- Customer stories
- Grammarly
Customer Story — Grammarly
Customer Story — Grammarly
How Grammarly scales operations across marketing and support with Zapier
reduction in lead errors
87%
Using Zapier to connect LinkedIn and their CRM, the marketing ops team cut lead sync errors by 87% and boosted efficiency by 31%, helping sales reach leads faster and scale revenue.
hours saved per wek
42+
Just one automated workflow is saving the support ops team over 42 hours per week, or one hour per day for each support agent — giving them more time to help customers.
CSAT score
90%+
By automating key support workflows with Zapier, Grammarly increased its Customer Satisfaction Score to 90%, creating faster, more reliable experiences for customers.
Company Size
1,500+
Industry
SaaS
About
Grammarly helps people write clearly and effectively with AI-powered communication assistance across emails, documents, and apps.
“With engineering, it’s always ‘what sprint will this be a part of?’ With Zapier, I can just block off an hour and figure it out myself."
— Megan Tsang, Marketing Operations Manager at Grammarly
Marketing ops: Streamlining lead gen and ensuring privacy compliance
Challenge
Grammarly’s marketing team needed a reliable way to sync leads from platforms like LinkedIn and handle email opt-out requests at scale. Syncing data was manual and error-prone, and opt-outs required tedious work, slowing campaigns and putting customer trust at risk.
Solution
Using Zapier, the team automated lead routing, enriching data and managing sync limits with features like time delays and queues. They also built a Zap to detect and process email opt-out requests automatically.
Results
With automation in place, Grammarly’s marketing team cut lead sync errors by 87% and improved plan efficiency by 31%. Campaigns launched faster, lead data flowed reliably, and sales could act on high-quality leads without delay.
Support ops: Saving hours and escalating issues with confidence
By pairing 6,000+ integrations with our "By Zapier" apps, you can automate anything you need, exactly how you need it.
Challenge
Grammarly’s small support team was losing hours to manual processes. Agents had to copy-paste data between tools, log dev escalations by hand, and chase updates across systems—slowing resolution times and pulling focus from customer care.
Solution
Multiple Zaps now streamline repetitive workflows and connect teams. Support agents can tag conversations in Intercom to instantly log key details, trigger dev escalations, and notify engineering—no manual steps required.
Results
Each support agent now saves an hour a day, reclaiming six hours of daily productivity across the team. Dev escalations are handled instantly, and faster resolutions have helped Grammarly maintain over 90% CSAT.
