Better signals for Meta ads: A live CAPI workshop with Zapier and Meta
Tuesday, April 28
1 PM ET
Meta and Zapier are teaming up to help advertisers get more reliable conversion data.Server-side Conversions API (CAPI) helps Meta see real outcomes, not just clicks. In this live workshop, We’ll not only walk through why CAPI matters, but we’ll build together too: connect your stack to Meta CAPI using Zapier—no code required. Come ready to build; leave with a clearer path to stronger signals and better attribution.
What you’ll do
This is a live, 60 minute, guided workshop, not a slide-only webinar. We’ll walk through why CAPI matters for ad performance after privacy and platform changes reduced what the pixel alone can see. Then we’ll build together: connecting your CRM, lead sources, or key conversion events to Meta Conversions API through Zapier so Meta can optimize on better data.
What you’ll leave with
A practical understanding of when and why to use server-side CAPI
A step-by-step path to set up and test CAPI with Zapier (with room for Q&A)
Pointers to templates and docs so you can finish or extend the setup after the session
Who it’s for
Performance and growth marketers, marketing ops, and RevOps folks who run Meta ads and want cleaner attribution, stronger match rates, and less manual work than pixels and spreadsheets alone.
What to bring
A Zapier account, access to Meta Business / Events Manager, and (if possible) your CRM or lead source so the build-along matches how you actually work.
Can’t attend live?
Register today, and we'll send you a recording after the webinar ends.
Register now