Events and Webinars
Featured


How Lattice builds AI fluency across the middle 60% of its employees
Employees who already excitedly use AI, usually ~20% of your workforce, rarely need much encouragement. They are testing tools, building workflows, and sharing what they learn.
Lattice concentrates on the middle 60%: employees who want to use AI but still need help understanding where it fits in their work, which tools to choose, and what good AI use looks like.
Lattice spent a year testing ways to close that AI activation gap, including internal training, external courses, team workshops, manager programs, vendor-led sessions, and new ways to share experiments. It used those lessons to build a more deliberate AI activation strategy and a People + AI Fluency Framework.
Individual skills matter, but Lattice treats the team as the place where fluency turns into changed work. Employees learn together, choose shared workflow problems, and make time to build.
Join Mollie Duffy, Lattice's Director of People & Org Development, and Noel Banerjee, Senior Learning & Development Program Manager, for a practical look at how Lattice focuses on the middle 60%.
They'll explain what Lattice tried, what stuck, what didn't, and how the program evolved. The discussion will also cover what People teams can do to help AI fluency spread beyond early adopters.
This session is for People, Talent, Learning and Development, HR Operations, and AI transformation teams responsible for helping employees use AI in their daily work.
Save your seat. All registrants will receive the recording.


The AI automation opportunity sprint
Request a seat to this is a live, hands-on workshop for 25 Managers/Directors about how to scope and prioritize high-ROI AI automation opportunities in your business.
If you lead teams who are putting AI to work, you know how hard it is to show value. ChatGPT or Claude usage isn't nearly enough.
You need something tangible that you can point to that says, "here's how we use AI and here's how it impacts the business." AI can't figure this out for you because only you are intimately familiar with the work, processes, tools, and people that give real value to your business.
In this workshop, we'll guide you as you do the work to identify the highest value AI opportunities for your team using the exact framework Zapier uses with it's actual enterprise customers.
You’ll leave with a ranked list of AI automation opportunities for your team, their potential value and effort to build, and a clear next step.
You'll be live, on-camera, in a private group working in a 60-minute sprint.
If you're interested, consider requesting one of 25 seats and we'll reach out if you're selected.

From Lead to Close: Automate Your Funnel with Meta + Zapier
Leads slip through the cracks between marketing and sales. In this webinar, Meta and Zapier show you how to automate the entire lead-to-close journey, from Facebook Lead Ads into your CRM and back to Meta as conversion signals via the Conversions API. You'll see a real customer walk through their setup, and you'll leave knowing exactly how to build it yourself, no code required.


Automating with AI for HR Teams with Hims & Hers, Klaviyo, and Zapier
See how two recruiters turned recurring manual work into systems their teams now use to power their operations.
At Hims & Hers, Lead Technical Sourcer, Carlos Robledo, was spending hours pulling together pipeline updates across Ashby, Slack, and other tools. He built Rex, a 19-workflow recruiting system that now gives 25 recruiters scheduled and on-demand access to the information they need. Carlos estimates it recovers up to 50 recruiter-hours each week.
At Klaviyo, Senior Technical Recruiter Doug Hamilton built an AI Tech Stack Tracker that monitors ten tools, turns product updates into guidance recruiters can use, and captures feedback for leadership. He then helped his teammates start building for themselves. In three months, the team created 57 workflows and now saves more than 30 hours each month.
Join Carlos, Doug, and Rob from Zapier for a customer showcase built around real workflows, live demonstrations, and the choices that helped each system earn adoption. You will see what they built, how it works, and how they measured the impact.
This session is for Recruiting, Talent Acquisition, People Operations, and recruiting-operations leaders looking for practical ways to use automation and AI across their teams.
Save your seat. The recording will be shared with registrants.
Claude for Small Business + Zapier MCP: Connect Claude to the apps your business runs on
Every small business runs differently. Each has its own mix of tools, processes, and ways of getting work done. AI becomes more useful when it can work within that reality.
Claude for Small Business comes with skills powered by a set of native app integrations. Those integrations provide a strong starting point, but many businesses also depend on many other apps like: specialized CRMs, invoicing platforms, project management tools, and industry-specific software.
Zapier MCP extends Claude for Small Business to 9,000+ apps and 40,000+ actions. Once connected, Claude can take configured actions in the tools your business already uses, directly from a conversation.
A construction company, for example, might use a specialized CRM for lead follow-up. If that CRM is available through Zapier, Claude can use Zapier MCP to adapt the lead follow-up process around it. The owner keeps the system that works for the business while gaining a simpler way to operate it through Claude.
Join Lina Ochman, Anthropic's Head of U.S. SMB, and Rex Harris, Zapier's Sr. Product Manager of Platform, for a conversation about Claude for Small Business and a live demonstration of Zapier MCP. They will connect Claude to an app, build a working automation, and show how to adapt the same approach to your business.
Save your seat. The recording, prompts, templates, and setup guide will be shared with registrants.
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