The evolution of automation: Why AI orchestration matters

Webinar

The evolution of automation: Why AI orchestration matters

AI adoption is accelerating, but most enterprise automation still operates in silos. Integrations move data, not decisions—limiting the impact of AI across teams. To truly scale intelligence, businesses need orchestration: systems that coordinate AI agents, apps, and actions toward outcomes. In this session, we introduce the concept of AI orchestration and explain why it’s the next evolution beyond iPaaS. You’ll see how companies are recovering revenue, cutting costs, and boosting productivity by embedding intelligence into workflows.

Reid Robinson

AI Lead Product Manager at Zapier

Alicia Smith

Sr. Webinar Producer at Zapier

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In this webinar, we'll cover:

From integration to action
Why data movement isn’t enough—and how orchestration drives intelligent, adaptive outcomes.
AI agents in the enterprise
See how orchestrated AI agents automate decisions, boost productivity, and scale human impact.
Orchestration maturity model
Learn the stages to evolve from siloed tools to orchestrated AI systems—and how to get started fast.