Improve Your Meta Match Rate with Server-Side Events
Thursday, August 13
1 PM ET
You've heard about Meta Conversions API. Maybe you've even set it up. But here's what a low match rate is actually costing you: Meta can't find more of your best customers, your campaigns optimize on incomplete data, and your ad budget works harder than it needs to for weaker results. The fix usually isn't just the connection. It's knowing which events to send when and which data to attach. In this live session, Meta walks through why strong signals change campaign outcomes. Then Jared from Matix Flows gets into the strategy: which events to send, when in the funnel, and how to structure them for the best results via Zapier.
What you'll do This is a live, 45-minute session focused on one thing: improving your match rate. We'll start with Meta's 5-minute breakdown of why CAPI matters, what benefits it unlocks, and what strong attribution actually looks like. Then we go deep on the signal strategy: which events to send, how to structure your data, and when in the funnel each event should fire. Plus: details on the current CAPI offer from Meta.
What you'll leave with
A clear answer to "which events should I actually be sending?"
A practical framework for match rate improvement — not just theory
Details on the current Meta CAPI offer
A link to the step-by-step Zapier + CAPI setup guide if you still need to get connected
Who it's for Performance marketers, marketing ops, and growth teams who have Meta ads running, may have started with CAPI, but aren't seeing the match rate or attribution results they expected. No engineering required.
What to bring Access to Meta Business / Events Manager and a Zapier account. If you're not set up yet, we'll point you to the right resources at the end.
Need the step-by-step setup guide of connecting Meta CAPI with Zapier? Start here first.
Can’t attend live?
Register today, and we'll send you a recording after the webinar ends.
Register now