Connect Google Analytics 4 and Salesforce to unlock the power of automation
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Set up your first integration
Quickly connect Google Analytics 4 to Salesforce with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Analytics 4 with Salesforce - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Conversion Event" from Google Analytics 4.
Add your action
An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.
You’re connected!
Zapier seamlessly connects Google Analytics 4 and Salesforce, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Conversion Event
Triggers when a new conversion event is created.
Try ItTriggerPolling - Measurement Display NameRequired
ActionWrite- Send Measurement Events for an Application
Send Measurement Events for given application.
ActionWrite - Find Conversion
Finds a conversion based on id.
ActionSearch
- Event NameRequired
ActionWrite- Report Start DateRequired
- Report End DateRequired
- Date NameRequired
- Dimension
- Comparison
- Value
- Metric
- Comparison
- Operation
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
ActionWrite- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
ActionWrite- New Case Attachment
Triggers when a new Attachment is added to a case.
Try ItTriggerPolling
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Practical ways you can use Google Analytics 4 and Salesforce
Send new Salesforce lead details to Google Analytics 4.
When a new lead is created in Salesforce, Zapier captures the lead details and sends them to Google Analytics 4. This process helps marketing teams track and integrate lead data within website analytics, bridging CRM performance with online metrics collaboration.
Marketing & Marketing OpsLog key analytics data into Salesforce records.
When a new conversion event occurs in Google Analytics 4, Zapier logs the event details into the corresponding Salesforce record. This automation ensures that project initiatives linked to online conversions are accurately tracked, keeping stakeholders updated on project outcomes.
Project ManagementLearn how to automate Google Analytics 4 on the Zapier blog
Learn how to automate Salesforce on the Zapier blog
Frequently Asked Questions about Google Analytics 4 + Salesforce integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Analytics 4 and Salesforce
What are the prerequisites to integrate Google Analytics 4 with Salesforce?
Before integrating Google Analytics 4 with Salesforce, ensure you have admin access to both platforms. You need to create a property in Google Analytics and set up a new data stream. In Salesforce, verify that your account has API access enabled.
Can we trigger Salesforce actions based on Google Analytics 4 events?
Yes, you can trigger specific actions in Salesforce based on events catpured in Google Analytics 4. For example, when a new conversion event is recorded in GA4, it can trigger the creation of a new lead or update an existing contact in Salesforce.
How do we send events from Google Analytics 4 to Salesforce?
To send events from Google Analytics 4 to Salesforce, use our integration tool to map GA4 event parameters to Salesforce fields. This can be configured in the integration settings where you define triggers based on incoming data.
What type of data can be sent from Google Analytics 4 to Salesforce?
You can send various types of data including user interactions like page views, conversion events, and custom dimensions or metrics captured by GA4. This information can then populate relevant fields within your Salesforce entities such as Leads or Opportunities.
Is it possible to update existing records in Salesforce using Google Analytics 4 data?
Yes, existing records in Salesforce can be updated using information from GA4. You may want to set up conditions where if a user completes a specific action tracked by GA4, their corresponding Lead or Contact record is updated in Salesforce.
How often does the integration sync data between Google Analytics 4 and Salesforce?
The sync frequency between Google Analytics 4 and Salesforce depends on the configuration settings chosen during setup. Typically, you could set it either for real-time updates or batch processing at intervals such as hourly or daily.
What should we do if there’s an error during the integration process between GA4 and Salesforce?
If an error occurs during the integration setup between GA4 and Salesforce, check each step ensuring API keys and permissions are correctly configured. Use our troubleshooting guide for common issues or consult our support team for assistance.
