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Connect Facebook Lead Ads and Wati to unlock the power of automation

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Zapier makes it easy to integrate Facebook Lead Ads with Wati - no code necessary. See how you can get setup in minutes.

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Facebook Lead Ads
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Facebook Lead Ads
1. Choose trigger event
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Wati
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Wati
2. Choose action
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1. Select the event
Setup
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Facebook Lead Ads
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Lead" from Facebook Lead Ads.

Add your action

An action happens after the trigger—such as "Add a Contact" in Wati.

You’re connected!

Zapier seamlessly connects Facebook Lead Ads and Wati, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • FBLA_copy
    • Page
      Required
    • Form
    • Conversions Information
    Trigger
    Instant
    Try It
  • Wati triggers, actions, and search
    New Incoming Message

    When there is any incoming message on your number

    Trigger
    Instant
    Try It
    • WhatsApp Number
      Required
    • Message Text
      Required
    Action
    Write
    • WhatsApp Number
      Required
    • Custom Params
    Action
    Write
  • Wati triggers, actions, and search
    New Contact Created

    When a new contact is created from an incoming whatsapp message

    Trigger
    Instant
    Try It
    • WhatsApp Number
      Required
    • Contact Name
      Required
    • Custom Params
    Action
    Write
    • WhatsApp Number
      Required
    • Template Name
      Required
    • Broadcast Name
      Required
    • Custom Params
    Action
    Write

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Customers have created over 25 million Zaps on the platform

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Practical ways you can use Facebook Lead Ads and Wati

Notify leads via WhatsApp after form submission

When a potential customer submits a Facebook lead ad form, Zapier sends them a pre-approved WhatsApp message via Wati, welcoming them or offering additional resources. This immediate communication builds rapport and keeps their engagement high.

Business Owner
Try it
Keep WhatsApp templates up-to-date after a page update

When you add a new page on Facebook, Zapier updates approved WhatsApp templates on Wati, ensuring your content alignment reflects the latest changes in your campaigns.

IT
Send WhatsApp messages to new Facebook leads

Whenever a new lead is created from Facebook Lead Ads, Zapier sends a personalized WhatsApp message through Wati to connect with the lead in real-time. This automation helps marketing teams deliver timely follow-ups and improve conversion rates.

Marketing & Marketing Ops

Learn how to automate Facebook Lead Ads on the Zapier blog

Make work flow with AI

Level up your Facebook Lead Ads to Wati integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Facebook Lead Ads + Wati integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Lead Ads and Wati

How do I connect Facebook Lead Ads to Wati?

To connect Facebook Lead Ads to Wati, you'll need to set a trigger for when a new lead is created in your Facebook Lead Ads account. You can then create an action to send that lead's details directly into your Wati account.

What trigger should I use for integrating Facebook Lead Ads with Wati?

The primary trigger you should use is 'New Lead'. This trigger activates whenever a new lead is captured via your Facebook Lead Ad and sends this information over to be processed in Wati.

What actions can be performed in Wati after capturing a lead from Facebook?

Once a new lead triggers the workflow, you can perform actions such as sending an automated message through WhatsApp, adding the lead to a contact list in Wati, or updating customer information within your Wati dashboard.

Are there any prerequisites before setting up the integration between Facebook and Wati?

Before setting up the integration, ensure that you have admin access to both your Facebook ad account and your Wati workspace. Additionally, verify that you have permission to fetch and manage leads via the Graph API on Facebook.

Can we filter which leads from Facebook get sent to Wati?

Yes, we provide filtering options so you can specify criteria such as geographic location or interests. Only leads matching these filters will be sent over from your Facebook Lead Ads account into Wati.

Is it possible for automated messages to be sent through WhatsApp once a lead is captured from Facebook?

Yes, our system allows automated messages to be triggered via WhatsApp once a lead is captured through Facebook Lead Ads. This helps in immediate engagement with your potential clients using predefined message templates.

How often does the synchronization between Facebook Lead Ads and Wati occur?

The synchronization typically occurs in real-time as soon as the trigger event 'New Lead' is activated from your Facebook Leads. We aim for minimal delay so you can engage with leads promptly.

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About Facebook Lead Ads
Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.
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About Wati
Wati is an end-to-end customer communication platform on WhatsApp with Team Inbox, No Code Chatbot Builder, Broadcasts & more.
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