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How Zapier works

Zapier makes it easy to integrate GitLab with Productboard - no code necessary. See how you can get setup in minutes.

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GitLab
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GitLab
1. Choose trigger event
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2. Choose action
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1. Select the event
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GitLab
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Code Snippet Comment" from GitLab.

Add your action

An action happens after the trigger—such as "Create Feature" in Productboard.

You’re connected!

Zapier seamlessly connects GitLab and Productboard, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Connect GitLab and Productboard to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Make work flow with AI

Level up your GitLab to Productboard integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about GitLab + Productboard integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with GitLab and Productboard

What is required to set up an integration between GitLab and Productboard?

To set up an integration between GitLab and Productboard, you'll need accounts in both platforms with the necessary project access rights. We recommend having admin permissions in GitLab to establish the connection and manage webhook setups. In Productboard, ensure you have product manager access to configure feature updates based on GitLab activity.

Can I create a feedback item in Productboard when an issue is created in GitLab?

Absolutely! You can set a trigger for when a new issue is created in your GitLab repository, prompting the creation of a feedback note or feature idea directly in Productboard. Our product ensures seamless integration so that your development and product planning teams stay aligned.

How can I update the status of a feature in Productboard when a merge request is accepted in GitLab?

When a merge request is accepted in GitLab, you can automatically update the status of a related feature on your roadmap within Productboard. This keeps everyone informed about progress without manual updates, allowing for more efficient collaboration.

Is it possible to link specific commits from GitLab to ideas or features in Productboard?

Yes, you can link specific commits from your GitLab repository to corresponding ideas or features within Productboard. This connection aids traceability allowing you to see which code changes relate directly to different product concepts being developed.

What actions are taken when an issue in GitLab is labeled as 'feature'?

When an issue is labeled as 'feature' in GitLab, it can trigger an action that aligns this label with a corresponding feature idea within Productboard. This helps maintain consistency between development workstreams and strategic product initiatives and reduces manual effort required for synchronization.

Can changes made on the planned roadmaps within Productboard be reflected back into our GitLab workflow?

Roadmap changes made in Productboard might trigger notifications or comments within relevant projects on GitLab, ensuring developers are aware of any shifts without leaving their coding environment. Directly syncing roadmap changes into workflows depends on additional custom triggers we provide guidance for setting up.

How often are data synchronized between our systems when using this integration?

The frequency of data synchronization varies based on the triggers set for each action; typically these events execute instantly based upon real-time activities like new issues or commits. We ensure all integrative tasks are performed as promptly as possible for up-to-date data across platforms.

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About GitLab
GitLab is an open source code collaboration tool with a rich feature set including management of repositories, reviewing tools, issue tracking, activity feeds and much more.
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About Productboard
Productboard is beautiful, simple, and powerful product management. Product leaders can easily centralize user and market research, capture and organize feature ideas, prioritize against clear strategic objectives and keep everyone on the same page thanks to delightful, interactive roadmaps.
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