Connect Facebook Lead Ads and Klaviyo to unlock the power of automation
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Set up your first integration
Quickly connect Facebook Lead Ads to Klaviyo with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Facebook Lead Ads with Klaviyo - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Lead" from Facebook Lead Ads.
Add your action
An action happens after the trigger—such as "Add Profile to List" in Klaviyo.
You’re connected!
Zapier seamlessly connects Facebook Lead Ads and Klaviyo, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- FBLA_copy
- PageRequired
- Form
- Conversions Information
Try ItTriggerInstant- Audience Type
Try ItTriggerPolling- Profile IDRequired
- ListRequired
ActionWrite- TagRequired
- SegmentRequired
ActionWrite
- Metric
Try ItTriggerPolling- Channel
Try ItTriggerPolling- TagRequired
- ListRequired
ActionWrite- List NameRequired
ActionWrite
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Practical ways you can use Facebook Lead Ads and Klaviyo
Add Facebook leads to email list
Whenever a new lead is added via Facebook Lead Ads, Zapier automatically subscribes them to an email list in Klaviyo. This helps you nurture potential customers with automated email campaigns without needing to manually transfer data.
Business OwnerSync new Facebook leads to Klaviyo
When a new lead is created in Facebook Lead Ads, Zapier automatically creates a profile for them in Klaviyo. This removes manual data entry and ensures your leads are added into your email funnel quickly for timely engagement.
Marketing & Marketing OpsNotify team about important lead capture updates
Set up a Zap so that whenever a specific audience-taking form is added to Facebook Lead Ads, Zapier automatically triggers an update to relevant team members (via an email platform like Klaviyo). This keeps everyone aligned on new lead-capture initiatives.
Project ManagementLearn how to automate Facebook Lead Ads on the Zapier blog
Learn how to automate Klaviyo on the Zapier blog
Frequently Asked Questions about Facebook Lead Ads + Klaviyo integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Lead Ads and Klaviyo
How do I connect Facebook Lead Ads to Klaviyo?
To connect Facebook Lead Ads to Klaviyo, start by creating a Zap in our platform. Choose Facebook Lead Ads as the trigger app and select 'New Lead' as the trigger event. Then, configure Klaviyo as the action app and select 'Create or Update Subscriber' as the action event.
What permissions are needed for integrating Facebook Lead Ads with Klaviyo?
You'll need admin access to both your Facebook Ad account and your Klaviyo account. Ensure that you've also authorized us to access both platforms during setup.
Can I send more than just email addresses from Facebook Leads to Klaviyo?
Yes, besides email addresses, you can send other data fields such as names, phone numbers, and any custom fields provided by the Facebook Lead Ad to Klaviyo.
How often does data sync between Facebook Lead Ads and Klaviyo?
Data from Facebook Lead Ads is typically transferred to Klaviyo in real-time as soon as a new lead is generated, thanks to our automation processes.
Is it possible to trigger an email sequence in Klaviyo for new leads from Facebook?
Yes, when a new lead is added in Klaviyo via the integration, you can trigger specific email sequences or flows configured within your Klaviyo account.
What should I do if my leads are not being sent from Facebook to Klaviyo correctly?
First, check if all mappings between fields are set correctly. Verify that our connection has the necessary permissions on both platforms. Reviewing any error logs in our dashboard can also provide insight into where issues may be occurring.
Can I customize how data is mapped from my lead form into Klaviyo's subscriber fields?
Yes, during setup, you have the flexibility to map fields from your lead form directly into specific subscriber fields within your Klaviyo account. This ensures that all relevant information is accurately captured.
