Skip to content

Connect Marketo and Gainsight to unlock the power of automation

  • No credit card required
  • Free forever for core features
  • 14-day trial for premium features and apps
Choose a Trigger
Choose an Action
Google Logo Start with Google for free

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Marketo with Gainsight - no code necessary. See how you can get setup in minutes.

100%
Help
Marketo logo
Marketo
Marketo logo
Marketo
1. Choose trigger event
Gainsight logo
Gainsight
Gainsight logo
Gainsight
2. Choose action
Marketo logo
1. Select the event
Setup
Test
Marketo logo
Marketo
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Form Submission" from Marketo.

Add your action

An action happens after the trigger—such as "Create or Update Company" in Gainsight.

You’re connected!

Zapier seamlessly connects Marketo and Gainsight, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Form
    Trigger
    Polling
    Try It
  • Marketo triggers, actions, and search
    New Program

    Triggers when a new program is created.

    Trigger
    Polling
    Try It
    • External Company ID
      Required
    Action
    Write
    • Zap_id
    • Program Context
      Required
    • Campaign Context
      Required
    • Program Context
      Required
    • Program Member Context
      Required
    Trigger
    Instant
    Try It
    • List
      Required
    • Lead
      Required
    Action
    Write
    • Partition
    Action
    Write

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Best Est. ROI - Winter 2024
G2 Badge - Best Results - Winter 2024
G2 Badge - Most Implementable - Winter 2024
G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Marketo and Gainsight to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate Marketo on the Zapier blog

Make work flow with AI

Level up your Marketo to Gainsight integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about Marketo + Gainsight integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Marketo and Gainsight

How do I start the integration between Marketo and Gainsight?

To begin the integration between Marketo and Gainsight, access our integration page, select Marketo as your trigger app, and Gainsight as your action app. From there, follow the prompts to link your accounts using API credentials provided by both Marketo and Gainsight.

What triggers are available in Marketo for this integration?

Our integration with Marketo allows you to use various triggers such as when a new lead is created, an existing lead is updated, or when a specific campaign action occurs. These triggers can initiate appropriate actions within Gainsight.

Can I customize actions in Gainsight based on Marketo triggers?

Yes, you can customize actions within Gainsight based on specific Marketo triggers. For instance, updating customer information or creating a success plan in Gainsight can be triggered by a new lead creation or campaign milestone in Marketo.

Is there a limit to the number of integrations I can set up between Marketo and Gainsight?

There is no fixed limit on the number of integrations you can establish between Marketo and Gainsight. Feel free to create multiple workflows that meet your business needs within our platform capabilities.

How do we handle errors during the data transfer process?

We employ robust error-handling mechanisms to ensure smooth data transfer between Marketo and Gainsight. In case an error occurs, it will be logged and accessible in your dashboard for review and troubleshooting.

What kind of data can be transferred from Marketo to Gainsight?

You can transfer various types of data from Marketo to Gainsight, including lead information, account details, campaign statistics, and other relevant marketing metrics that support customer success operations.

Do I need technical expertise to set up the integration?

While some understanding of API connections might be helpful, our intuitive setup process is designed to guide you through each step without requiring deep technical expertise.

marketo logo
About Marketo
Marketo's marketing automation software helps marketers engage customers and prospects.
Related categories
Similar apps
HubSpot integrationsHubSpot integrations
HubSpot
Marketing Automation
Pardot integrationsPardot integrations
Pardot
Marketing Automation
Intercom integrationsIntercom integrations
Intercom
Customer Support
gainsight logo
About Gainsight
Gainsight™ is a CRM that helps businesses build deep and lasting relationships with their customers.
Related categories
Similar apps
Zapier Interfaces integrationsZapier Interfaces integrations
Zapier Interfaces
App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

Connect Marketo to Gainsight on the world's largest no-code automation platform

Google Logo Sign up with Google