Skip to content

Connect PostHog and Facebook Conversions to unlock the power of automation

  • No credit card required
  • Free forever for core features
  • 14-day trial for premium features and apps
Choose a Trigger
Choose an Action
Google Logo Start with Google for free

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate PostHog with Facebook Conversions - no code necessary. See how you can get setup in minutes.

100%
Help
PostHog logo
PostHog
PostHog logo
PostHog
1. Choose trigger event
Facebook Conversions logo
Facebook Conversions
Facebook Conversions logo
Facebook Conversions
2. Choose action
PostHog logo
1. Select the event
Setup
Test
PostHog logo
PostHog
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Action Performed" from PostHog.

Add your action

An action happens after the trigger—such as "Send Funnel Event" in Facebook Conversions.

You’re connected!

Zapier seamlessly connects PostHog and Facebook Conversions, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Organization
      Required
    • Project
      Required
    • Action
      Required
    Trigger
    Instant
    Try It
  • Facebook Conversions triggers, actions, and search
    Send Funnel Event

    Publish lead updates from your funnel.

    Action
    Write
  • Facebook Conversions triggers, actions, and search
    Send Other Event

    Publish other events to Conversions API

    Action
    Write
    • Organization
      Required
    • Project
      Required
    • Event Name
      Required
    • User PostHog Distinct ID
      Required
    • Event Properties
    • Timestamp
    Action
    Write
  • Facebook Conversions triggers, actions, and search
    Send Lead Event

    Publish lead events to Conversions API

    Action
    Write
  • Facebook Conversions triggers, actions, and search
    Send Purchase Event

    Publish purchase events to Conversions API

    Action
    Write

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Best Est. ROI - Winter 2024
G2 Badge - Best Results - Winter 2024
G2 Badge - Most Implementable - Winter 2024
G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect PostHog and Facebook Conversions to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate Facebook Conversions on the Zapier blog

Make work flow with AI

Level up your PostHog to Facebook Conversions integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about PostHog + Facebook Conversions integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with PostHog and Facebook Conversions

How does the integration between PostHog and Facebook Conversions work?

The integration lets you trigger actions in Facebook Conversions based on events in PostHog. By setting specific thresholds or event completions in PostHog, we can automatically send these as conversion events to Facebook, allowing you to track them as part of your advertising metrics.

What types of triggers can I set up in PostHog for Facebook Conversions?

In PostHog, you can configure a wide array of event-based triggers. This includes page views, clicks, form submissions, or any custom event tracked within PostHog. Once these events meet the criteria you've set, they will automatically be sent to Facebook Conversions as triggers.

Do I need coding skills to integrate PostHog with Facebook Conversions?

No coding skills are necessary for integrating PostHog with Facebook Conversions. Our platform allows you to connect both services through an intuitive interface where you can specify triggers and actions without any programming knowledge.

Is there a limit to how many conversion events I can send from PostHog to Facebook?

There is no inherent limit imposed by our integration; however, your usage should comply with both platforms' terms and conditions. It's important to review any limits set by Facebook regarding conversion tracking on their platform.

Can I track conversion events in real-time using this integration?

Yes, our integration allows for real-time tracking of conversion events. When a trigger condition is met on PostHog, the corresponding action is promptly sent to Facebook Conversions. This ensures that data on conversions is up-to-date with user actions.

How do I authenticate my accounts when setting up the integration?

To authenticate your accounts, you'll need access credentials from both your PostHog and Facebook profiles. In our setup interface, you'll be prompted to enter these credentials securely to link the two services seamlessly.

What should I do if my conversion data does not appear correctly in Facebook after setting up an integration?

If conversion data isn't appearing correctly in Facebook Conversions after setup, double-check that all triggers in PostHog are configured properly and that there are no discrepancies between the event data formats expected by both platforms. Reviewing logs within our platform can help identify any mismatches or errors during data transmission.

posthog logo
About PostHog
PostHog is the single platform for building successful products. Open-source product analytics, web analytics, session replay, feature flags, surveys, and more.
Related categories
facebook-conversions logo
About Facebook Conversions
Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
Related categories

Connect PostHog to Facebook Conversions on the world's largest no-code automation platform

Google Logo Sign up with Google