your action
An action happens after the trigger—such as "Add Profile to List" in Klaviyo.
You’re connected!
Zapier seamlessly connects Google Analytics 4 and Klaviyo, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Conversion Event
Triggers when a new conversion event is created.
Try ItTriggerPolling - Measurement Display NameRequired
ActionWrite- Send Measurement Events for an Application
Send Measurement Events for given application.
ActionWrite - Find Conversion
Finds a conversion based on id.
ActionSearch
- Event NameRequired
ActionWrite- Report Start DateRequired
- Report End DateRequired
- Date NameRequired
- Dimension
- Comparison
- Value
- Metric
- Comparison
- Operation
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
ActionWrite- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
ActionWrite- Metric
Try ItTriggerPolling
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Practical ways you can use Google Analytics 4 and Klaviyo
Send Google Analytics conversion events to enrich Klaviyo profiles.
Zapier can sync conversion events tracked in Google Analytics with profiles in Klaviyo, giving data scientists richer datasets for analysis. When a new conversion event appears in Google Analytics, Zapier automatically updates or creates a relevant profile in Klaviyo. This reduces manual data work and improves the accuracy of personalized marketing initiatives.
Data Science
Run reports to analyze user data for app performance.
Zapier helps engineers stay informed about app usage metrics by automating report generation. When a new event triggers in Klaviyo, Zapier runs a Google Analytics property report. This keeps engineers updated on critical data trends without manual tracking, enhancing decision-making for optimization.
EngineeringLearn how to automate Google Analytics 4 on the Zapier blog
Learn how to automate Klaviyo on the Zapier blog
Frequently Asked Questions about Google Analytics 4 + Klaviyo integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Analytics 4 and Klaviyo
How can I connect Google Analytics 4 with Klaviyo for data synchronization?
To connect Google Analytics 4 with Klaviyo, create a custom integration using our platform that triggers data transfer from Google Analytics to Klaviyo. You'll set up specific triggers for events you want to track, like user engagement or conversions, and actions in Klaviyo such as tagging users or adjusting segment memberships.
What triggers are available for the Google Analytics 4 and Klaviyo integration?
In our integration between Google Analytics 4 and Klaviyo, you can use various triggers like 'User Engaged', 'Page Viewed', or 'Purchase Completed'. These allow you to initiate corresponding actions in Klaviyo like sending follow-up emails or updating customer profiles.
Which Klaviyo actions can be automated using data from Google Analytics 4?
Our platform facilitates the automation of several actions in Klaviyo using triggers from Google Analytics 4. For example, you can automatically add users who complete a purchase on your website to a 'Recent Buyers' segment, or send a personalized email campaign whenever a user visits a specific page multiple times.
Is real-time data transfer supported when integrating Google Analytics 4 with Klaviyo?
Yes, our integration supports real-time data transfer between Google Analytics 4 and Klaviyo. This means triggers such as new sign-ups or product views can immediately prompt actions in your Klaviyo account such as updating lists or triggering email workflows.
Do I need coding skills to set up an integration between Google Analytics 4 and Klaviyo?
You don't need advanced coding skills to set up the integration. Our platform allows easy configuration through an intuitive interface where you can select pre-defined triggers and actions without writing code. However, some familiarity with setting up APIs might be beneficial.
Can we track custom events from GA4 in Klaviyo through this integration?
Absolutely! Our system allows you to define custom events within Google Analytics 4 that act as triggers for specific actions in Klaviyo. You can tailor these custom events based on your unique business needs to dynamically adjust how your audience is segmented or targeted.
How do we handle data discrepancies between GA4 and Klaviyo?
In case of data discrepancies between GA4 and Klaviyo, our system logs all trigger actions along with timestamps. You can review this log to verify events processed by both platforms. Additionally, ensure consistent naming conventions for events tracked across both systems.
