Webinar

Connect TikTok Ads to Your Data: A Live CAPI Workshop

Are you getting the full picture from your TikTok campaign data?

While the pixel is great for capturing actions like clicks and page views, deeper conversions—like booked demos, closed deals, and acquired customers—can sometimes slip through the cracks. Without visibility into these key milestones, your campaigns might not be reaching their full optimization potential.

TikTok's Conversions API (CAPI) bridges that gap. By sharing server-side events, CAPI provides the algorithm with the high-quality signals it needs to drive higher match rates, stronger ROAS, and clearer attribution. And with Zapier, setup takes minutes, not a full dev sprint.

In this live, hands-on build-along, we'll explore how CAPI can elevate your performance, and then we'll connect your stack to TikTok CAPI in real time—no code required. Come ready to build. Leave with a working connection.

Nicholas O'Connor

Partner Manager at TikTok

Jared Weiss

Owner & Consultant, Matix Flows

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Who It's For

Performance marketers, marketing ops, and growth teams running TikTok ads
Anyone who's heard of CAPI but hasn't set it up yet — this session is the shortcut
Existing TikTok advertisers who haven't connected CAPI via Zapier
Anyone who wants cleaner attribution, stronger match rates, and a setup they can do without dev resources

What You'll Walk Away With

A working TikTok CAPI connection built live during the session
Stronger match rates and better ad optimization from day one
The exact steps to finish or extend the setup after the session
TikTok ad credits for attendees not yet running TikTok ads
Access to the session recording for on-demand replay