Events and Webinars

"Until now, what AI actually does inside companies has been a guess. We stopped guessing and read it straight from the workflows our top customers are running on Zapier."
— Andre Vanier, Head of Orchestration Strategy, Zapier

On LinkedIn, every company looks AI-native. Inside most of them it's quieter. A few real wins, a lot of stalled pilots, and no clear picture of what's actually working. Every leader is being asked the same question: how do we get AI actually working in practice?

Most answers come from surveys and self-reported maturity scores. Those are just guesses dressed up as data.

Zapier's AI Workflow Index takes a different route. It's a census of every durable AI workflow running in production across 375 of the mid-market and enterprise companies furthest along with AI. It's read straight from the usage patterns. For the first time, we're opening the box on what leading orgs are actually doing with AI.

And beneath thousands of individual use cases, the same shape shows up everywhere: AI plays four roles at work.

But knowing what AI does is only half the story. Most organizations still stall. Rebecca Hinds, who leads Glean's Work AI Institute, studies exactly that: why individual AI wins so rarely add up at the org level (what she calls "coordination neglect"), and the hidden tax of "botsitting" the AI to make it usable.

Join Andre Vanier (Zapier) and Rebecca Hinds (Glean's Work AI Institute), hosted by Ryan Anderson, for a live walkthrough of the data + a candid look at what it takes to make it stick.

You'll walk away with a clear framework for where AI belongs, what to build next, and how to get those wins to actually land across your teams.

This session is for executives and functional leaders shaping their organization's AI strategy, along with the teams building and operating AI workflows.

Save your seat. Recording shared with registrants.

You've heard about Meta Conversions API. Maybe you've even set it up. But here's what a low match rate is actually costing you: Meta can't find more of your best customers, your campaigns optimize on incomplete data, and your ad budget works harder than it needs to for weaker results. The fix usually isn't just the connection. It's knowing which events to send when and which data to attach. In this live session, Meta walks through why strong signals change campaign outcomes. Then Jared from Matix Flows gets into the strategy: which events to send, when in the funnel, and how to structure them for the best results via Zapier.