Build Smarter with Zapier: AI Updates, New Ways to Partner, and What's Coming in 2026
Tuesday, March 24
1 PM ET
Join Zapier's CTO Bryan Helmig and Director of Product Management Lisa Chappello for a live fireside, followed by tactical deep-dives on MCP and embedding. Whether you're a current Zapier integration partner or exploring a partnership, this session is for you.
The way your customers discover and use your product is changing. They've moved past using AI for research and recommendations. Now, they expect the products they use to be connected to AI, so they can use AI agents to get work done faster.
This session covers what that means for your Zapier integration, what we're shipping to help you respond, and how partners like TikTok and Yelp are already adapting.
What you'll learn:
60 minutes. Fireside with our CTO. Live partner examples.Â
Where AI is headed, and what Zapier is building for it. Live fireside with CTO Bryan Helmig and Lisa Chappello on the product roadmap, what's changed since 2025, and what it means for your product decisions this year.
Why embedding Zapier MCP could be the right call for your product.Whether or not you're building your own AI agent, embedding Zapier MCP makes your Zapier-powered integration available inside MCP-compatible AI tools like Claude and ChatGPT.
How embedding Zapier has changed, and what TikTok and Typeform are doing with it. Refreshed embedded experiences and the option to cover Zapier task usage for your users mean they get seamless integrations without a separate Zapier subscription.