Popular eWebinar + Marketo workflows

Our most popular Zap!

• Create Marketo leads from new attendee registers or performs actions in eWebinar

  

  by Zapier

  Zapier

  Premium

  Premium apps: Marketo

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  eWebinar, Marketo

  eWebinar + Marketo

  More details

  1. 

     When this happens

     Step 1: Any Registrant Update

  2. 

     Then do this

     Step 2: Create or Update Lead

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  Create Marketo leads from new attendee registers or performs actions in eWebinar

  

  by Zapier

  Zapier

  Premium

  Premium apps: Marketo

  Create Marketo leads from new attendee registers or performs actions in eWebinar

  Try it

  • 
  • 

  eWebinar, Marketo

  eWebinar + Marketo

• 

  Attendee Converted

  Triggers when an attendee visits a page where a conversion pixel has been placed, typically a checkout confirmation page after a purchase. NOTE: Visit our Help Center to learn more about tracking conversions

  Trigger

  Instant
• 

  Webinar Joined

  Triggers immediately after a registrant joins a webinar session or clicks play to watch a replay. NOTE: Use WebinarFinished, WatchedWebinar, and/or WatchedReplay instead to capture all attendee activity.

  Trigger

  Instant
• 

  Attendee Left Before X%

  Triggers when an attendee leaves a scheduled or just-in-time session before watching a specified % of the webinar video. NOTE: This trigger action does not apply to replays and fires at the end of the exit room.

  Trigger

  Instant
• 

  Webinar Missed

  Triggers when a scheduled or just-in-time session ends and the attendee has not watched any of the webinar video. NOTE: This trigger action does not apply to replays.

  Trigger

  Instant
• 

  New Registration

  Triggers when a registrant submits the completed registration form. Great for creating a lead with the information from the registration form.

  Trigger

  Instant
• 

  Any Registrant Update

  Triggers repeatedly when any event changes registrant status. With this one trigger you can easily get all status updates for this registrant. You may also use it with an action filter to only receive a subset but we advise you look for a more appropriate trigger below.

  Trigger

  Instant
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  Registrant Unsubscribed

  Triggers when a registrant unsubscribes from the emails sent to them via eWebinar. NOTE: You should remove these contacts from your mailing lists.

  Trigger

  Instant
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  Attendee Watched Replay for X%

  Triggers when an attendee watches a specified % of a replay video. NOTE: This fires 15 minutes after the attendee leaves the replay session.

  Trigger

  Instant
• eWebinar

  Triggers when an attendee watches a specified % of a scheduled or just-in-time session video. NOTE: This trigger action does not apply to replays and fires at the end of the exit room.

  Instant

  Trigger

• Marketo

  Triggers when a new lead is created.

  Scheduled

  Trigger

• Marketo

  Adds a lead to a list.

  Scheduled

  Action

• Marketo

  Creates or Updates a lead.

  Scheduled

  Action

• Marketo

  Finds a lead whose e-mail address matches the search criteria.

  Scheduled

  Action

• Marketo

  Find or Create Lead

  Scheduled

  Action